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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. “We choose a [U.S.] So we’ve never intended SEPHORiA to exist in one market, exclusively.

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When Is the Right Time to Host Your Event Live?

SmartMeetings

A great resource to refer to is the Meeting and Event Design Accepted Practices Guide created by the APEX COVID-19 Business Recovery Task Force. The guide includes “Trust Points” for you to keep in mind when deciding whether to host your event live or not. The post When Is the Right Time to Host Your Event Live?

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Session Preview: Everything You’ll Learn at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

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PCMA Foundation honours business events leaders at Visionary Awards

Event Industry News

Seasholtz, CMP, director of meetings and events, Talley Management Group Inc.; and Stacey Thorp, executive director, conferences & events, Freeman. Greg Bogue, Chief Experience Architect of Maritz Global Events, as Supplier of the Year. Jennifer Gardner, creative director, Freeman, as Event Designer of the Year.

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3 Lessons on Pivoting to COVID-Era Virtual Meetings

SmartMeetings

That was obviously not possible,” said Jenn Artura, head of global events, incentives and strategic programs for the company. The team is still working on the sponsorship model. Good Event Design Still Matters. Lesson Learned: “Good event design matters,” she said. Fifteen had signed up by press time.

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Eventscase Brings EMA and AEVEA to ‘Event Tech Live’ in London

Eventscase Blog

This trip not only gave them an opportunity to explore the latest innovations in event technology but also allowed them to establish valuable connections with other professionals in the field.

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Event Planner Challenges and Opportunities of the Next Decade

Maritz Global Events

Brexit may sound specific to the UK only, but it’s much more global. The cost of hiring cross-border staff and securing booths and sponsorships will increase with Brexit. Worth a GBP of 42.3 billion , logistical resources become challenging.