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Whether it’s through an eventapp or a virtual event platform, event technology can help you reduce attendee churn. Building on a webinar produced in collaboration with EventMB, EventMobi has created a new guide on best practices for building an event community. Why an Event Community Is Good for Your Event Budget.
Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile eventapp. But do not worry, in this section, we’ll cover how to market your eventapp and get a 100% adoption rate. Is your app complicated to download?
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Co-authored Content.
Download our whitepaper: “ How to Use Gamification to Motivate Attendees ” or tweet at us at @QuickMobile to learn how to use gamification effectively and create your own competition at your next event. Every game needs rules to keep the playing field level for all participants. Want to learn more?
B2B Event Marketing Idea #3) Use an EventApp for Constant Engagement. Place this at the top of your digital marketing ideas for events: When it comes to keeping your attendees informed, engaged, and involved, an eventapp is unmatched. An eventapp is not just for virtual or hybrid events, of course.
TSI’s Bandwidth Calculator – Plan your event bandwidth. WhitePaper: Negotiating the Internet Landscape at Hotels and Convention Centers – If you plan to order Internet or telecommunications services for your event, it is critical to understand the underlying business model in play.
On-Demand Communication — The majority of Gen Z spends more than three hours daily on messaging apps, according to a Think With Google report. Almost all of them own a smartphone and more than half are online for 10 hours every day, so your website must be mobile-friendly and you need a killer on-site eventapp.
What's more, most people are familiar with these systems since they mirror the online check-ins at places like airports, with "paperless" tickets and registrant identification materials all stored inside the app. Eventapps serve as your central communication portal. Support App-Hosted Transportation Maps and Perks.
For more information, download our free whitepaper Actionable Event Analytics. It shows you how to use data from your mobile app to measure success for corporate meetings and events. About Our Guest: Guest post by Karra Barron , QuickMobile ’s Manager of Content and Internal Communications.
Check out these seven free ebooks, whitepapers, and other resources you can download now. If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to eventapps and gamification, check out this grab-bag of free downloadables. The 2018 EventApp Bible.
Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. But here’s the good news… Modern event tracking tools – like eventapps, digital badges, and iBeacons – make data capture a breeze. Event analytics is like Netflix.
Think of it as a destination where attendees can continue the conversation with their new connections, and discuss the content they’ve just experienced at your event. At Socio, we hosted our first virtual event , EventHack 2020, back in April. Otherwise, your attendees will have to download and toggle between multiple apps.
One of the oldest and most respected blogs for event professionals, with Julian Solaris at the helm. They recently released the second installment of their popular EventApp Bible and they are a prolific producer of whitepapers and original content for the meetings and events industry.
We’ve seen a lot of the sponsor engagement supported by eventapps because they’re a tangible “thing” that sponsors and attendees can easily see. We’ve had clients tell us that keeping their eventapp during a virtual event helped save their sponsor revenue. Where does your community live?
Julius Solaris started Event Manager Blog back in 2007, and it is, according to him, the first blog for event professionals. In addition to daily posts on event planning and software reviews, Event Manager Blog has published a number of free e-books like “ The EventApp Bible ” and “ The Good Event Registration Guide.”.
By continually gathering and analyzing data, marketers can refine these personas to be as accurate as possible, thereby ensuring that each touchpoint – be it a webinar, a whitepaper, or a sales meeting – resonates deeply.
Some of the virtual elements I observed included: Eventapps become a go-to feature. Pre-pandemic, many organizers utilized mobile eventapps , but they were more of a nice-to-have feature. I saw attendees using their phones to navigate the venue, build their agendas, sync up with other attendees, and play the event game.
Your mobile eventapp is the linchpin. By following these four steps below, you’ll ratchet up engagement using your mobile app. Let event analytics crunch the data and create reports in mere minutes. Modern eventapps like Stova’s make it easy to spot audience sentiment trends at a glance.
“‘To whom it may concern’ no longer applies,” said Reed Exhibitions President Nancy Walsh, who is quoted in The Next Big Opportunity: Mass Personalization and the Art of Brand Experience, a recent whitepaper from Free-man. We’re see-ing the rise of the intelligent app,” Sinclair said.
In either case, marketing automation isn’t just for demand generation marketers who sit around thinking about increasing whitepaper downloads, or driving demo requests. First you’ll want an event management platform if you are organizing events with complex registration needs.
52% of trade fair, conference, and B2B event organisers consider B2B matchmaking to be a crucial success factor for their event. This was revealed by a survey that we recently published in a Converve whitepaper. Avoid the need for different passwords. In relation to this, we should also mention the password issue.
52% of trade fair, conference, and B2B event organisers consider B2B matchmaking to be a crucial success factor for their event. This was revealed by a survey that we recently published in a Converve whitepaper. Avoid the need for different passwords. In relation to this, we should also mention the password issue.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Tracking sponsored sessions and activations is another great way to justify the ROI on assets and event elements that you might be selling at a premium, and can be complemented by metrics around the number of follow-up meetings set through the mobile eventapp or virtual event platform.
Use a Mobile App. Exercising the use of an eventapp is another great way to increase audience engagement. Now, I know that this isn’t something new and groundbreaking, mobile eventapps have been around for awhile now, but they are very effective. You must be asking, “how can Event Automation do this?”
Event hashtag usage. During-event polls (and possibly eventapp usage, if your event employs a stand-alone app). Post-event attendee satisfaction surveys. The best place to start building your marketing list is with a list of attendees from past events. Email open/click-through rates.
Over 200,000 event professionals downloaded his books. He published an AI whitepaper, “Machine learning in financial services: Changing the rules of the game,” for the enterprise software vendor SAP. Where to find him? He is a keynote speaker at international FinTech, and InsurTech conferences. He also gave a TEDxAcademy Talk.
Over 200,000 event professionals downloaded his books. He published an AI whitepaper, “Machine learning in financial services: Changing the rules of the game,” for the enterprise software vendor SAP. Where to find him? He is a keynote speaker at international FinTech, and InsurTech conferences. He also gave a TEDxAcademy Talk.
The best place to start building your event marketing list is with a list of attendees from past events. From here, other great marketing list growth strategies include: Providing incentives to sign up for your list on your website (offering free resources, whitepapers, e-newsletters, etc.).
They provide whitepapers, sharing CEMA member’s marketing insights, press releases, and events. Bizzabo’s blog is a great place to visit when you’re trying to create a successful event(s). Another good eventapp/event tech blog. Visit their site, maybe you’ll want to become a member!
There is no excuse not to create professional content that is relevant to your event’s target market. Call it an article, whitepaper, report, blog post, or even a guide, in the age of 140-character tweets, what place is there for long-form content in your marketing? Poor content, in any format, quickly loses viewers or readers.
With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of whitepapers, infographics, and eBooks. Techsytalk. MeetingPlay.
According to Facebook’s own research, events that send more than a few notifications experience considerable audience disengagement , as people turn notifications off when they find them to be annoying. Use other channels, like email marketing , or messages through an eventapp to update attendees about important event information.
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