EventMB

MARCH 22, 2023

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 214

Event Marketing Marketing Technology Events 214

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.

Trade Shows 275

Trade Shows Healthcare 2024 Financial 275

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 304

Education Marketing Entertainment Event Design 304

Conferences that Work

AUGUST 24, 2020

Whether you’re a meeting design novice or seasoned pro, you will learn really important things from this book. Intentional Event Design ( ebook or paperback ). Amidst the myriad books on creating and running events, Intentional Event Design , by Tahira Endean and published in 2017, stands out.

Meeting Design 324

Meeting Design Meetings 2009 2013 324

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 263

Sports Entertainment Marketing Event Marketing 263

Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

2023 310

2023 Technology Event Technology Event Marketing 310

Attendease

NOVEMBER 18, 2021

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

2022 366

2022 Social Media Advertising Financial 366

Conferences that Work

OCTOBER 21, 2024

Only a quarter of event organizers are constantly evolving their event designs. “Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.”

2024 240

2024 Event Design Meeting Design Education 240

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111

Marketing 2024 Events Event Design 111

Event Marketer

AUGUST 14, 2024

To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen. I think it pulls together a lot of the ways the modern marketer thinks about their consumer: it’s digital, it’s in person, it’s community-building, it’s exploring.

Retail 276

Retail Social Media Marketing Events 276

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

Speakers 387

Speakers Events Marketing Education 387

Eventmobi

AUGUST 9, 2022

Reinforce The Value of The Event App Through Event Design. Marketing your event app in the right places is just the first step. It’s also critical to make sure that you integrate it into the event experience in such a way that attendees have to download and use it, or risk missing out.

Event Apps 363

Event Apps Meetings 2014 2015 363

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Serrano and Nisenbaum suggest marketers focus on “delicacy” and the feeling attendees will be left with that your brand gave to them. .” Rely on moments, not branding. Emphasis on the “quiet” part, of course.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Attendease

NOVEMBER 1, 2022

With that, finding event technology that caters to a varied portfolio of events can be a challenge. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.

Management 368

Management Speakers Event Technology Meetings 368

EventMB

JULY 18, 2022

Skift Take: Thorben Grosser, Vice President of Product Marketing at EventMobi, joins this episode to discuss event tech, event design and how to run a successful event tech business in Europe. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

Event Tech 209

Event Tech Tech Event Design Events 209

Event Marketer

SEPTEMBER 6, 2021

“Especially in light of social media, where fans feel like they have access 24/7 to the brands and the talent that they love, giving them an opportunity to have an experience that has exclusivity attached to it as well is really important,” says Samantha Bloom, svp-brand marketing and cable brand marketing at NBCUniversal.

Social Media 275

Social Media Marketing Event Design Event Marketing 275

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. She also offered insights from her post-tennis career as an entrepreneur. “We’ve

2024 315

2024 Sustainability Education Marketing 315

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

Speakers 341

Speakers Events Marketing Education 341

Conferences that Work

OCTOBER 4, 2021

Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. ” Unconferences are participant-driven, which involves building the program in real time during the event. We’re not selling cereal here. Then they attend and are underwhelmed.

2012 397

2012 Conference Marketing Meetings 397

Event Industry News

APRIL 26, 2024

Insert Productions are delighted to announce the appointment of Matt Rakowski as Marketing Manager. Managing Director Danny Pearce discussed the appointment: “We’re excited to welcome Matt to Insert so he can help give our projects the exposure they deserve.

Management 103

Management Marketing Technology Event Design 103

Smart Meetings

DECEMBER 28, 2023

“It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. We need to build that technology into our events to give them flexibility. It’s a new language of how you talk to technology that has to be embedded in event design ,” she said.

2024 277

2024 Event Technology Technology Social Media 277

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

Social Media 370

Social Media Retail Automotive 2021 370

Event Marketer

JANUARY 27, 2025

WHY IT MATTERS NOW Millennials and Gen Zers are bringing a new level of advocacy and self-awareness for what event audiences need and want from a live experience. For many event marketers, these changing demands require a fresh understanding of what truly inclusive events look like.

Events 232

Events Hospitality Event Marketing Marketing 232

Smart Meetings

MAY 16, 2022

Fireplay , an event production company based in Nashville, is opening a Los Angeles office and has selected Sims to lead the branch. Sims has spent over 20 years in the events industry, most recently the owner and event designer for Carrie Sims Events Design, a company she started in 2019. Rich Ainsworth.

Food and Beverage 235

Food and Beverage Hospitality Tourism 2004 235

Attendease

JULY 13, 2021

It can be tough to find suitable event management software that can seamlessly meet the vastly different objectives of your individual events, be they regional meetings, product launches, lunch and learns, or town halls – to name just a few. . In other words, you need to think from a design-first perspective. .

Corporate Events 370

Corporate Events Event Management Management Tech 370

EventSource

SEPTEMBER 19, 2022

Karen O’Connor Executive Chef Daniel et Daniel Catering & Events. We start with an Ontario Rack of Lamb Sous Vide with fresh farmers market rosemary & mint, an Edmond Fallot Dijon & local honey glaze and finished with Mike and Miles’s candied pecan crust. en Ville Event Desig. en Ville Event Desig.

2022 296

2022 Event Design Consulting Events 296

EventSource

JULY 27, 2022

en Ville Event Desig. en Ville Event Desig. en Ville Event Desig. en Ville Event Desig. en Ville Event Desig. Eatertainment Specia. 28 Reviews. ( [id] => 4458 [vendor_link] => /website.aspx?id=4458

2022 296

2022 Event Design Hotels Consulting 296

Event Industry News

MAY 24, 2024

Aloft Birmingham Eastside and The Eastside Rooms are celebrating the announcement that their Marketing Manager, Tanita Gill, has been awarded the Marriott Global ELITE Property Marketing Leader of the Year.

Marketing 105

Marketing Management Event Design Event Marketing 105

Attendease

APRIL 11, 2019

But generally speaking, “Visual identity is all the things that the consumer can see about the company,” according to marketing analyst Prince Kapoor. Next, think through the impression you want to give guests when they interact with your event’s design elements. Event Design Mistakes to Avoid. Your typography.

Social Media 285

Social Media Events Event Design Advertising 285

Event Marketer

JULY 9, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger.

2024 284

2024 Fashion Social Media Sustainability 284

Smart Meetings

NOVEMBER 15, 2023

What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration. Project SPARK gives business event stakeholders access to connect, learn and co-create how and where AI fits into the meeting space.

2023 263

2023 Negotiating Insurance Financial 263

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

2024 130

2024 Trade Shows Retail Corporate Events 130

Smart Meetings

SEPTEMBER 22, 2023

Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Spatial Design for the Subconscious Mind Cookie-cutter conference designs can be mundane and predictable to an attendee.

Food and Beverage 246

Food and Beverage Entertainment Sustainability Hotels 246

EventSource

SEPTEMBER 24, 2020

Our experience is that customers wanted to experience fresh, market, ethnic cuisine at affordable prices.” ” – Ma-Ro Catering Daniel et Daniel Catering & Events ( 1 ) EventSource.ca ” – APEX Kosher Catering en Ville Event Design and Catering ( 28 ) EventSource.ca

Fashion 348

Fashion Social Media 2020 Event Design 348

Smart Meetings

MARCH 18, 2024

Danielle Phippen Danielle Phippen Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing. In this role, she developed a passion for event design, art direction and marketing. In 2009, she opened Workshop, a Colorado DMC.

2009 246

2009 Advertising 2015 Hospitality 246

Attendease

JUNE 30, 2021

It can be tough to find suitable event management software that can seamlessly meet the vastly different objectives of your individual events, be they regional meetings, product launches, lunch and learns, or town halls – to name just a few. . In other words, you need to think from a design-first perspective. .

Corporate Events 326

Corporate Events Event Management Management Tech 326

EventMB

JUNE 3, 2022

It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic. The post Podcast: The Importance of Reconnecting appeared first on Skift Meetings.

Trade Shows 172

Trade Shows Tourism Hospitality Consulting 172