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14 Must-Know Trade Show Booth Ideas That Will Help You Drive More Foot Traffic

Eventmobi

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?

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Case Study: CSAE Achieves 90% Attendee Engagement Through Their Mobile Event App

Eventmobi

Rachel Lyon is a member of the planning team for all of CSAE’s conferences and events, including the development and execution of their event app technology. As a primary business user, she has extensive experience and knowledge in developing strategies to maximize the benefits of using an event app. The Challenge.

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8 Strategies for Mastering Lead Retrieval at Trade Shows

Stova

Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy.

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How Trade Shows Can Use Beacon to Woo Attendees

GEVME

From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. In simple terms, beacons are a location-based technology that utilise Bluetooth signals.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Massive Trade Shows Struggle With Engagement

PCMA Convene

Not necessarily when it comes to trade shows. The Center for Exhibition Industry Research (CEIR) analyzed attendee data from 21 exhibition organizers to gauge the differences in attendee objectives and satisfaction levels at small and large events. How Meetings and Events Can Leverage Personalization.