Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 366

2022 Social Media Advertising Financial 366

Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Those were the days! Your thoughts?

Financial 296

Financial Events Travel Conference 296

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

Trade Shows 278

Trade Shows Healthcare 2024 Financial 278

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Like magic hour. “We There was no mention.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Event Marketer

DECEMBER 13, 2023

From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative event technology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners.

2023 312

2023 Technology Event Technology Event Marketing 312

Attendease

NOVEMBER 1, 2022

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding event technology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.

Management 368

Management Speakers Event Technology Meetings 368

Event Marketer

AUGUST 14, 2024

The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28. To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen.

Retail 278

Retail Social Media Marketing Events 278

Event Marketer

NOVEMBER 9, 2022

Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fosteringcreativity-and productivity-when event plans are moving targets. Here are the top takeaways from the conversations.

Event Marketing 147

Event Marketing Event Design Marketing Events 147

Event Marketer

JANUARY 29, 2024

More Executive Q&As: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry What’s the idea behind Crayola Creativity Week? Victoria Lozano, evp-marketing at Crayola: Crayola turned 120-years-old this year.

Education 306

Education Marketing Entertainment Event Design 306

Prestige Events Magazine

FEBRUARY 4, 2025

60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. Offering planners captivating new spaces in which to hold their events, recently licensed rooms in the historic building include South Gallery & Library and The Egyptian Room.

2024 147

2024 Fashion Contracts Venues 147

Event Marketer

SEPTEMBER 6, 2021

And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier at The Wharf in Washington, D.C. The dj’s playlist was available on Spotify post-event.

Social Media 277

Social Media Marketing Event Design Event Marketing 277

Event Marketer

SEPTEMBER 18, 2023

Quirky Culinary Events Wendy’s Floats a Sampling Barge for Huskies ‘Sailgaters’ in Seattle A highlight of the activation was a “Waterside Chat” with Sharapova moderated by fellow former pro tennis player Andrea Petkovic and presented in partnership with Racquet. More Floating Activations: The Secret Sauce for These CPG Brands?

2024 317

2024 Sustainability Education Marketing 317

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Event Marketer

JULY 9, 2024

During a meet-and-greet event at the Fort Bliss military base, Chestnut competed against four soldiers for charity, and ultimately put down 57 hot dogs in five minutes, while his competitors collectively ate 49 franks during that period. CONSUMERS ARE SHACKING UP WITH L.L.BEAN AT THREE BEACH LOCATIONS File this one under “worth the risk.”

2024 286

2024 Fashion Social Media Sustainability 286

Event Marketer

AUGUST 30, 2024

Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. Let’s take a spin around 10 recent and wide-ranging uses of a/v effects, including lighting, at events. The event, organized by Desafio Global, featured a 360-degree environment that combined round screens and immersive audio.

2024 236

2024 Fashion Conference Entertainment 236

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 195

2022 Social Media Advertising Financial 195

Conferences that Work

OCTOBER 4, 2021

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Marketers : stop using “unconference” as an event marketing buzzword.

2012 397

2012 Conference Marketing Meetings 397

Attendease

FEBRUARY 20, 2024

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Consider asking questions like: What is the primary purpose of this event? Educational?

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

2024 130

2024 Trade Shows Retail Corporate Events 130

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Marketer

APRIL 17, 2023

Our curated list of not-so-tourist attractions for the inquisitive event marketer Looking to make the most of your bleisure time? Our “Experiential In” series brings you the scoop on popular event destinations and the unexpected sites of interest and inspiration that make them tick.

Hotels 245

Hotels 2018 Marketing Event Marketing 245

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 212

Event Marketing Marketing Meetings Event Tech 212

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding.

Event Tech 209

Event Tech Tech 2021 2022 209

Event Marketer

JULY 19, 2021

More From FX’s Event Portfolio: ‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style. Funny Face Bakery designed cookies that represented iconic characters and locations from the anthology. Event staff wore stripped aprons customized with AHS iron-on patches and paper hats. Agency: NVE, Los Angeles.

2021 357

2021 2020 Marketing Event Marketing 357

Social Tables

NOVEMBER 12, 2021

With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of meetings and events. That’s where these event signage ideas come in. Save this guide for your next big event and order event signage that’s sure to make an impact.

Advertising 148

Advertising Trade Shows Social Media Events 148

Event Marketer

JUNE 24, 2022

The fundamental changes that will forever disrupt the industry’s event design practices—and why they’re good for business. To say that the event industry has taken a good long look in the mirror in the wake of the pandemic is an understatement. Download the New Rules of Post-pandemic Design. So our rule book?

Event Marketing 130

Event Marketing Event Design Marketing Management 130

Event Marketer

OCTOBER 18, 2022

The impact – and upsides – of producing events in a time-strapped post-pandemic market. What they discovered is that, despite the challenges of the past two and a half years, there are some upsides to running a post-pandemic event organizations. The post Creativity on a Compressed Timeline appeared first on Event Marketer.

Event Marketing 130

Event Marketing Event Design Marketing Event Planning 130

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Publish these itineraries on the website about a month before the event.

Conference 195

Conference Education Corporate Events Tech 195

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. And thats where mood lighting comes in handy.

Trade Shows 278

Trade Shows 2025 2024 Fashion 278

EventMB

JUNE 28, 2022

With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Focus on the Most Relevant Event Data.

Tech 195

Tech Marketing Events Event Tech 195

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

2023 121

2023 Food and Beverage Fashion Social Media 121

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 240

B2B Conference Event Marketing Marketing 240

Smart Meetings

FEBRUARY 25, 2025

Thats what French car manufacturer Renault did when they partnered with European event producer Europalco at MH Atlantic Hotel in Peniche, Portugal, to display the companys cars in an engaging, immersive way for its annual Renault Group Convention 2024. Europalcos Event Tech The LED wall had two uses.

Fashion 130

Fashion Hotels Technology 2024 130

Event Marketer

DECEMBER 20, 2023

Fremont Group is a woman-owned & operated event design and production agency specializing in corporate and experiential events, bespoke celebrations, and ultra-luxury destination weddings around the globe. airplane hangar), or thinking outside the box for a one-of-a-kind event.

2023 130

2023 2024 Corporate Events Education 130

EventMB

FEBRUARY 27, 2025

Skift Take: New research from Swoogo reveals that organizations have yet to fully integrate event technologies, hampering their ability to prove ROI for their meetings and events. Colette Edenborough Read the Complete Story On Skift Meetings

Event Technology 140

Event Technology Technology Events Meetings 140

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Speakers 149

Speakers Social Media Event Apps Technology 149

Event Industry News

DECEMBER 11, 2024

3 Unexpected Reasons to Include Your Online Audience In the post-lockdown world, corporations, event organisers, and sponsors are eager to bring staff and audiences back to in-person events.

Corporate Events 116

Corporate Events Events Event Design Event Marketing 116