Event Marketer

DECEMBER 30, 2024

Googles Inclusive Event Design Guide Provides a Blueprint for Accessible Experiences Fourteen years in the making, Google released its Inclusive Event Design Guide to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.

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2024 Trade Shows Retail Corporate Events 130

EventMB

MARCH 22, 2023

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 214

Event Marketing Marketing Technology Events 214

Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

2023 312

2023 Technology Event Technology Event Marketing 312

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead.

Trade Shows 278

Trade Shows 2025 2024 Fashion 278

Prestige Events Magazine

FEBRUARY 4, 2025

Greg Lawson, CEO of Smart Group, said: Having delivered Christmas parties at Freemasons Hall since 2017 and holding the exclusive catering contract since July 2024, we are delighted to embark on the latest phase of our partnership with the United Grand Lodge of England.

2024 147

2024 Fashion Contracts Venues 147

Event Industry News

NOVEMBER 7, 2024

At The Imagination Collaborative, we don’t just design events, we craft immersive, data driven experiences that push the boundaries of what’s possible.

Event Design 59

Event Design Event Tech Tech Venues 59

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 264

Sports Entertainment Marketing Event Marketing 264

Attendease

NOVEMBER 1, 2022

With that, finding event technology that caters to a varied portfolio of events can be a challenge. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.

Management 368

Management Speakers Event Technology Meetings 368

Smart Meetings

FEBRUARY 25, 2025

Technology and robotics may be linked to futuristic ideas, but an events design layout is not to be underestimated; its the foundation of an immersive experience. Europalcos central stage design played an integral part in how attendees experienced the event.

Fashion 130

Fashion Hotels Technology 2024 130

Event Marketer

JANUARY 29, 2024

More Executive Q&As: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry What’s the idea behind Crayola Creativity Week? Victoria Lozano, evp-marketing at Crayola: Crayola turned 120-years-old this year.

Education 306

Education Marketing Entertainment Event Design 306

Attendease

NOVEMBER 18, 2021

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

SEPTEMBER 6, 2021

Agencies: Idlewild Experiential (event design, production); Get Plated DC (catering); Eyeobee Photobooth (photo booth); Mark Stephen Agency (signage); Helping Hands Logistics (staffing). The post Bravo Invites ‘Real Housewives’ Fans to a Tea Party on the Potomac River appeared first on Event Marketer.

Social Media 277

Social Media Marketing Event Design Event Marketing 277

Event Marketer

SEPTEMBER 18, 2023

Agencies: HUNTER (creative concept, direction); All Valley Yacht Club (event design, production). Photo credit: BFA The post How evian Cruised into the US Open with a Floating Tennis Court appeared first on Event Marketer.

2024 317

2024 Sustainability Education Marketing 317

Event Marketer

JULY 9, 2024

The festival promises to showcase new cinematic voices, lesser-known archival finds and complex storytelling through a dozen screenings that will be supported by panels, expert workshops and social events designed to cultivate dialogue and community engagement.

2024 286

2024 Fashion Social Media Sustainability 286

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. Pandemic-induced smaller audiences engender hand-wringing. What to do? Make the logo bigger.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Event Marketer

AUGUST 14, 2024

With their sights set on millennials and Gen Z, the brands spiced up the typical culinary activation, handing the reins to foodie influencers and turning Pinterest’s digital f&b and décor trends into IRL experiences.

Retail 278

Retail Social Media Marketing Events 278

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 213

Event Marketing Marketing Meetings Event Tech 213

Event Marketer

APRIL 17, 2023

Our curated list of not-so-tourist attractions for the inquisitive event marketer Looking to make the most of your bleisure time? Our “Experiential In” series brings you the scoop on popular event destinations and the unexpected sites of interest and inspiration that make them tick.

Hotels 245

Hotels 2018 Marketing Event Marketing 245

Conferences that Work

OCTOBER 4, 2021

Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. ” Unconferences are participant-driven, which involves building the program in real time during the event. We’re not selling cereal here.

2012 397

2012 Conference Marketing Meetings 397

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Publish these itineraries on the website about a month before the event.

Conference 195

Conference Education Corporate Events Tech 195

Event Marketer

JULY 19, 2021

The post FX’s Pop-up Night Bites Bakery Ushers in ‘American Horror Summer’ appeared first on Event Marketer. “Our favorite thing that we’ve missed most is getting to see fans be engaged, how excited and happy they are and how much they get into it.” Agency: NVE, Los Angeles.

2021 357

2021 2020 Marketing Event Marketing 357

Event Leadership Institute

DECEMBER 18, 2024

Identify what your event offers that might appeal to each persona. Incorporate those elements into your strategic event design. Use those specific experiences or opportunities to personalize marketing content for each persona. Ensure that your event will deliver on that commitment onsite.

Education 60

Education Social Media Sponsorships Marketing 60

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 240

B2B Conference Event Marketing Marketing 240

Event Industry News

NOVEMBER 27, 2024

The Meetings Show, the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have […]

2025 59

2025 Meetings Event Marketing Marketing 59

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Designate team leads for registration, catering, production, etc., Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Industry News

MARCH 17, 2025

The Network of Women in Events (NOWIE) invites women across the events industry to step away from the usual networking scene and join Stride & Social, a refreshing new event designed to foster connections, movement, and wellbeing.

2025 45

2025 Event Design Events Sports 45

Event Marketer

AUGUST 30, 2024

The event, organized by Desafio Global, featured a 360-degree environment that combined round screens and immersive audio. The post Design Inspiration: 10 A/V Ideas for Your Next Event or Experience appeared first on Event Marketer.

2024 241

2024 Fashion Conference Entertainment 241

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

EventMB

JUNE 28, 2022

This is also the time to fine-tune your event marketing strategy. Without robust and strategic data capture and analytical tools, these can be very difficult to provide — but make no mistake, being able to do so will increasingly affect every aspect of event planning. Is Monday or Wednesday a better day?

Tech 195

Tech Marketing Events Event Tech 195

EventMB

MAY 26, 2022

Cvent announced the release of Cvent Studio at its annual Cvent CONNECT® event on August 2. Cvent Studio has been developed based on Shoflo Studio, now fully integrated into Cvent’s Event Marketing and Management platform. Zoom Invests in Cvent by Raising 10% of Equity. July 7, 2021 (financial details not disclosed).

Event Tech 209

Event Tech Tech 2021 2022 209

Event Industry News

DECEMBER 11, 2024

3 Unexpected Reasons to Include Your Online Audience In the post-lockdown world, corporations, event organisers, and sponsors are eager to bring staff and audiences back to in-person events.

Corporate Events 116

Corporate Events Events Event Design Event Marketing 116

Event Industry News

MARCH 17, 2025

Live event tech pioneer Eventbase have launched the worlds first secure digital credential for conferences and events at the South By Southwest (SXSW) Conference and Festivals, taking place in Austin, Texas this week.

Event Tech 110

Event Tech Tech Conference Events 110

Event Marketer

JANUARY 3, 2024

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

2024 147

2024 2023 Sustainability Event Marketing 147

Event Industry News

MARCH 11, 2025

By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.

Events 103

Events Event Tech Event Design Tech 103

Event Industry News

MARCH 27, 2025

RefTech, a long-established and highly regarded provider of event registration, badging and scanning solutions has been appointed to provide badging for The Business of Events: Global Policy Forum, taking place at IET London: Savoy Place on Tuesday 1st April 2025.

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2025 Events Event Design Tech 102

Event Industry News

OCTOBER 10, 2024

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.

Sustainability 111

Sustainability Trade Shows Sports Events 111

Event Industry News

DECEMBER 4, 2024

In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level.

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Sustainability Event Planning Events Event Design 111