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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meetings 367
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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. “We choose a [U.S.]

2024 304
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Reducing No-Shows at Free Events: A Bold Approach

Conferences that Work

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Your thoughts?

Financial 296
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How to Make AI Your Event Marketing Copilot

EventMB

Miguel Neves Read the Complete Story On Skift Meetings Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.

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Experience Design Inspo: Scenic Environments from Disney, Hello Sunshine and More

Event Marketer

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. Table for one?

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Introducing: Attendease Virtual Studio

Attendease

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding event technology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.