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B2B Event Marketing Idea #1) Look for Big-Name Sponsors to Partner With. A sponsorship with a big-name partner can make your event explode. Think about the list of events you’re planning to attend this year: What drew you in? B2B Event Marketing Idea #3) Use an EventApp for Constant Engagement.
On June 10, 2020, Socio Chief Marketing Officer, Corey McCarthy , joined Event Manager Blog editor Julius Solaris and other industry leaders for Engage. Below is an excerpt of Corey’s Q&A on Engaging Sponsorship Activations, as well as an additional Q&A on the Power of Community. How can we engage sponsors in virtual events?
Check out these seven free ebooks, whitepapers, and other resources you can download now. If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to eventapps and gamification, check out this grab-bag of free downloadables. The 2018 EventApp Bible.
Think of it as a destination where attendees can continue the conversation with their new connections, and discuss the content they’ve just experienced at your event. At Socio, we hosted our first virtual event , EventHack 2020, back in April. Online Communities Offer More Frequent Sponsorship Opportunities.
Some of the virtual elements I observed included: Eventapps become a go-to feature. Pre-pandemic, many organizers utilized mobile eventapps , but they were more of a nice-to-have feature. I saw attendees using their phones to navigate the venue, build their agendas, sync up with other attendees, and play the event game.
If they dont see a strong return in visibility, lead generation, or attendee engagement, they may reconsider their investment in future events, which weakens the events marketplace appeal and reduces sponsorship opportunities. are a solid start to justifying the event to sponsors and exhibitors.
Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Over 200,000 event professionals downloaded his books. Jim began his career in media planning and buying before moving into the world of sponsorship activation and sports events.
Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Over 200,000 event professionals downloaded his books. Jim began his career in media planning and buying before moving into the world of sponsorship activation and sports events.
Stakeholder Motivation Your strategy also needs to focus strongly on other stakeholders such as sponsors, event partners, and exhibitors. How can your event help them to meet their objectives? The Event Elevator Pitch An event elevator pitch is a succinct summary to explain your event to someone without any previous knowledge of it.
The best place to start building your event marketing list is with a list of attendees from past events. From here, other great marketing list growth strategies include: Providing incentives to sign up for your list on your website (offering free resources, whitepapers, e-newsletters, etc.). Sponsor Marketing.
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