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The success of a tradeshow isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Imagine youre hosting a tech-focused tradeshow. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Any questions.
Pro Tips For big annual tradeshows and conferences, facilitate pre-event networking online. Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. Event analytics is like Netflix. Participants can choose their experience.
Julius Solaris started Event Manager Blog back in 2007, and it is, according to him, the first blog for event professionals. In addition to daily posts on event planning and software reviews, Event Manager Blog has published a number of free e-books like “ The EventApp Bible ” and “ The Good Event Registration Guide.”.
Some of the virtual elements I observed included: Eventapps become a go-to feature. Pre-pandemic, many organizers utilized mobile eventapps , but they were more of a nice-to-have feature. I saw attendees using their phones to navigate the venue, build their agendas, sync up with other attendees, and play the event game.
As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and tradeshows they attend. We’re see-ing the rise of the intelligent app,” Sinclair said.
For example, a B2B tradeshow for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Event hashtag usage.
The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Having a clearly defined event marketing strategy is crucial and you should never start without it. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Using social media to drive people to sign up.
TSNN, or TradeShow News Network, is an excellent source for industry news, insider tips, and a blog. Their blog also has valuable content, focused strictly on tradeshows and how event marketers can make them even better. If you are a tradeshow kind of marketer, this is a reliable source.
With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of whitepapers, infographics, and eBooks. Their Event Experts Interview series is also worth a look. Tigris Events.
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