Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

2023 312

2023 Technology Event Technology Event Marketing 312

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 264

Sports Entertainment Marketing Event Marketing 264

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 306

Education Marketing Entertainment Event Design 306

Attendease

NOVEMBER 1, 2022

With that, finding event technology that caters to a varied portfolio of events can be a challenge. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.

Management 368

Management Speakers Event Technology Meetings 368

Event Marketer

AUGUST 14, 2024

To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen. I think it pulls together a lot of the ways the modern marketer thinks about their consumer: it’s digital, it’s in person, it’s community-building, it’s exploring.

Retail 278

Retail Social Media Marketing Events 278

Smart Meetings

FEBRUARY 25, 2025

Technology and robotics may be linked to futuristic ideas, but an events design layout is not to be underestimated; its the foundation of an immersive experience. Europalcos central stage design played an integral part in how attendees experienced the event.

Fashion 130

Fashion Hotels Technology 2024 130

Conferences that Work

OCTOBER 4, 2021

Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. ” Unconferences are participant-driven, which involves building the program in real time during the event. We’re not selling cereal here. Then they attend and are underwhelmed.

2012 397

2012 Conference Marketing Meetings 397

Attendease

NOVEMBER 18, 2021

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. She also offered insights from her post-tennis career as an entrepreneur. “We’ve

2024 317

2024 Sustainability Education Marketing 317

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. Pandemic-induced smaller audiences engender hand-wringing. What to do? Make the logo bigger.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Event Marketer

JULY 9, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger.

2024 286

2024 Fashion Social Media Sustainability 286

Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.

2022 246

2022 Hospitality Trade Shows Tech 246

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 212

Event Marketing Marketing Meetings Event Tech 212

Event Marketer

APRIL 17, 2023

Our curated list of not-so-tourist attractions for the inquisitive event marketer Looking to make the most of your bleisure time? Our “Experiential In” series brings you the scoop on popular event destinations and the unexpected sites of interest and inspiration that make them tick.

Hotels 244

Hotels 2018 Marketing Event Marketing 244

Event Marketer

JULY 19, 2021

Each location will offer some designs that are exclusive to that city. They’ve come to expect that from the marketing.”. Brooklyn-based Funny Face Bakery created a total of 29 cookie designs for the pop-up. “Our This franchise is always veiled in a little bit of secrecy,” she says. It’s fun for us and for fans.

2021 357

2021 2020 Marketing Event Marketing 357

Event Leadership Institute

DECEMBER 18, 2024

Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? What would encourage them to attend?

Education 60

Education Social Media Sponsorships Marketing 60

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 240

B2B Conference Event Marketing Marketing 240

Event Industry News

NOVEMBER 27, 2024

The Meetings Show, the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have […]

2025 59

2025 Meetings Event Marketing Marketing 59

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Designate team leads for registration, catering, production, etc., Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Industry News

FEBRUARY 20, 2025

RainFocus, provider of the next-generation event marketing platform, today announced the winners of the annual Innovation Awards. Award recipients were recognised during day one of RainFocus INSIGHT, the company’s flagship event, hosted in Salt Lake City.

2025 59

2025 Event Marketing Technology Marketing 59

Event Marketer

SEPTEMBER 19, 2024

The post Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka appeared first on Event Marketer. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

2025 278

2025 Sustainability Education Speakers 278

Event Industry News

FEBRUARY 11, 2025

This is one of the key findings from independent research commissioned by multilingual event technology and services provider, Interprefy. The study, which surveyed 1,000 decision-makers in events, marketing and project management across multinational companies in 10 countries, identified the top three ways professionals […]

Event Technology 59

Event Technology Event Marketing Technology Events 59

Event Marketer

AUGUST 30, 2024

The event, organized by Desafio Global, featured a 360-degree environment that combined round screens and immersive audio. The post Design Inspiration: 10 A/V Ideas for Your Next Event or Experience appeared first on Event Marketer.

2024 230

2024 Fashion Conference Entertainment 230

Event Industry News

APRIL 14, 2025

Market-leading full-service events agency AE (Associate Events) has added two event big hitters to their team; Mark Penn of Goodwood and Al Parkinson who was part of the production team for The Coronation of King Charles III.

Marketing 59

Marketing Events Event Design Event Marketing 59

Event Industry News

APRIL 14, 2025

MCI UK, an engagement marketing agency known for crafting creative stories and event experiences, has announced a strategic merger with Meet & Potato, a bold and imaginative agency specialising in immersive brand storytelling.

Meetings 59

Meetings Marketing Events Event Design 59

Event Industry News

DECEMBER 4, 2024

Melton SKA Fest will be the largest event of its kind to be held in the Leicestershire market town and is billed as a one-day festival of SKA, 2Tone and Reggae music in the park. Melton Mowbray Town Estate has announced its first live music festival: Melton SKA Fest, 26 July 2025. Organised by the […]

2025 59

2025 Marketing Events Event Design 59

Event Industry News

APRIL 2, 2025

Strata strengthens leadership to drive integrated proposition and expansion Appointment underscores Stratas commitment to innovation and transformation Follows recent acquisitions reinforcing Stratas market leadership in brand Strata, the award-winning brand experience agency, has appointed John Farrell as its new non-executive Chairman, marking a (..)

Marketing 59

Marketing Event Design Event Marketing Event Management 59

Event Industry News

JANUARY 13, 2025

The event and live marketing industry is continuously balancing between rapid technological advancements and a growing demand for true live experiences. Technology meets authenticity, with personal interaction taking center stage like never before.

2025 59

2025 Technology Marketing Events 59

Event Industry News

JANUARY 17, 2025

CloserStill Media, the producer of market-leading business events, exhibitions and conferences, has acquired Digital Health Intelligence (DHI). Its flagship event, Rewired, launched in 2019, is the UKs Leading Digital Health event, attracting over 3,700 delegates annually […] Terms are not disclosed.

2019 64

2019 Conference Marketing Events 64

Event Industry News

MARCH 12, 2025

The Event Supplier Network (ESN) has formed a strategic partnership with Major Events International (MEI) to provide UK event suppliers with enhanced access to global markets. The collaboration aims to strengthen competitive advantage for British event businesses seeking international opportunities.

Events 66

Events Marketing Event Design Event Marketing 66

Event Industry News

MARCH 27, 2025

By Jack Saward from Saward Marketing & Events The events industry is fast paced and ever evolving, and those of us immersed in it every day can sometimes forget that for companies and people outside of the industry, planning and executing an event for the first time can be an overwhelming experience.

Marketing 59

Marketing Events Event Design Event Marketing 59

Event Industry News

OCTOBER 23, 2024

Award-winning full-service agency, First Event, announces the appointment of Samantha Ambler as People Director, Dan Walker as Director of Experiences and Claire Knox as Director of Marketing and Communications. Over the past 18 months, First Event has evolved its offering and sharpened its strategic vision.

Marketing 59

Marketing Events Event Design Event Marketing 59

Event Industry News

APRIL 16, 2025

Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector.

Marketing 59

Marketing Events Event Design Event Marketing 59

Event Industry News

APRIL 2, 2025

The Events Industry Alliance (EIA), the secretariat platform for the three event industry bodies AEO, AEV and ESSA, has, today, published the ninth Size and Scale Index for Exhibitions (SASIE) report.

2024 59

2024 Marketing Events Event Design 59

Event Industry News

DECEMBER 11, 2024

London Marathon Events (LME), the worlds leading mass-participation events organiser and the first-ever sports buyer of carbon removals, has signed its third deal with CUR8. LME will purchase 1,935 tonnes of carbon removals from the global carbon removals market maker to support its progress to net zero.

Sports 59

Sports 2022 Marketing Events 59

Event Industry News

NOVEMBER 5, 2024

Belgium-based Creaplan Group is taking another major step in its European expansion strategy with the acquisition of Whitespace Group, the UK market leader in premium modular exhibition stand design and build.

Marketing 59

Marketing Event Design Event Marketing Event Management 59

Event Industry News

FEBRUARY 17, 2025

MJs Event Services (MJ’s), a leading provider of sustainable flooring solutions to the events industry, has announced its commitment to transitioning all clients to Rewind, the most sustainable event carpet on the market, by the end of Q2 2025.

Sustainability 59

Sustainability 2025 Events Marketing 59