Remove Event Design Remove Event Marketing Remove Global Events
article thumbnail

SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. “We choose a [U.S.]

2024 306
article thumbnail

The “Why” Is the Most Important Aspect Of Event Design

Maritz Global Events

Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). Event Design Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your event design.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meetingselect appoints Jeroen de Hooge as Program Director Global Events

Event Industry News

Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director Global Events. As Events Director, Jeroen will […]

article thumbnail

MCI Experiences and Designing the Participant Journey

Event Industry News

Max Fellows, Director of Client Services at MCI Experiences will be presenting his lecture on ‘Designing The Participant Journey’ on Monday 8th October as part of the University of Westminster’s Event Design Open Lecture Series. This session demonstrates how design elements can contribute to greater engagement by participants.

article thumbnail

Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

article thumbnail

3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Lesson 2: Managing an Institutional Events Program Rachel Andrews, head of global events for Cvent, presented planners with the framework of her organization’s 30-person events division that coordinates more than 700 large, mid-sized, and small in-person and online meetings each year. Everyone has help along the way.

Meetings 105
article thumbnail

Foresight backs growth at global event management company Live Group

Event Industry News

Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.