Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

2024 78

2024 Tech Event Marketing Event Design 78

Event Industry News

SEPTEMBER 17, 2018

Ioana Iliesiu, Design Director at the Bompas and Parr Studio, London will be kicking off the Series with her lecture: The B & P Laws of Experiential Design. Event design and its intersection with event technologies is an often discussed topic amongst event professionals.

Event Design 85

Event Design 2013 Government 2018 85

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. ” For the launch of an Andy Warhol-inspired bottle collection, Dom Pérignon hosted 200 attendees for a dinner event designed to “recreate the vibe” of the artist’s legendary Factory studio.

Event Marketing 52

Event Marketing Marketing Automotive Social Media 52

Maritz Global Events

JUNE 17, 2019

Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). Event Design Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your event design.

Event Design 75

Event Design Education Events Marketing 75

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

All Seated

FEBRUARY 1, 2021

“It was a highly anxious time for everyone, and all we did know is that the live events, meetings, and convention industries stood by with a massive question mark over their heads.”. Plus, you don’t have to keep your event to just three days if you aren’t flying there. Watch the on-demand webinar chat. .

Event Design 67

Event Design 2021 2020 Financial 67

Eventbase

FEBRUARY 25, 2020

To help our fellow event marketers plan their time, here are our top picks for your SXSW schedule 2020 — including a session we’re presenting! For any event marketer, this session will be a great resource to reference when developing your event content strategy and overall event design.

2020 52

2020 Event Marketing Marketing Government 52

MPG Event Marketing

JULY 9, 2018

Don’t let marketers be excluded from customer experience decisions. Marketers often have a deep understanding of an event’s brand and the value it delivers to customers. However, when it comes to event design, they are not always at the decision-making table.

Marketing 79

Marketing Event Marketing Social Media Speakers 79

Attendease

NOVEMBER 1, 2022

With that, finding event technology that caters to a varied portfolio of events can be a challenge. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.

Management 368

Management Speakers Event Technology Meetings 368

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

Event Marketing 45

Event Marketing Marketing 2007 2016 45

MPG Event Marketing

JULY 9, 2018

Don’t let marketers be excluded from customer experience decisions. Marketers often have a deep understanding of an event’s brand and the value it delivers to customers. However, when it comes to event design, they are not always at the decision-making table.

Marketing 60

Marketing Event Marketing Social Media Speakers 60

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Publish these itineraries on the website about a month before the event.

Conference 195

Conference Education Corporate Events Tech 195

Event Industry News

NOVEMBER 23, 2023

In the ever-evolving landscape of event design, technology continues to play a pivotal role in shaping memorable and impactful experiences. Joining us for this insightful conversation are three industry […]

Event Design 106

Event Design Technology Events Meetings 106

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 86

Sports Entertainment Marketing Event Marketing 86

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 168

Event Marketing Marketing Meetings Event Tech 168

Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

2023 103

2023 Technology Event Technology Event Marketing 103

PCMA Convene

JANUARY 15, 2019

Event marketing professionals share their insights — from writing for bots to leveraging big data — for the coming year. sacramento.cbslocal.com. Read More.

Event Marketing 40

Event Marketing Marketing 2019 Events 40

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Designate team leads for registration, catering, production, etc., Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Social Media Food and Beverage Event Management 195

Event Marketer

OCTOBER 16, 2024

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. “We choose a [U.S.]

2024 114

2024 Retail 2021 Marketing 114

Opus Agency

APRIL 1, 2024

The Rise of the Dopamine Culture and Its Impact on Event Design

Event Design 59

Event Design Event Marketing Marketing Events 59

Event Marketer

NOVEMBER 9, 2022

Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fosteringcreativity-and productivity-when event plans are moving targets. Here are the top takeaways from the conversations.

Event Marketing 57

Event Marketing Event Design Marketing Events 57

Event Industry News

SEPTEMBER 2, 2024

Imagine Events, a leading name in exhibition and event design and production, today announces a significant leadership transition as founder, Peter Ralph steps down after more than four decades in the industry.

Sustainability 64

Sustainability Event Design Management Events 64

SmartMeetings

JUNE 16, 2022

It was something that might be of even greater impact than their work on hybrid events and arguably may become their legacy in the industry: Event Design Canvas. From there, they created the Certified Event Designer certificate program, which has now graduated thousands of CEDs. All the World’s a Canvas.

Event Tech 126

Event Tech Tech Technology Consulting 126

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 202

B2B Conference Event Marketing Marketing 202

Attendease

NOVEMBER 18, 2021

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

JUNE 24, 2022

The fundamental changes that will forever disrupt the industry’s event design practices—and why they’re good for business. To say that the event industry has taken a good long look in the mirror in the wake of the pandemic is an understatement. Download the New Rules of Post-pandemic Design. So our rule book?

Event Marketing 52

Event Marketing Event Design Marketing Management 52

Event Marketer

OCTOBER 18, 2022

The impact – and upsides – of producing events in a time-strapped post-pandemic market. What they discovered is that, despite the challenges of the past two and a half years, there are some upsides to running a post-pandemic event organizations. The post Creativity on a Compressed Timeline appeared first on Event Marketer.

Event Marketing 52

Event Marketing Event Design Marketing Event Planning 52

Event Industry News

SEPTEMBER 10, 2024

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.

Event Tech 64

Event Tech Tech 2024 Global Events 64

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Endless Events

FEBRUARY 28, 2023

Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place.

2023 121

2023 Fashion Food and Beverage Social Media 121

Event Industry News

AUGUST 30, 2023

Event audiences needs and preferences are changing, and event designers need to change too. Event designers need to explore new ways of creating experiences that […] Gone are the days of repetitive formats, bland food, and a sea of unrecyclable collateral!

Event Design 64

Event Design Events Event Marketing Event Management 64

Event Industry News

MARCH 13, 2024

VOK DAMS, one of the leading international agencies for events and live marketing, offers companies worldwide the opportunity to assess their current digital maturity in event marketing for free. Using clearly defined dimensions, it is possible to […]

Event Marketing 59

Event Marketing Marketing Events Event Design 59

Event Marketer

JANUARY 29, 2024

More Executive Q&As: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry What’s the idea behind Crayola Creativity Week? Victoria Lozano, evp-marketing at Crayola: Crayola turned 120-years-old this year.

Education 102

Education Marketing Entertainment Event Design 102

Social Tables

NOVEMBER 12, 2021

With the invention of chalkboard markers, designs can be more vibrant and intricate than ever before. Incorporating branded staff t-shirts is a simple, effective way to turn people into walking advertisements for a business or event. Frequently asked questions about event signage. Where can I purchase event signage? .

Advertising 148

Advertising Trade Shows Social Media Event Design 148

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. Pandemic-induced smaller audiences engender hand-wringing. What to do? Make the logo bigger.

Meetings 330

Meetings Meeting Design 2020 Speakers 330

Planner WIre

JANUARY 4, 2024

Managing many design files, logos, images, and graphics can be daunting in event marketing and planning. Enter Eagle App, an excellent little file organization tool offering a suite of features that far surpass the capabilities of most Event Pros use… Windows Explorer (Eagle works for Mac, too, but I am a Windows guy).

Management 36

Management Negotiating Event Marketing Marketing 36

Event Industry News

OCTOBER 1, 2018

Max Fellows, Director of Client Services at MCI Experiences will be presenting his lecture on ‘Designing The Participant Journey’ on Monday 8th October as part of the University of Westminster’s Event Design Open Lecture Series. Register for free on Eventbrite for any of the sessions: search Event Design Open Lecture series.

Event Design 93

Event Design Global Events Event Marketing Marketing 93