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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.

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How to Make AI Your Event Marketing Copilot

EventMB

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

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Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

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Create Eye-Catching Event Marketing with Free Design Help from Canva

TicketBud

By Rachel White Getting people to attend an event requires eye-catching, multi-channel marketing, but not all event planners have the time or resources to produce attractive promotional materials across their platforms. The post Create Eye-Catching Event Marketing with Free Design Help from Canva appeared first on Ticketbud.

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We are hiring: Marketing Manager

Event Industry News

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]

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Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing

Event Marketer

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Serrano and Nisenbaum suggest marketers focus on “delicacy” and the feeling attendees will be left with that your brand gave to them. .” Rely on moments, not branding. Emphasis on the “quiet” part, of course.

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Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry

Event Marketer

–Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.