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Rethinking Marketing Personas for Events

PCMA Convene

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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Meetingselect appoints Jeroen de Hooge as Program Director Global Events

Event Industry News

Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director Global Events. As Events Director, Jeroen will […]

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The “Why” Is the Most Important Aspect Of Event Design

Maritz Global Events

Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. ” Understanding “why” they want to come can help you design an experience that will get them there and keep them coming back year after year. About Jeff.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Foresight backs growth at global event management company Live Group

Event Industry News

Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.

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How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios

Opus Agency

Across a reopening world, these are the latest insights and inspiration for evolving global events—online, in-person, and everywhere in between. As with nearly everything about event strategy and design, the playbooks for delivering events worldwide and engaging local participants have changed.

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Event Tech Live Announces Exciting Partnership with Premagic

Event Industry News

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.