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The 23 Best B2B Event Marketing and Lead Generation Ideas [+ Tips to Take Your Strategy Hybrid]

SpotMe Blog

B2B Event Marketing Idea #1) Look for Big-Name Sponsors to Partner With. A sponsorship with a big-name partner can make your event explode. Think about the list of events you’re planning to attend this year: What drew you in? B2B Event Marketing Idea #3) Use an Event App for Constant Engagement.

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Engaging Sponsorship Activations: A Q&A with Socio CMO Corey McCarthy

Socio Events

On June 10, 2020, Socio Chief Marketing Officer, Corey McCarthy , joined Event Manager Blog editor Julius Solaris and other industry leaders for Engage. Below is an excerpt of Corey’s Q&A on Engaging Sponsorship Activations, as well as an additional Q&A on the Power of Community. How can we engage sponsors in virtual events?

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Want Some Free, Totally Useful Tips, Tricks, and Advice?

MeetingsNet

Check out these seven free ebooks, white papers, and other resources you can download now. If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to event apps and gamification, check out this grab-bag of free downloadables. The 2018 Event App Bible.

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Online Communities: What Event Profs Need to Know

Socio Events

Think of it as a destination where attendees can continue the conversation with their new connections, and discuss the content they’ve just experienced at your event. At Socio, we hosted our first virtual event , EventHack 2020, back in April. Online Communities Offer More Frequent Sponsorship Opportunities.

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Why a successful return to in-person events must include virtual elements

Socio Events

Some of the virtual elements I observed included: Event apps become a go-to feature. Pre-pandemic, many organizers utilized mobile event apps , but they were more of a nice-to-have feature. I saw attendees using their phones to navigate the venue, build their agendas, sync up with other attendees, and play the event game.

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Event marketing explained: The complete guide on how to promote events

Planning Pod

Event hashtag usage. During-event polls (and possibly event app usage, if your event employs a stand-alone app). Post-event attendee satisfaction surveys. For events, pricing strategy includes considering the following: Entry-point attendee pricing (lowest priced ticket/registration fee).

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4 Analytics Best Practices for Maximizing Data Insights

Stova

If they dont see a strong return in visibility, lead generation, or attendee engagement, they may reconsider their investment in future events, which weakens the events marketplace appeal and reduces sponsorship opportunities. are a solid start to justifying the event to sponsors and exhibitors.