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Field Report: Five Game-Changing Trends from Google Cloud Next 25

Event Marketer

Photo: Alive Coverage A perfect mix of brand and business, Google Clouds flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11.

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Event Registration Technology for 2025: What You Need to Know

Guidebook

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

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New Event Tech Tools for June 2025

BizBash

Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere. Photo: Courtesy of Genesis House This column is sponsored by BW Events Tech , award-winning event technologists who take the stress out of registration, mobile apps, integrations, and more.

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Cvent Connect in San Antonio Celebrated the Power of AI

Smart Meetings

Gonzalez Convention Center in San Antonio for an unveiling of the latest technology, experiences and destination news. Cvent CEO Reggie Aggarwal called the gathering the Super Bowl of the events industry and focused on the reason for all the tech. “In Streamlined RFP forms could make sourcing faster for planners and suppliers.

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Is Event Software Worth It? How to Get Leadership Buy-In

Attendease

Employee burnout and high turnover rates Ultimately, these inefficiencies contribute to employee burnout and high turnover/low retention rates on events teams. Being outpaced and out-performed by competitors using new technology to run lean, insight-driven programs that wow attendees. The real hidden cost?

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From Paper to Profits: Save Time and Cut Costs with Event Registration Tech

Guidebook

As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources. Scalability and Flexibility As your events grow, so do your registration needs.

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Map Your Show shortlisted for multiple Event Technology Awards

Event Industry News

Award 1: Best Event Management Platform Map Your Show (MYS) is a leading event technology choice for organisers worldwide, powering 8 of the top 10 trade shows in the United States.