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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Best of 2024: Health and Wellness

Smart Meetings

How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences.

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Smart Moves in Lahaina, Tampa and More

Smart Meetings

With 20 years of hospitality and business development experience, Arrogante most recently worked for Maritz Global Events as its global event strategist. Fireplay , an event production company based in Nashville, is opening a Los Angeles office and has selected Sims to lead the branch. Becca Lloyd, CTA, CHS.

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Rethinking Marketing Personas for Events

PCMA Convene

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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The “Why” Is the Most Important Aspect Of Event Design

Maritz Global Events

Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. ” Understanding “why” they want to come can help you design an experience that will get them there and keep them coming back year after year. About Jeff.

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TeamTogs: Service driven branding & merchandise with strong origins in global events

Event Industry News

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.

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InteleTravel acquires global events agency MGME

Event Industry News

InteleTravel, an integrated travel distribution group built on the longtime mega-host travel agency, announced today it has acquired MGME (McVeigh Global Meetings & Events), a leading full-service global events agency with over 30 years of expertise in event planning, strategic meeting management, incentive travel programs and creative production, (..)