SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Event Marketer
OCTOBER 16, 2024
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]
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