Prestige Events Magazine

FEBRUARY 4, 2025

60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. Offering planners captivating new spaces in which to hold their events, recently licensed rooms in the historic building include South Gallery & Library and The Egyptian Room.

2024 147

2024 Fashion Contracts Venues 147

Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 264

Sports Entertainment Marketing Event Marketing 264

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 366

2022 Social Media Advertising Financial 366

Event Industry News

NOVEMBER 7, 2024

At The Imagination Collaborative, we don’t just design events, we craft immersive, data driven experiences that push the boundaries of what’s possible.

Event Design 59

Event Design Event Tech Tech Venues 59

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. And thats where mood lighting comes in handy.

Trade Shows 278

Trade Shows 2025 2024 Fashion 278

Event Marketer

DECEMBER 13, 2023

From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative event technology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners.

2023 312

2023 Technology Event Technology Event Marketing 312

Attendease

NOVEMBER 1, 2022

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding event technology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.

Management 368

Management Speakers Event Technology Meetings 368

Event Marketer

AUGUST 14, 2024

The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28. To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen.

Retail 278

Retail Social Media Marketing Events 278

Smart Meetings

FEBRUARY 25, 2025

Thats what French car manufacturer Renault did when they partnered with European event producer Europalco at MH Atlantic Hotel in Peniche, Portugal, to display the companys cars in an engaging, immersive way for its annual Renault Group Convention 2024. Europalcos Event Tech The LED wall had two uses.

Fashion 130

Fashion Hotels Technology 2024 130

Event Marketer

JANUARY 3, 2023

The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming. Because as Intel’s events program manager, Victor Torregroza, puts it, “If you’re going to leave your house, your family, your kids, your job, it’s got to check all the boxes.”.

2022 246

2022 Hospitality Trade Shows Tech 246

Event Marketer

JANUARY 29, 2024

More Executive Q&As: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry What’s the idea behind Crayola Creativity Week? Victoria Lozano, evp-marketing at Crayola: Crayola turned 120-years-old this year.

Education 306

Education Marketing Entertainment Event Design 306

Event Marketer

SEPTEMBER 18, 2023

Quirky Culinary Events Wendy’s Floats a Sampling Barge for Huskies ‘Sailgaters’ in Seattle A highlight of the activation was a “Waterside Chat” with Sharapova moderated by fellow former pro tennis player Andrea Petkovic and presented in partnership with Racquet. More Floating Activations: The Secret Sauce for These CPG Brands?

2024 317

2024 Sustainability Education Marketing 317

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Event Industry News

DECEMBER 11, 2024

3 Unexpected Reasons to Include Your Online Audience In the post-lockdown world, corporations, event organisers, and sponsors are eager to bring staff and audiences back to in-person events.

Corporate Events 116

Corporate Events Events Event Design Event Marketing 116

Event Leadership Institute

DECEMBER 18, 2024

Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? Define success First things first.

Education 60

Education Social Media Sponsorships Marketing 60

Event Marketer

AUGUST 30, 2024

Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. Let’s take a spin around 10 recent and wide-ranging uses of a/v effects, including lighting, at events. The event, organized by Desafio Global, featured a 360-degree environment that combined round screens and immersive audio.

2024 241

2024 Fashion Conference Entertainment 241

Event Marketer

JULY 9, 2024

During a meet-and-greet event at the Fort Bliss military base, Chestnut competed against four soldiers for charity, and ultimately put down 57 hot dogs in five minutes, while his competitors collectively ate 49 franks during that period. CONSUMERS ARE SHACKING UP WITH L.L.BEAN AT THREE BEACH LOCATIONS File this one under “worth the risk.”

2024 286

2024 Fashion Social Media Sustainability 286

Event Industry News

OCTOBER 10, 2024

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.

Sustainability 111

Sustainability Trade Shows Sports Events 111

Conferences that Work

OCTOBER 4, 2021

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Marketers : stop using “unconference” as an event marketing buzzword.

2012 397

2012 Conference Marketing Meetings 397

Event Industry News

NOVEMBER 20, 2024

As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in event technology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.

2025 122

2025 Event Tech Tech Event Technology 122

Attendease

FEBRUARY 20, 2024

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Consider asking questions like: What is the primary purpose of this event? Educational?

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Industry News

FEBRUARY 11, 2025

Event organisers must do more to measure the impact of live translation services. This is one of the key findings from independent research commissioned by multilingual event technology and services provider, Interprefy.

Event Technology 59

Event Technology Event Marketing Technology Events 59

Event Industry News

NOVEMBER 8, 2024

At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end event technology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.

Event Tech 103

Event Tech Tech 2024 Event Technology 103

Event Industry News

MARCH 11, 2025

By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.

Events 103

Events Event Tech Event Design Tech 103

Event Marketer

APRIL 17, 2023

Our curated list of not-so-tourist attractions for the inquisitive event marketer Looking to make the most of your bleisure time? Our “Experiential In” series brings you the scoop on popular event destinations and the unexpected sites of interest and inspiration that make them tick.

Hotels 245

Hotels 2018 Marketing Event Marketing 245

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 210

Event Marketing Marketing Meetings Event Tech 210

Event Industry News

OCTOBER 11, 2024

As smartphones have become ubiquitous in our day-to-day life, it makes sense that event organizers would want to capitalize on their attendees’ usage.

Technology 111

Technology Event Apps Events Event Tech 111

Event Marketer

JULY 19, 2021

More From FX’s Event Portfolio: ‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style. Funny Face Bakery designed cookies that represented iconic characters and locations from the anthology. Event staff wore stripped aprons customized with AHS iron-on patches and paper hats. Agency: NVE, Los Angeles.

2021 357

2021 2020 Marketing Event Marketing 357

Event Industry News

FEBRUARY 4, 2025

To celebrate its 10th Anniversary, the Event Photography Awards organised a special Best Ever contest which saw the ten past EPA Overall Winner images qualify for the final alongside the winners of fifteen Best Ever categories, judged through an online system that attracted votes from some 4,000 event industry professionals from over 40 countries across (..)

Venues 105

Venues Events Event Design Event Marketing 105

Event Industry News

FEBRUARY 20, 2025

RainFocus, provider of the next-generation event marketing platform, today announced the winners of the annual Innovation Awards. Award recipients were recognised during day one of RainFocus INSIGHT, the company’s flagship event, hosted in Salt Lake City.

2025 59

2025 Event Marketing Technology Marketing 59

Event Industry News

MARCH 17, 2025

Live event tech pioneer Eventbase have launched the worlds first secure digital credential for conferences and events at the South By Southwest (SXSW) Conference and Festivals, taking place in Austin, Texas this week.

Event Tech 110

Event Tech Tech Conference Events 110

Event Industry News

MARCH 17, 2025

Collingwood, the leading value creation and M&A advisory rm, has advised JD Events on the sale of Plant Based World to Emerald Expositions. JD Events is the premier US-based privately owned events incubator, with Plant Based World, the US and Europes leading plant-based media event, being one of its agship brands.

Events 105

Events Event Design Event Marketing Event Management 105

Event Industry News

MARCH 27, 2025

RefTech, a long-established and highly regarded provider of event registration, badging and scanning solutions has been appointed to provide badging for The Business of Events: Global Policy Forum, taking place at IET London: Savoy Place on Tuesday 1st April 2025. Pre-event, […]

2025 102

2025 Events Event Design Tech 102

Event Industry News

MARCH 17, 2025

The Network of Women in Events (NOWIE) invites women across the events industry to step away from the usual networking scene and join Stride & Social, a refreshing new event designed to foster connections, movement, and wellbeing.

2025 45

2025 Event Design Events Sports 45

Event Industry News

OCTOBER 23, 2024

With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for event management from registration to post-event evals.

Speakers 104

Speakers Event Management Management Events 104