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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. “We choose a [U.S.]

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The “Why” Is the Most Important Aspect Of Event Design

Maritz Global Events

Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). Event Design Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your event design.

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TeamTogs: Service driven branding & merchandise with strong origins in global events

Event Industry News

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.

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InteleTravel acquires global events agency MGME

Event Industry News

InteleTravel, an integrated travel distribution group built on the longtime mega-host travel agency, announced today it has acquired MGME (McVeigh Global Meetings & Events), a leading full-service global events agency with over 30 years of expertise in event planning, strategic meeting management, incentive travel programs and creative production, (..)

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Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka

Event Marketer

The post Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka appeared first on Event Marketer. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Meetingselect appoints Jeroen de Hooge as Program Director Global Events

Event Industry News

Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director Global Events. As Events Director, Jeroen will […]

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emc3 launches new events marketing community with dining experience in Boston

Event Industry News

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.