Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.

Meetings 361

Meetings Meeting Design 2020 Speakers 361

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 195

2022 Social Media Advertising Financial 195

Conferences that Work

OCTOBER 4, 2021

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Marketers : stop using “unconference” as an event marketing buzzword.

2012 395

2012 Conference Marketing Meetings 395

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]

2024 122

2024 Retail 2021 Marketing 122

Social Tables

NOVEMBER 12, 2021

With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of meetings and events. That’s where these event signage ideas come in. Save this guide for your next big event and order event signage that’s sure to make an impact.

Advertising 148

Advertising Trade Shows Social Media Events 148

SmartMeetings

JUNE 16, 2022

So, it continues to confound me the number of times we still see planners trying to “create engagement” or “deliver ROI” to their attendees and stakeholders by simply buying the latest and greatest Event App or Audience Engagement Activity—and then being shocked when nobody uses it. All the World’s a Canvas. EDC Returns for an Encore.

Event Tech 126

Event Tech Tech Technology Consulting 126

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Publish these itineraries on the website about a month before the event.

Conference 195

Conference Education Corporate Events Tech 195

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding.

Event Tech 185

Event Tech Tech 2021 2022 185

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 168

Event Marketing Marketing Meetings Event Tech 168

Event Industry News

NOVEMBER 7, 2024

At The Imagination Collaborative, we don’t just design events, we craft immersive, data driven experiences that push the boundaries of what’s possible.

Event Design 59

Event Design Event Tech Tech Venues 59

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 104

Sports Entertainment Marketing Event Marketing 104

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

2023 121

2023 Food and Beverage Fashion Social Media 121

Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

2024 95

2024 Tech Event Marketing Event Design 95

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 235

B2B Conference Event Marketing Marketing 235

EventMB

JUNE 28, 2022

With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Focus on the Most Relevant Event Data.

Tech 169

Tech Marketing Events Event Tech 169

Event Marketer

DECEMBER 13, 2023

From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative event technology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners.

2023 122

2023 Technology Event Technology Event Marketing 122

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

Trade Shows 106

Trade Shows Healthcare 2024 Financial 106

Event Marketer

AUGUST 14, 2024

The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28. To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen.

Retail 107

Retail Social Media Marketing Events 107

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Speakers 149

Speakers Social Media Event Apps Technology 149

Event Marketer

JANUARY 29, 2024

More Executive Q&As: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry What’s the idea behind Crayola Creativity Week? Victoria Lozano, evp-marketing at Crayola: Crayola turned 120-years-old this year.

Education 121

Education Marketing Entertainment Event Design 121

Event Industry News

FEBRUARY 5, 2024

Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.

2004 113

2004 Sustainability Events Event Design 113

Event Industry News

DECEMBER 11, 2024

3 Unexpected Reasons to Include Your Online Audience In the post-lockdown world, corporations, event organisers, and sponsors are eager to bring staff and audiences back to in-person events.

Corporate Events 116

Corporate Events Events Event Design Event Marketing 116

Event Leadership Institute

DECEMBER 18, 2024

Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? Define success First things first.

Education 59

Education Social Media Marketing Sponsorships 59

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111

Marketing 2024 Events Event Design 111

Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

2024 52

2024 Trade Shows Retail Corporate Events 52

Event Industry News

JUNE 17, 2024

Welcome to the 2024 edition of the Festival and Outdoor Events Guide, the ultimate resource for event organisers. This comprehensive guide is designed to be your one-stop shop for sourcing new suppliers, discovering the latest industry trends, and staying informed on critical issues such as sustainability and accessibility.

2024 111

2024 Sustainability Events Event Design 111

Event Industry News

OCTOBER 10, 2024

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.

Sustainability 111

Sustainability Trade Shows Sports Events 111

Event Marketer

SEPTEMBER 18, 2023

Quirky Culinary Events Wendy’s Floats a Sampling Barge for Huskies ‘Sailgaters’ in Seattle A highlight of the activation was a “Waterside Chat” with Sharapova moderated by fellow former pro tennis player Andrea Petkovic and presented in partnership with Racquet. More Floating Activations: The Secret Sauce for These CPG Brands?

2024 124

2024 Sustainability Education Marketing 124

EventMB

AUGUST 14, 2024

Previously, she was VP of conferences for the Consumer Technology Association, producer of CES, where she led event programming for the show. The main takeaway is how an unconventional speaker or celebrity can broaden an event’s reach. It’s tough for event planners to know when to take risks. And new audiences won’t tolerate it.”

2024 91

2024 Speakers Marketing Events 91

MeetingsNet

APRIL 12, 2024

Lesson 2: Managing an Institutional Events Program Rachel Andrews, head of global events for Cvent, presented planners with the framework of her organization’s 30-person events division that coordinates more than 700 large, mid-sized, and small in-person and online meetings each year. Everyone has help along the way.

Meetings 105

Meetings Trade Shows Education Travel 105

Event Industry News

OCTOBER 4, 2023

Neptunus is one of the largest providers of event structures and temporary buildings worldwide. With more than 80 years of experience, Neptunus supplies structures for top-class events and semi-permanent structures for commerce and industry. We are searching for: Event Site Manager As a site […]

Management 111

Management Events Event Design Event Marketing 111

Event Industry News

APRIL 25, 2023

By Harshada Dive The event industry has been expanding over the past few years. Events are social or non-social get-togethers or public gatherings that take place at a set time and place. An event’s aims can range from boosting business profits and exhibitions to marketing, the […]

Marketing 122

Marketing Events Event Design Event Marketing 122

Event Industry News

SEPTEMBER 9, 2024

Jockey Club Venues, with its collection of flexible spaces for events both big and small, has a wealth of experience when it comes to hosting and organising large-scale events. It’s in the […]

Venues 110

Venues Management Events Sports 110

Event Industry News

SEPTEMBER 26, 2023

The Power of Events announces its cross-four-nation tour to introduce the Event Industry Insight App. It is designed to be an innovative tool for industry partners to help them with their insight/data and research needs, leveraging […]

Events 111

Events Event Design Event Marketing Event Management 111

Event Industry News

DECEMBER 6, 2022

It’s for that reason that I don’t always lead with solar: I don’t want The Stage Bus to be ‘the green choice’ for event entertainment, I want us to be the best choice for event entertainment full stop, which just so happens to be better for the environment. Is your event powered by generators?

Sustainability 119

Sustainability Transportation Speakers Entertainment 119

Event Industry News

NOVEMBER 8, 2024

At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end event technology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.

Event Tech 103

Event Tech Tech 2024 Event Technology 103