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Rethinking Marketing Personas for Events

PCMA Convene

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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The “Why” Is the Most Important Aspect Of Event Design

Maritz Global Events

Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. ” Understanding “why” they want to come can help you design an experience that will get them there and keep them coming back year after year. About Jeff.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Great global event programs don’t just happen; they’re designed with intention. Our latest article explores how a strong red thread unifies events across markets to create impact that resonates, no matter the location. Read more here.

Opus Agency

The Power of a Red Thread in Global Event Design

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Meetingselect appoints Jeroen de Hooge as Program Director Global Events

Event Industry News

Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director Global Events. As Events Director, Jeroen will […]

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MCI Experiences and Designing the Participant Journey

Event Industry News

Max Fellows, Director of Client Services at MCI Experiences will be presenting his lecture on ‘Designing The Participant Journey’ on Monday 8th October as part of the University of Westminster’s Event Design Open Lecture Series. This session demonstrates how design elements can contribute to greater engagement by participants.

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Tour D'States East Coast Preview: DC, NYC & Boston

Event Farm

Tomorrow we’re kicking off our Tour D’States roadshow on the east coast, hosting our first event on our home turf in Washington, DC, before we head to NYC and Boston. Interested in learning more about the speakers and panelists who will be at the Tour D’States event this week in your city? Jen Reddy, VP Marketing at IdeaPaint.

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