SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Event Marketer
OCTOBER 16, 2024
host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. “We choose a [U.S.]
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