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–Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusive EventDesign Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.
Laura brings with her a wealth of industry experience, having previously worked as an EventsManager at Hospitality Finder and, most recently, at brand experience agency, onepointfive. link] LinkedIn: [link] Instagram: [link]
Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
While there are many new players focusing primarily on virtual events delivery, there is a lack of platforms that also have foundational eventdesign and planning functionality that allows for the flexibility and scalability of multi eventmanagement, regardless of event type.
We’re thrilled to share that Evessio has been named “Best EventManagement Platform” at the Event Technology Awards 2024! This incredible recognition means so much to us, especially in such a competitive category judged by some of the most respected leaders in the events industry.
Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your eventdesign. In a recent talk with Anthony Vade, Director, North America at EventDesign Collective , we learned just how crucial this step is. Uncover your event’s value.
With a background in managing 10,000 plus events, for the last three and a half years Utah-based Rodney Hart has been at next generation marketing platform RainFocus, where hes vice president, events. Experienced in mechanics/checks and balances across the trade show model, and beyond, Rodney is the perfect guest.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
London-based eventmanagement company, Events by BFP is celebrating The BFP Collection being officially ranked No. 2 in the UKs Best Workplaces 2025, by Great Place to Work, the global authority on workplace culture. The announcement was made last […]
A new study has revealed that two-thirds (65%) of event industry suppliers say international and overseas markets are the biggest growth opportunity for their business.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
Johnson (GPJ), the worlds leading experience marketing agency, today announced the promotion of Fiona Bruder to Global Chief Executive Officer. A respected leader with over 25 years of marketing experience, Bruder most recently served as President of GPJs Americas operations.
Prioritize strategic planning and execution Once you’ve defined clear objectives, the next step is developing an in-depth event strategy and plan that aligns with organizational goals. This includes considering your internal resources (budget, stakeholders, eventmanagement software) and external resources (sponsors, vendors, partners).
New Website Now Live at www.lajoycreative.com 10x Award-winning event producer, entrepreneur, and CEO, Melva LaJoy Legrand, is eager to officially announce her 2025 company rebrand from LaJoy Plans to LaJoy Creative, now encompassing the breadth of her professional work that extends beyond eventsmanagement.
In this article, we’ll give an overview of the different types of floorplans used in event businesses, the value of accurate and detailed floorplans, and how you can use them to land more leads, delight clients, and keep your team on track. Get started today! Get started today!
With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for eventmanagement from registration to post-event evals.
This means that nearly half of the people we design for are less engaged than they could be. Eventdesigners can measure engagement as a barometer of belonging. In fall 2023, I taught NYU’s MA in EventManagement program, successfully using this framework to introduce the ‘Belonging-centered Design’ method.
More than 27 million people visited the nations capital in 2024 a new record Destination DC (DDC), the official destination marketing organisation for Washington, DC, announced today. The figure surpasses the previous benchmark, set in 2023, by 1.25 million visitors. The record-setting visitation resulted in record economic impact: $11.4
For example, if you include students, professionals, managers and entrepreneurs in a digital marketing conference, each of them is looking for something different: Students They may want to learn fundamentals and gain experience or contacts in the sector. Professionals They seek to keep up to date and discover new tools or trends.
The Venues Collection has appointed Gill Scott as National Business Development Manager to support and expand its work in the corporate and business travel markets. Gill brings extensive sales and account management experience from the hotel, leisure and travel sectors, having held senior roles at De Vere, IHG and Marriott.
Elena Brandt, the founder of a market research startup called Besample , was excited to attend the Y Combinator Female Founders Conference 2024 , in August. After years of navigating meetings and conferences as a mom of four and director of marketing at Ernst & Young, Bower left to create Plus One Meetings.
Sustainability is rising to the top of the agenda across the events industry, and venues are in a powerful position to lead the way. By cutting energy usage, offering recycling options, and embracing digital tools to market, sell, and designevents, venues can drive real change in how events are planned and delivered.
The event and live marketing industry is continuously balancing between rapid technological advancements and a growing demand for true live experiences. Technology meets authenticity, with personal interaction taking center stage like never before.
Melton SKA Fest will be the largest event of its kind to be held in the Leicestershire market town and is billed as a one-day festival of SKA, 2Tone and Reggae music in the park. Melton Mowbray Town Estate has announced its first live music festival: Melton SKA Fest, 26 July 2025. Organised by the […]
CloserStill Media, the producer of market-leading business events, exhibitions and conferences, has acquired Digital Health Intelligence (DHI). Its flagship event, Rewired, launched in 2019, is the UKs Leading Digital Health event, attracting over 3,700 delegates annually […] Terms are not disclosed.
The Event Supplier Network (ESN) has formed a strategic partnership with Major Events International (MEI) to provide UK event suppliers with enhanced access to global markets. The collaboration aims to strengthen competitive advantage for British event businesses seeking international opportunities.
Simplify eventmanagement with Delekit! Specialising in RFID, NFC, and QR code technologies, our platform offers seamless check-ins and delegate management. We tailor systems to meet your unique event needs, ensuring efficiency and exceptional attendee experiences. Need a custom solution?
Hours per weekWebsite: [link] Job Description: Sales Executive (Self-Serve Market) – Jonas Event Technology UK Company Overview Jonas Event Technology (JET) is a leading provider of event registration services, serving the trade exhibition, consumer event, and conference markets.
Event sustainability body isla today publishes its European Temperature Check 2025, a follow-up to their 2023 UK-only study and the most comprehensive look yet at carbon impacts in the European eventsmarket.
London Marathon Events (LME), the worlds leading mass-participation events organiser and the first-ever sports buyer of carbon removals, has signed its third deal with CUR8. LME will purchase 1,935 tonnes of carbon removals from the global carbon removals market maker to support its progress to net zero.
Crescat, the eventmanagement software, has today announced the launch of a Grassroots Grant Scheme, in partnership with industry organisations Music Venue Trust (MVT) and Association of Independent Festivals (AIF) in the UK and Norwegian Live (Norske Kulturarrangr – NKA) in Norway, aptly named Crescat GO.
Leading full-service eventmanagement agency, asembl., has announced the appointment of Zoe Light (pictured), as its new Head of Events, alongside two additional hires, following a period of significant growth for both the agency and wider asembl.group.
Leading spatial analytics specialist, Meshh, has announced the launch of Vantage, its powerful, next-generation spatial analytics platform created with agencies, event organisers, brands, OOH, and the experiential market in mind.
mci group, the independent global marketing communications group with a human-first approach, presents its 2024 company report. The report captures the groups vision for a future where innovation is powered by technology, guided by people, and aligned with sustainable growth.
MJs Event Services (MJ’s), a leading provider of sustainable flooring solutions to the events industry, has announced its commitment to transitioning all clients to Rewind, the most sustainable event carpet on the market, by the end of Q2 2025.
Market-leading full-service events agency AE (Associate Events) has added two event big hitters to their team; Mark Penn of Goodwood and Al Parkinson who was part of the production team for The Coronation of King Charles III.
MCI UK, an engagement marketing agency known for crafting creative stories and event experiences, has announced a strategic merger with Meet & Potato, a bold and imaginative agency specialising in immersive brand storytelling.
Strata strengthens leadership to drive integrated proposition and expansion Appointment underscores Stratas commitment to innovation and transformation Follows recent acquisitions reinforcing Stratas market leadership in brand Strata, the award-winning brand experience agency, has appointed John Farrell as its new non-executive Chairman, marking a (..)
The Business of Events, the leading Think Tank and Advocacy Network for the business events sector, has announcedRX Globalas the headline partner of its signature 2025 Global Policy Forum.
This is one of the key findings from independent research commissioned by multilingual event technology and services provider, Interprefy. The study, which surveyed 1,000 decision-makers in events, marketing and project management across multinational companies in 10 countries, identified the top three ways professionals […]
RainFocus, provider of the next-generation eventmarketing platform, today announced the winners of the annual Innovation Awards. Award recipients were recognised during day one of RainFocus INSIGHT, the company’s flagship event, hosted in Salt Lake City.
Blackthorn, the Salesforce-native eventmanagement platform, is launching a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record.
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