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Ditch the Labels, and Other Tips from a Maritz Event Design Strategist

Smart Meetings

4 Let Them Choose Their Own Event Adventure Choice is a big priority for younger audiences. 5 Encourage Bring-a-Friend Event Packages Younger generations are intimidated about going to an event by themselves, according to the Maritz data. The Gen Z-Friendly Event Solution So how does this relate to events?

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. Sephora brought the rest of the design vibes with a prismatic color scheme and playful branding. “We

2024 306
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“The World of Tim Burton” exhibition opens at the Design Museum New event package allows corporates to create their own Burtonesque events

Prestige Events Magazine

The Design Museum’s major new exhibition, “The World of Tim Burton”, is now open with its launch event drawing a star-studded audience to preview the show which runs until 21st April 2025. Burton’s work has had a profound influence on art and film, and this exhibition offers guests an extraordinary glimpse into his creative process.

2025 264
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Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry

Event Marketer

“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.”

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Multigenerational Magic: Engaging Diverse Audiences at Events

Smart Meetings

Creating unforgettable events starts with understanding how to connect with attendees from every generation. Understanding and respecting these differences is key to creating events that genuinely resonate. Understand Your Audience Every event brings together people with wildly different life experiences.

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Event Attendee Energy Optimization Survey

Smart Meetings

To get the most out of the time invested, the trainer/event designer needs to be thoughtful about how the agenda is structured to deliver content and experiences on offer. The post Event Attendee Energy Optimization Survey appeared first on Smart Meetings. A conference can be a full-contact sport. 22nd, 2024!

2024 246
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Neruoinclusion in Events

Event Marketer

Fifteen percent of your attendees probably dont want the event experience youre planning. That means that one in five event attendees is neurodivergent. And that also means that many best practices the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.

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