Conferences that Work

OCTOBER 4, 2021

Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. ” Unconferences are participant-driven, which involves building the program in real time during the event. We’re not selling cereal here. Then they attend and are underwhelmed.

2012 364

2012 Conference Marketing Meetings 364

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111

Marketing 2024 Events Event Design 111

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. Pandemic-induced smaller audiences engender hand-wringing. What to do? Make the logo bigger.

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Meetings Meeting Design 2020 Speakers 330

Event Industry News

APRIL 26, 2024

Insert Productions are delighted to announce the appointment of Matt Rakowski as Marketing Manager. Managing Director Danny Pearce discussed the appointment: “We’re excited to welcome Matt to Insert so he can help give our projects the exposure they deserve.

Management 103

Management Marketing Technology Event Design 103

Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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2024 Tech Event Marketing Event Design 98

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Designate team leads for registration, catering, production, etc., Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Industry News

MAY 24, 2024

Aloft Birmingham Eastside and The Eastside Rooms are celebrating the announcement that their Marketing Manager, Tanita Gill, has been awarded the Marriott Global ELITE Property Marketing Leader of the Year.

Marketing 105

Marketing Management Event Design Event Marketing 105

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Publish these itineraries on the website about a month before the event.

Conference 195

Conference Education Corporate Events Tech 195

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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2024 Retail 2021 Marketing 122

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.

Trade Shows 111

Trade Shows Healthcare 2024 Financial 111

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 202

B2B Conference Event Marketing Marketing 202

Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

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2023 Technology Event Technology Event Marketing 125

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 106

Sports Entertainment Marketing Event Marketing 106

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 122

Education Marketing Entertainment Event Design 122

Attendease

NOVEMBER 18, 2021

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

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2022 Social Media Advertising Financial 195

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

2023 121

2023 Food and Beverage Fashion Social Media 121

Social Tables

NOVEMBER 12, 2021

We’ve included 10 different event signage ideas that are designed to leave a positive and lasting impact on event attendees. Explore these ideas and find inspiration for your next event signage design. . With the invention of chalkboard markers, designs can be more vibrant and intricate than ever before.

Advertising 148

Advertising Trade Shows Social Media Events 148

EventMB

JUNE 28, 2022

Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Event professionals are now sitting on this goldmine, but many still aren’t tapping into its full value. This is also the time to fine-tune your event marketing strategy.

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Tech Marketing Events Event Tech 195

Attendease

DECEMBER 13, 2023

Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

EventMB

MAY 26, 2022

as a $1 trillion market opportunity. Tevent, a UK-based virtual event technology platform, announced a $2 million round of seed funding backed by a group of individual Silicon Valley investors from companies such as Salesforce, Medallia, MeshDynamics.io The company sees the metaverse and Web 3.0 Tevent Raises $2M in Seed Funding.

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Event Tech Tech 2021 2022 209

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

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Speakers Social Media Event Apps Technology 149

SmartMeetings

JUNE 16, 2022

It was something that might be of even greater impact than their work on hybrid events and arguably may become their legacy in the industry: Event Design Canvas. From there, they created the Certified Event Designer certificate program, which has now graduated thousands of CEDs. All the World’s a Canvas.

Event Tech 126

Event Tech Tech Technology Consulting 126

Event Industry News

SEPTEMBER 4, 2024

FCM Meetings & Events (FCM M&E), the long-standing sector specialist and flagship division of the Flight Centre Travel Group (FCTG), has announced a global business expansion with Henry Jones stepping up as the Global Marketing Leader.

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Marketing Meetings Travel Events 64

Event Marketer

AUGUST 14, 2024

To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen. I think it pulls together a lot of the ways the modern marketer thinks about their consumer: it’s digital, it’s in person, it’s community-building, it’s exploring.

Retail 110

Retail Social Media Marketing Events 110

Event Industry News

NOVEMBER 7, 2024

At The Imagination Collaborative, we don’t just design events, we craft immersive, data driven experiences that push the boundaries of what’s possible.

Event Design 59

Event Design Event Tech Tech Venues 59

Event Industry News

AUGUST 27, 2024

Female led and fully remote working B2B marketing agency, Electric Cat Productions announces a new strategic partnership with the leading news source for event professionals, Event Industry News (EIN).

Marketing 69

Marketing B2B 2024 Sustainability 69

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. She also offered insights from her post-tennis career as an entrepreneur. “We’ve

2024 127

2024 Sustainability Education Marketing 127

Event Industry News

JULY 30, 2024

A new comprehensive study into the habits of live event fans in the UK from the Centre for Economics and Business Research (Cebr) revealed that the UK secondary ticket market helped contribute a total of £733 million per year in turnover to local industries that support live events.

Marketing 72

Marketing Events Event Design Event Marketing 72

MeetingsNet

APRIL 12, 2024

Regarding people, Andrews noted that for each team working on a given event, she makes sure to bring on individuals with complementary skills so that no area of responsibility is underpowered. So, each team is built out with people adept in event design and execution; in event marketing and analytics; and event technology and operations.

Meetings 105

Meetings Trade Shows Education Travel 105

Event Marketer

JULY 9, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger.

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2024 Fashion Social Media Sustainability 113

Event Industry News

DECEMBER 6, 2024

Bear IQ is an innovative analytics platform built for event organisers, designed to turn your data into actionable insights for maximum ROI on audience engagement, revenue, and event success.

Tech 105

Tech Marketing Events Event Design 105

Event Leadership Institute

DECEMBER 18, 2024

Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? What would encourage them to attend?

Education 57

Education Social Media Marketing Sponsorships 57

Event Industry News

SEPTEMBER 11, 2024

First Sight Media, the filming and streaming specialist, has completed two acquisitions to expand its reach and capability. It has acquired 100% of Galaxy Video’s graduation video production business and a 50% share in MyGraduationClip, the rapid video clip-sharing platform.

Marketing 64

Marketing Event Design Event Marketing Event Management 64

Event Industry News

NOVEMBER 27, 2024

The Meetings Show, the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have […]

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2025 Meetings Event Marketing Marketing 59

EventMB

AUGUST 14, 2024

The main takeaway is how an unconventional speaker or celebrity can broaden an event’s reach. While risky, from an event marketing perspective, the choice appears to have been a smart marketing move generating both viewership and positive viral stories,” said marketing event strategist Louise Felsher.

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2024 Speakers Marketing Events 91

Event Industry News

APRIL 25, 2023

Events are social or non-social get-togethers or public gatherings that take place at a set time and place. An event’s aims can range from boosting business profits and exhibitions to marketing, the […]

Marketing 122

Marketing Events Event Design Event Marketing 122

Event Industry News

SEPTEMBER 10, 2024

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.

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Event Tech Tech 2024 Global Events 64