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Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]
How can planners help their attendees to feel a sense of genuine belonging through their eventdesign? Whats the business case for having consistent wellness programming in events? With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences.
With 20 years of hospitality and business development experience, Arrogante most recently worked for Maritz GlobalEvents as its globalevent strategist. Fireplay , an event production company based in Nashville, is opening a Los Angeles office and has selected Sims to lead the branch. Becca Lloyd, CTA, CHS.
Tim Simpson and Liz Smith, both from Maritz GlobalEvents, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.
Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. ” Understanding “why” they want to come can help you design an experience that will get them there and keep them coming back year after year. About Jeff.
In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.
InteleTravel, an integrated travel distribution group built on the longtime mega-host travel agency, announced today it has acquired MGME (McVeigh Global Meetings & Events), a leading full-service globalevents agency with over 30 years of expertise in event planning, strategic meeting management, incentive travel programs and creative production, (..)
Award-winning globalevents agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.
Or will a lack of choice force eventdesigners to compromise to fit into the box? Some compare the dynamic happening in event tech to the proliferation of social media apps settled into the big four: Facebook/Instagram, Twitter, Linkedin, Google/YouTube. The future of events is changed. Is Bigger Better? Conclusion.
Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director GlobalEvents. As Events Director, Jeroen will […]
This significant achievement underscores FFAIRs rapid expansion and increasing adoption across the globalevents industry. FFAIR, the award-winning exhibitor and sponsorship management platform, has capped off an outstanding financial year by achieving a milestone of 150% annual recurring revenue (ARR) growth.
The post Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka appeared first on EventMarketer. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
He started in 1978 with Hilton Hotels Corporation, rising from sales trainee to vice president of sales and marketing. Member of the Year recipients were Elite Productions International Vice President of Events and Marketing Pawntra Shadab, and Destination South Meetings + Events Manager Shannon Jones.
Max Fellows, Director of Client Services at MCI Experiences will be presenting his lecture on ‘Designing The Participant Journey’ on Monday 8th October as part of the University of Westminster’s EventDesign Open Lecture Series. This session demonstrates how design elements can contribute to greater engagement by participants.
James C Morris joined full-service event and experiential marketing agency Impact XM, where he is now VP client service, at the beginning of 2018 – bringing nearly 12 years of industry experience at Atlantic Exhibits with him. Have things bounced back as predicted and what the driving factors are if so.
The UKs leading event that brings together the worlds meetings and events community returns to Excel London on 25-26 June, offering high quality educational and networking opportunities and the chance to meet over 650 globalevent suppliers. Exhibitors […]
Tomorrow we’re kicking off our Tour D’States roadshow on the east coast, hosting our first event on our home turf in Washington, DC, before we head to NYC and Boston. Interested in learning more about the speakers and panelists who will be at the Tour D’States event this week in your city? Jen Reddy, VP Marketing at IdeaPaint.
Event and Experiential Agency to Boost Strategy, Creative and Digital Offerings Impact XM, a leading globalevent and experiential marketing agency, proudly announces the addition of Enigma Creative Solutions (ECS), an esteemed exhibition and eventdesign agency headquartered in the United Kingdom.
The inaugural International MICE Summit (IMS24) concluded on a high note in Riyadh, bringing together 1000 key industry leaders from the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector for three days of strategic panel discussions, networking, and announcements that will shape the future of the globalevents industry.
Event CEO focuses on business strategy, innovation and event technology and is a podcast for CEOs and Event Executives who are looking to maximize their event ROI. Listen to How a World Class EventDesign Company Creates the Best Experiences. Social Media Marketing Podcast. PlannersPod.
Across a reopening world, these are the latest insights and inspiration for evolving globalevents—online, in-person, and everywhere in between. As with nearly everything about event strategy and design, the playbooks for delivering events worldwide and engaging local participants have changed.
Lesson 2: Managing an Institutional Events Program Rachel Andrews, head of globalevents for Cvent, presented planners with the framework of her organization’s 30-person events division that coordinates more than 700 large, mid-sized, and small in-person and online meetings each year. Everyone has help along the way.
Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.
In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally.
Industry veteran, Nick Borelli, has joined the Allseated team bringing his passion for enhancing attendee experiences and supporting those who design them. Nick’s new role as Director of Marketing Growth will take advantage of his authority in the worlds of virtual and face to face gatherings. Nick Borelli.
Vicky Cruse (Senior Event Producer), Lucy Russell (Event Producer) and Cathryn Rigby (Accounts & HR Manager) have all joined the thriving Warrington based start-up. Vicky boasts a 10-year events background, most recently delivering globalevents in Singapore, Dubai, New York, and London.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Event Tech Live (ETL) London, the leading globalevent technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic eventmarketing.
That gap in market intelligence was the impetus behind the startup he co-founded, Zartico , which collects and analyzes geolocation and anonymized credit card spending data to uncover traveler spend and movement patterns. Small businesses benefited as well, he added, since they ordinarily can’t afford to glean visitor spend data on their own.
Impact XM, a renowned globalevent and experiential marketing agency, proudly announces the advancement of James C. Morris to Executive Vice President of Growth.
While many event companies are adapting to this ever-changing process of event spatial design, the team at Steelcase is leading the industry. Their team offers a range of architecture, furniture and technology products and services designed to help people reach their full potential. Trouble With the Curve. About Mitch.
She is also a board member of the Association of Women in Events (AWE) and the International Association of Exhibitions and Events. Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver.
GMITE has been connecting the largest selection of high-volume meeting and incentive travel buyers with global suppliers for nearly 15 years. Experiential Marketing Summit 2020. The ultimate training conference on the ultimate marketing discipline: experiential marketing. EventDesign Certificate.
Hubilo Technologies Inc, a leading globalevent technology company, has acquired fielddrive BVBA as a strategic acquisition, which unites two global leading event technology companies.
On the 7th of November, emc3 is set to host a captivating new edition of their highly regarded Reimagine event series. The London event will focus on […]
“Safety and security is one of the biggest issues we have in our business currently and people are talking about it continually,” said Ben Goedegebuure, Vice President, Global General Manager of Maritz GlobalEvents. Event security is by no means a new issue. Mitch Cooper is the Content Marketing Manager for Experient.
2 days focused on what to expect in the next 12 months in marketing technology. This invite-only event tackles the important topics facing our industry, from emerging technologies to media, press, and culture. The startup event of the year in Hawaii – bringing together investors and entrepreneurs from Asia, Hawaii and North America.
Experience design isn’t a one-size-fits-all methodology, however, here are examples of what you might consider using Maritz GlobalEvents’ 8 Phases of a Successful Event. Announcing: use video content from the previous year’s meeting to help announce/tell the story of this year’s event.
Getting buy-in from leadership to fund events is a big challenge. And yet they expect your events to get bigger and better every time (as do your participants). In this must-read blog post, we’ll explain why having a detailed event budget template is key to running successful events.
That was obviously not possible,” said Jenn Artura, head of globalevents, incentives and strategic programs for the company. The marketing team can monitor every interaction to see what is resonating. Good EventDesign Still Matters. Lesson Learned: “Good eventdesign matters,” she said.
Seasholtz, CMP, director of meetings and events, Talley Management Group Inc.; and Stacey Thorp, executive director, conferences & events, Freeman. Greg Bogue, Chief Experience Architect of Maritz GlobalEvents, as Supplier of the Year. Jennifer Gardner, creative director, Freeman, as EventDesigner of the Year.
Taylor—along with Hubtag—had made a name for himself in the esports and live eventsmarket. He made valuable connections over the years, including Experient’s live events team. I knew I wanted to expand my role in live events after learning about the 8 Phases of Experience Design,” Taylor said.
Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing. For this event, the organizers used data and design to develop personas for various participant segments. In this case, the participants were sales and marketing professionals and most had attended quite a few events throughout their career.
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