Attendease

JULY 13, 2021

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .

Corporate Events 370

Corporate Events Event Management Management Tech 370

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 264

Sports Entertainment Marketing Event Marketing 264

Eventmobi

AUGUST 9, 2022

Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals. The Event Goal. For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App. The Back Story.

Event Apps 363

Event Apps Meetings 2014 2015 363

Attendease

MARCH 10, 2022

When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. However, when it comes to event registration, one size does not fit all. However, when it comes to event registration, one size does not fit all.

Speakers 341

Speakers Events Marketing Education 341

EventMB

MARCH 22, 2023

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 214

Event Marketing Marketing Technology Events 214

Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

2024 246

2024 Tech Event Marketing Event Design 246

Event Marketer

AUGUST 14, 2024

The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28. To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen.

Retail 278

Retail Social Media Marketing Events 278

Event Marketer

JANUARY 27, 2025

Fifteen percent of your attendees probably dont want the event experience youre planning. That means that one in five event attendees is neurodivergent. And that also means that many best practices the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.

Events 231

Events Hospitality Event Marketing Marketing 231

Attendease

JUNE 30, 2021

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .

Corporate Events 326

Corporate Events Event Management Management Tech 326

Smart Meetings

DECEMBER 28, 2023

How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We need to build that technology into our events to give them flexibility.

2024 277

2024 Event Technology Technology Social Media 277

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

Trade Shows 278

Trade Shows Healthcare 2024 Financial 278

Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Those were the days! Your thoughts?

Financial 296

Financial Events Travel Conference 296

Conferences that Work

AUGUST 24, 2020

Whether you’re a meeting design novice or seasoned pro, you will learn really important things from this book. Intentional Event Design ( ebook or paperback ). Amidst the myriad books on creating and running events, Intentional Event Design , by Tahira Endean and published in 2017, stands out.

Meeting Design 324

Meeting Design Meetings 2009 2013 324

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Management Sponsorships Sustainability 129

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 306

Education Marketing Entertainment Event Design 306

Event Marketer

DECEMBER 13, 2023

From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative event technology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners.

2023 312

2023 Technology Event Technology Event Marketing 312

EventMB

JULY 18, 2022

Skift Take: Thorben Grosser, Vice President of Product Marketing at EventMobi, joins this episode to discuss event tech, event design and how to run a successful event tech business in Europe. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

Event Tech 209

Event Tech Tech Event Design Events 209

Attendease

APRIL 11, 2019

Hundreds of logistics decisions go into planning a successful event. Between the effort expended choosing a venue, organizing sessions and managing other major responsibilities, it can be tempting to let little details like registration page design fall off your radar. Why Your Event Website Needs a Consistent Design.

Social Media 285

Social Media Events Event Design Advertising 285

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111

Marketing 2024 Events Event Design 111

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. Because, as I explained in my original post, combining Zenus facial analysis data with other attendee identification technology allows event owners to associate Zenus data with individual attendees.

Technology 380

Technology 2023 Tech Events 380

Conferences that Work

OCTOBER 21, 2024

.” Fall 2024 Freeman Syndicated Survey of Event Organizers. Copyright Freeman 2024 Why you should read this Freeman report Read this report to discover if you’re doing what’s needed to improve your events for your attendees. Only a quarter of event organizers are constantly evolving their event designs.

2024 240

2024 Event Design Meeting Design Education 240

Conferences that Work

JULY 5, 2021

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail.

Meetings 334

Meetings Financial Events Technology 334

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Rely on moments, not branding.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Attendease

MARCH 16, 2021

5 trends that are transforming events in a pandemic world. We have now reached the one-year anniversary of the global COVID-19 pandemic: one year since the world and the events industry has turned upside down. The industry got hit with massive layoffs, budget restrictions, and event cancellations. 1- Embracing innovation.

2020 273

2020 Technology Tech Management 273

Attendease

NOVEMBER 1, 2022

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding event technology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.

Management 368

Management Speakers Event Technology Meetings 368

Smart Meetings

JUNE 4, 2024

Cvent CEO Reggie Agarwal recently stated that the event industry has reached a staggering $1.6 The intersection of these two industries presents a unique opportunity for us as event professionals to enhance our offerings and maximize return on investment (ROI) by integrating wellness into event strategies.

2024 242

2024 Events Consulting Event Planning 242

Conferences that Work

OCTOBER 4, 2021

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Unconference is not a marketing soundbite. <Sigh> Please stop doing this!

2012 397

2012 Conference Marketing Meetings 397

Prestige Events Magazine

FEBRUARY 4, 2025

60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. Offering planners captivating new spaces in which to hold their events, recently licensed rooms in the historic building include South Gallery & Library and The Egyptian Room.

2024 147

2024 Fashion Contracts Venues 147

Smart Meetings

OCTOBER 18, 2023

Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. 78% agreeing that attendance at these events is important for their industry. They’ve termed this concept Softer Productivity.

Meetings 246

Meetings 2030 Food and Beverage 2024 246

EventMB

MAY 17, 2023

Skift Take: Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas. — Anna Huddleston Read the Complete Story On Skift Meetings

Marketing 218

Marketing Events Meetings Event Design 218

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. More Floating Activations: The Secret Sauce for These CPG Brands?

2024 317

2024 Sustainability Education Marketing 317

Smart Meetings

OCTOBER 28, 2022

Meeting professionals rely heavily on the event servicing teams behind the scenes to execute on the best-laid plans for effective meetings. In addition, 20 hours of continuing education, which focuses on event servicing topics, is required over three years. What ESPC Proves.

Tourism 246

Tourism Education Hospitality Hotels 246

Event Marketer

SEPTEMBER 6, 2021

And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier at The Wharf in Washington, D.C. The dj’s playlist was available on Spotify post-event.

Social Media 277

Social Media Marketing Event Design Event Marketing 277

Smart Meetings

FEBRUARY 11, 2022

For event planners, reality-shifting exhibitions are about experiencing a space, destination or concept, as the virtual exists as a thin film does, covering, challenging and contesting reality. The evolving VR technology supports experiences that teach and connect people—a practice at the heart of event planning.

Tech 279

Tech Food and Beverage Social Media Entertainment 279

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Curate an Exclusive Event.

Social Media 370

Social Media Retail Automotive 2021 370

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 195

2022 Social Media Advertising Financial 195

Event Marketer

NOVEMBER 9, 2022

Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fosteringcreativity-and productivity-when event plans are moving targets. Here are the top takeaways from the conversations.

Event Marketing 147

Event Marketing Event Design Marketing Events 147