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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. “We choose a [U.S.]

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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

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How to Make AI Your Event Marketing Copilot

EventMB

Miguel Neves Read the Complete Story On Skift Meetings Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.

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Introducing: Attendease Virtual Studio

Attendease

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding event technology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.

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Effective Meetings Must Match Audience Needs

EventMB

Skift Take: Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved. — Andrea Doyle Read the Complete Story On Skift Meetings

Meetings 214
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Meet Chicago Northwest celebrates a successful 2024 with significant increase in visitors and events

Event Industry News

Welcoming over 3 million overnight visitors to the northwest suburbs,Meet Chicago Northwest(MCNW) announced that the region experienced a 6.1 percent increase in gross sleeping room revenue in 2024, according to MCNW president Heather Larson, CDME, CMP (pictured).

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