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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.

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Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry

Event Marketer

“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.”

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How to Make AI Your Event Marketing Copilot

EventMB

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

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The Imagination Collaborative: Redefining Event Design at Event Tech Live

Event Industry News

At The Imagination Collaborative, we don’t just design events, we craft immersive, data driven experiences that push the boundaries of what’s possible.

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The 2020 Event Design Trends That Will Define The New Year

Endless Events

The trends keep on coming, and today we’re tackling 2020 event design trends! And we’ve already covered business and marketing trends, so it’s time to get a little more creative. Design is always one of the most exciting topics we cover on the show. 2020 Event Trends. So, are you ready for this?

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Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

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Create Eye-Catching Event Marketing with Free Design Help from Canva

TicketBud

By Rachel White Getting people to attend an event requires eye-catching, multi-channel marketing, but not all event planners have the time or resources to produce attractive promotional materials across their platforms. When placed in the design, each element can be easily transformed and edited to reflect your event and brand.