Conferences that Work

OCTOBER 21, 2024

.” Fall 2024 Freeman Syndicated Survey of Event Organizers. Copyright Freeman 2024 Why you should read this Freeman report Read this report to discover if you’re doing what’s needed to improve your events for your attendees. Only a quarter of event organizers are constantly evolving their event designs.

2024 240

2024 Event Design Meeting Design Education 240

Attendease

OCTOBER 1, 2024

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.

Event Marketing 195

Event Marketing Marketing Events Technology 195

Prestige Events Magazine

FEBRUARY 4, 2025

60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. Offering planners captivating new spaces in which to hold their events, recently licensed rooms in the historic building include South Gallery & Library and The Egyptian Room.

2024 147

2024 Fashion Contracts Venues 147

Velvet Chainsaw

APRIL 28, 2020

That lesson is easily applied to the challenges that lie ahead for associations considering alternatives and augmentation of their future live events. While live events are likely to rebound, they will likely look and feel different—and virtual events are most certainly going to play a larger role. Five Steps to Success.

Advertising 396

Advertising Events Event Design Marketing 396

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

2024 130

2024 Trade Shows Retail Corporate Events 130

Prestige Events Magazine

DECEMBER 16, 2024

Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. Over 150 delegates attended, making it a valuable and well-received event that set the tone for a year of collaboration, growth, and shared knowledge.

Venues 263

Venues 2024 Food and Beverage Hospitality 263

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 366

2022 Social Media Advertising Financial 366

Attendease

MARCH 10, 2022

When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. However, when it comes to event registration, one size does not fit all. However, when it comes to event registration, one size does not fit all.

Speakers 387

Speakers Events Marketing Education 387

Attendease

JULY 13, 2021

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .

Corporate Events 370

Corporate Events Event Management Management Tech 370

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 264

Sports Entertainment Marketing Event Marketing 264

Smart Meetings

DECEMBER 19, 2024

The ways in which health and wellness fit into the events industry continue to evolve. How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? to prioritizing the day-to-day well-being of people.

2024 130

2024 Event Design 2023 Consulting 130

Conferences that Work

FEBRUARY 10, 2025

Event planners often overlook the importance of attendee conversations. 245) Early telephone ads marketed it as a better telegraph. Just as advertisers missed the phone’s potential to connect people in real-time, many events fail to prioritize the natural value of attendee conversations. Why does this happen?

Advertising 156

Advertising Conference Technology Events 156

Eventmobi

AUGUST 9, 2022

Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals. The Event Goal. For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App. The Back Story.

Event Apps 364

Event Apps Meetings 2014 2015 364

Attendease

MARCH 10, 2022

When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. However, when it comes to event registration, one size does not fit all. However, when it comes to event registration, one size does not fit all.

Speakers 341

Speakers Events Marketing Education 341

Event Marketer

AUGUST 14, 2024

The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28. To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen.

Retail 278

Retail Social Media Marketing Events 278

Smart Meetings

DECEMBER 26, 2024

Experimentation is what drives any industry forward, and events are no different. Throughout the year, several event production experts and meeting professionals showcased, discussed and ideated about experiential events. Event Case Study: Walmart Experience at CES 2024 This was Walmarts first appearance at CES.

2024 130

2024 Tech Sustainability Technology 130

Smart Meetings

DECEMBER 28, 2023

How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We need to build that technology into our events to give them flexibility.

2024 277

2024 Event Technology Technology Social Media 277

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. And thats where mood lighting comes in handy.

Trade Shows 278

Trade Shows 2025 2024 Fashion 278

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 306

Education Marketing Entertainment Event Design 306

Event Marketer

DECEMBER 13, 2023

From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative event technology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners.

2023 312

2023 Technology Event Technology Event Marketing 312

Smart Meetings

FEBRUARY 21, 2025

Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. Hybrid Meetings Are Here to Stay The rise of hybrid events has transformed how planners approach meetings.

2025 130

2025 Meetings Sustainability Negotiating 130

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. Because, as I explained in my original post, combining Zenus facial analysis data with other attendee identification technology allows event owners to associate Zenus data with individual attendees.

Technology 380

Technology 2023 Tech Events 380

Conferences that Work

JULY 5, 2021

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail.

Meetings 334

Meetings Financial Events Technology 334

Attendease

NOVEMBER 1, 2022

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding event technology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.

Management 368

Management Speakers Event Technology Meetings 368

Smart Meetings

JUNE 4, 2024

Cvent CEO Reggie Agarwal recently stated that the event industry has reached a staggering $1.6 The intersection of these two industries presents a unique opportunity for us as event professionals to enhance our offerings and maximize return on investment (ROI) by integrating wellness into event strategies.

2024 242

2024 Events Consulting Event Planning 242

Smart Meetings

FEBRUARY 25, 2025

Thats what French car manufacturer Renault did when they partnered with European event producer Europalco at MH Atlantic Hotel in Peniche, Portugal, to display the companys cars in an engaging, immersive way for its annual Renault Group Convention 2024. Europalcos Event Tech The LED wall had two uses.

Fashion 130

Fashion Hotels Technology 2024 130

Conferences that Work

OCTOBER 4, 2021

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Unconference is not a marketing soundbite. <Sigh> Please stop doing this!

2012 397

2012 Conference Marketing Meetings 397

Smart Meetings

OCTOBER 18, 2023

Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. 78% agreeing that attendance at these events is important for their industry. They’ve termed this concept Softer Productivity.

Meetings 246

Meetings 2030 Food and Beverage 2024 246

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. More Floating Activations: The Secret Sauce for These CPG Brands?

2024 317

2024 Sustainability Education Marketing 317

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Curate an Exclusive Event.

Social Media 370

Social Media Retail Automotive 2021 370

Event Leadership Institute

DECEMBER 18, 2024

Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? Define success First things first.

Education 60

Education Social Media Sponsorships Marketing 60

EventSource

JULY 27, 2022

Vendors Featured in this Article. 15 Reviews. ( [id] => 4873 [vendor_link] => /website.aspx?id=4873

2022 296

2022 Event Design Hotels Consulting 296

EventSource

SEPTEMBER 19, 2022

Karen O’Connor Executive Chef Daniel et Daniel Catering & Events. We start with an Ontario Rack of Lamb Sous Vide with fresh farmers market rosemary & mint, an Edmond Fallot Dijon & local honey glaze and finished with Mike and Miles’s candied pecan crust. Bon Appetit! Hearty Rack of Lamb Sous Vide. Fall Flavour Salads.

2022 296

2022 Event Design Consulting Events 296

Event Marketer

JULY 9, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger.

2024 286

2024 Fashion Social Media Sustainability 286

MeetingsNet

NOVEMBER 1, 2024

A recent MeetingsNet webinar addressed the key duties of event technologists—and whether you’re the right person for the job. In her 12 years at event-technology firm Cvent, Allyson Keenan has risen from marketing intern to event planner to event-operations manager and event technologist.

Consulting 59

Consulting Technology Events Marketing 59

Planning Pod

NOVEMBER 19, 2024

In the events industry, floorplans are more than just simple diagrams – they are essential tools for event professionals of any kind. From improving team efficiency to landing new clients, these designs and documents play a crucial role in the success of any event business. Get started today!

Venues 78

Venues Events Insurance Event Management 78

Smart Meetings

NOVEMBER 15, 2023

Event professionals know what it is like to take high-stakes risks in public while struggling with our own negative voices. What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration.

2023 263

2023 Negotiating Insurance Financial 263