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–Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusive EventDesign Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.
Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
While there are many new players focusing primarily on virtual events delivery, there is a lack of platforms that also have foundational eventdesign and planning functionality that allows for the flexibility and scalability of multi eventmanagement, regardless of event type.
London-based eventmanagement company, Events by BFP is celebrating The BFP Collection being officially ranked No. 2 in the UKs Best Workplaces 2025, by Great Place to Work, the global authority on workplace culture. The announcement was made last […]
We’re thrilled to share that Evessio has been named “Best EventManagement Platform” at the Event Technology Awards 2024! This incredible recognition means so much to us, especially in such a competitive category judged by some of the most respected leaders in the events industry.
Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your eventdesign. In a recent talk with Anthony Vade, Director, North America at EventDesign Collective , we learned just how crucial this step is. Uncover your event’s value.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
Bubble Agency, a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.
Bizzabo has been named a customer favorite and a Leader in The Forrester Wave: All-In-One EventManagement Platforms, Q4 2024 Report. Forrester recently conducted a detailed evaluation of 12 vendors, including Bizzabo. The analysis included a comprehensive survey, executive brieng, and customer interviews.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
Prioritize strategic planning and execution Once you’ve defined clear objectives, the next step is developing an in-depth event strategy and plan that aligns with organizational goals. This includes considering your internal resources (budget, stakeholders, eventmanagement software) and external resources (sponsors, vendors, partners).
In this article, we’ll give an overview of the different types of floorplans used in event businesses, the value of accurate and detailed floorplans, and how you can use them to land more leads, delight clients, and keep your team on track. Get started today! Get started today!
With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for eventmanagement from registration to post-event evals.
This means that nearly half of the people we design for are less engaged than they could be. Eventdesigners can measure engagement as a barometer of belonging. In fall 2023, I taught NYU’s MA in EventManagement program, successfully using this framework to introduce the ‘Belonging-centered Design’ method.
Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare EventMarketing Strategies Promoting your healthcare event in a crowded industry takes creativity.
For example, if you include students, professionals, managers and entrepreneurs in a digital marketing conference, each of them is looking for something different: Students They may want to learn fundamentals and gain experience or contacts in the sector. Professionals They seek to keep up to date and discover new tools or trends.
LinkedIn | GTA, ON You’re invited to join us in celebrating the hard work and success of our amazing event community at the 2025 Canadian Event Awards Gala on Wednesday, April 30 at Universal Eventspace. . LinkedIn | Toronto, ON Lori Heller President | Heller Productions Inc.
LinkedIn | GTA, ON You’re invited to join us in celebrating the hard work and success of our amazing event community at the 2025 Canadian Event Awards Gala on Wednesday, April 30 at Universal Eventspace. . LinkedIn | Toronto, ON Lori Heller President | Heller Productions Inc.
Crescat, the eventmanagement software, has today announced the launch of a Grassroots Grant Scheme, in partnership with industry organisations Music Venue Trust (MVT) and Association of Independent Festivals (AIF) in the UK and Norwegian Live (Norske Kulturarrangr – NKA) in Norway, aptly named Crescat GO.
Elena Brandt, the founder of a market research startup called Besample , was excited to attend the Y Combinator Female Founders Conference 2024 , in August. After years of navigating meetings and conferences as a mom of four and director of marketing at Ernst & Young, Bower left to create Plus One Meetings.
Market-leading full-service events agency AE (Associate Events) has added two event big hitters to their team; Mark Penn of Goodwood and Al Parkinson who was part of the production team for The Coronation of King Charles III.
MCI UK, an engagement marketing agency known for crafting creative stories and event experiences, has announced a strategic merger with Meet & Potato, a bold and imaginative agency specialising in immersive brand storytelling.
Blackthorn, the Salesforce-native eventmanagement platform, is launching a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record.
Award-winning marketingevent MAD//Fest, part of The Ingenuity Group, has announced the inaugural MAD//UpNorth, which will come to Manchester’s Factory International on 26-27 February. Sponsored by […]
Leading full-service eventmanagement agency, asembl., has announced the appointment of Zoe Light (pictured), as its new Head of Events, alongside two additional hires, following a period of significant growth for both the agency and wider asembl.group.
The event and live marketing industry is continuously balancing between rapid technological advancements and a growing demand for true live experiences. Technology meets authenticity, with personal interaction taking center stage like never before.
Melton SKA Fest will be the largest event of its kind to be held in the Leicestershire market town and is billed as a one-day festival of SKA, 2Tone and Reggae music in the park. Melton Mowbray Town Estate has announced its first live music festival: Melton SKA Fest, 26 July 2025. Organised by the […]
Strata strengthens leadership to drive integrated proposition and expansion Appointment underscores Stratas commitment to innovation and transformation Follows recent acquisitions reinforcing Stratas market leadership in brand Strata, the award-winning brand experience agency, has appointed John Farrell as its new non-executive Chairman, marking a (..)
CloserStill Media, the producer of market-leading business events, exhibitions and conferences, has acquired Digital Health Intelligence (DHI). Its flagship event, Rewired, launched in 2019, is the UKs Leading Digital Health event, attracting over 3,700 delegates annually […] Terms are not disclosed.
The Event Supplier Network (ESN) has formed a strategic partnership with Major Events International (MEI) to provide UK event suppliers with enhanced access to global markets. The collaboration aims to strengthen competitive advantage for British event businesses seeking international opportunities.
Simplify eventmanagement with Delekit! Specialising in RFID, NFC, and QR code technologies, our platform offers seamless check-ins and delegate management. We tailor systems to meet your unique event needs, ensuring efficiency and exceptional attendee experiences. Need a custom solution?
By Jack Saward from Saward Marketing & Events The events industry is fast paced and ever evolving, and those of us immersed in it every day can sometimes forget that for companies and people outside of the industry, planning and executing an event for the first time can be an overwhelming experience.
Award-winning full-service agency, First Event, announces the appointment of Samantha Ambler as People Director, Dan Walker as Director of Experiences and Claire Knox as Director of Marketing and Communications. Over the past 18 months, First Event has evolved its offering and sharpened its strategic vision.
Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector.
The Events Industry Alliance (EIA), the secretariat platform for the three event industry bodies AEO, AEV and ESSA, has, today, published the ninth Size and Scale Index for Exhibitions (SASIE) report.
London Marathon Events (LME), the worlds leading mass-participation events organiser and the first-ever sports buyer of carbon removals, has signed its third deal with CUR8. LME will purchase 1,935 tonnes of carbon removals from the global carbon removals market maker to support its progress to net zero.
Belgium-based Creaplan Group is taking another major step in its European expansion strategy with the acquisition of Whitespace Group, the UK market leader in premium modular exhibition stand design and build.
The Meetings Show, the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have […]
MJs Event Services (MJ’s), a leading provider of sustainable flooring solutions to the events industry, has announced its commitment to transitioning all clients to Rewind, the most sustainable event carpet on the market, by the end of Q2 2025.
The Business of Events, the leading Think Tank and Advocacy Network for the business events sector, has announcedRX Globalas the headline partner of its signature 2025 Global Policy Forum.
This is one of the key findings from independent research commissioned by multilingual event technology and services provider, Interprefy. The study, which surveyed 1,000 decision-makers in events, marketing and project management across multinational companies in 10 countries, identified the top three ways professionals […]
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