Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

2024 130

2024 Trade Shows Retail Corporate Events 130

Attendease

OCTOBER 1, 2024

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.

Event Marketing 195

Event Marketing Marketing Events Technology 195

Prestige Events Magazine

DECEMBER 16, 2024

Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. From sales and marketing to food and beverage management, we’ve welcomed over 250 delegates from both member and non-member venues over the past 12 months.

Venues 263

Venues 2024 Food and Beverage Hospitality 263

Smart Meetings

DECEMBER 19, 2024

How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences.

2024 130

2024 Event Design 2023 Consulting 130

Velvet Chainsaw

APRIL 28, 2020

While live events are likely to rebound, they will likely look and feel different—and virtual events are most certainly going to play a larger role. Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. Strategy—and Transparency—First. Five Steps to Success.

Advertising 396

Advertising Events Event Design Marketing 396

Smart Meetings

DECEMBER 26, 2024

Lessons from an Over-the-Top Brand Experience Summit in Vegas The power of live events was on full display at the first-ever invitation-only Brand Experience Summit during IMEX 2024 in Las Vegas. She spoke with several event designers about the how and why behind event festivalization, as well as how to make the investment worth it.

2024 130

2024 Tech Sustainability Technology 130

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 306

Education Marketing Entertainment Event Design 306

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 264

Sports Entertainment Marketing Event Marketing 264

Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

2023 312

2023 Technology Event Technology Event Marketing 312

Smart Meetings

FEBRUARY 21, 2025

Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. Hybrid Meetings Are Here to Stay The rise of hybrid events has transformed how planners approach meetings.

2025 130

2025 Meetings Sustainability Negotiating 130

Attendease

NOVEMBER 18, 2021

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

AUGUST 14, 2024

To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen. I think it pulls together a lot of the ways the modern marketer thinks about their consumer: it’s digital, it’s in person, it’s community-building, it’s exploring.

Retail 278

Retail Social Media Marketing Events 278

Eventmobi

AUGUST 9, 2022

Reinforce The Value of The Event App Through Event Design. Marketing your event app in the right places is just the first step. It’s also critical to make sure that you integrate it into the event experience in such a way that attendees have to download and use it, or risk missing out.

Event Apps 364

Event Apps Meetings 2014 2015 364

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

Speakers 387

Speakers Events Marketing Education 387

Attendease

NOVEMBER 1, 2022

With that, finding event technology that caters to a varied portfolio of events can be a challenge. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.

Management 368

Management Speakers Event Technology Meetings 368

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. She also offered insights from her post-tennis career as an entrepreneur. “We’ve

2024 317

2024 Sustainability Education Marketing 317

Smart Meetings

FEBRUARY 25, 2025

Technology and robotics may be linked to futuristic ideas, but an events design layout is not to be underestimated; its the foundation of an immersive experience. Europalcos central stage design played an integral part in how attendees experienced the event.

Fashion 130

Fashion Hotels Technology 2024 130

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

Speakers 341

Speakers Events Marketing Education 341

Conferences that Work

OCTOBER 4, 2021

Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. ” Unconferences are participant-driven, which involves building the program in real time during the event. We’re not selling cereal here. Then they attend and are underwhelmed.

2012 397

2012 Conference Marketing Meetings 397

Smart Meetings

DECEMBER 28, 2023

“It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. We need to build that technology into our events to give them flexibility. It’s a new language of how you talk to technology that has to be embedded in event design ,” she said.

2024 277

2024 Event Technology Technology Social Media 277

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

Social Media 370

Social Media Retail Automotive 2021 370

EventSource

SEPTEMBER 19, 2022

Karen O’Connor Executive Chef Daniel et Daniel Catering & Events. We start with an Ontario Rack of Lamb Sous Vide with fresh farmers market rosemary & mint, an Edmond Fallot Dijon & local honey glaze and finished with Mike and Miles’s candied pecan crust. en Ville Event Desig. en Ville Event Desig.

2022 296

2022 Event Design Consulting Events 296

EventSource

JULY 27, 2022

en Ville Event Desig. en Ville Event Desig. en Ville Event Desig. en Ville Event Desig. en Ville Event Desig. Eatertainment Specia. 28 Reviews. ( [id] => 4458 [vendor_link] => /website.aspx?id=4458

2022 296

2022 Event Design Hotels Consulting 296

Conferences that Work

FEBRUARY 10, 2025

245) Early telephone ads marketed it as a better telegraph. The advertisers pitched the telephone as if it were a more convenient telegraph. None of them suggested having a conversation. “ Kevin Kelly , “ What Technology Wants ” (p. They focused on the value of sending messages rather than fostering conversation.

Advertising 156

Advertising Conference Technology Events 156

Event Marketer

JULY 9, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger.

2024 286

2024 Fashion Social Media Sustainability 286

Smart Meetings

SEPTEMBER 19, 2023

“We want to help move the industry forward and help meeting professionals explain the relevance of meetings to their CEOs now that everyone is meeting again,” said Julius Robinson, chief sales and marketing officer for the U.S. and Canada with Marriott International.

Event Design 246

Event Design Sustainability Meetings Conference 246

Smart Meetings

NOVEMBER 15, 2023

What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration. Project SPARK gives business event stakeholders access to connect, learn and co-create how and where AI fits into the meeting space.

2023 263

2023 Negotiating Insurance Financial 263

Smart Meetings

SEPTEMBER 22, 2023

Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Spatial Design for the Subconscious Mind Cookie-cutter conference designs can be mundane and predictable to an attendee.

Food and Beverage 246

Food and Beverage Entertainment Sustainability Hotels 246

Smart Meetings

MARCH 6, 2024

Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. He has planned meetings, events and incentives for media, live entertainment, agency, association and corporate organizations.

Meetings 264

Meetings Sustainability 2024 Consulting 264

Conferences that Work

FEBRUARY 1, 2021

The problem is that too many game designers are using long-outmoded models of what it means to be “educational” — Can educational be fun? Amy Bruckman.

2011 374

2011 Education 2015 Consulting 374

Smart Meetings

DECEMBER 19, 2023

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.

Trade Shows 246

Trade Shows 2024 Sustainability 2023 246

Event Marketer

APRIL 17, 2023

Our curated list of not-so-tourist attractions for the inquisitive event marketer Looking to make the most of your bleisure time? Our “Experiential In” series brings you the scoop on popular event destinations and the unexpected sites of interest and inspiration that make them tick.

Hotels 245

Hotels 2018 Marketing Event Marketing 245

Smart Meetings

MARCH 18, 2024

Danielle Phippen Danielle Phippen Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing. In this role, she developed a passion for event design, art direction and marketing. In 2009, she opened Workshop, a Colorado DMC.

2009 246

2009 Advertising 2015 Hospitality 246

Conferences that Work

JULY 5, 2021

Exhibitors hope to gain new customers, maintain or strengthen existing business relationships, increase brand awareness, and promote their offerings to a wider audience, thus obtaining greater market share. The adoption of participant-driven and participation-rich meeting formats improves event ROI.

Meetings 334

Meetings Financial Events Technology 334

Smart Meetings

SEPTEMBER 19, 2023

Back in December, Viva Magenta made sense to us, especially considering unabashed vibrancy in our fully-booked calendars, the growing size and number of events , and the excitement around more engaging, immersive events. Setting the Stage Not every solution is an LED, although it’s a high-powered tool for color psychology.

Fashion 246

Fashion Social Media 2024 2023 246

Event Marketer

JULY 19, 2021

Each location will offer some designs that are exclusive to that city. They’ve come to expect that from the marketing.”. Brooklyn-based Funny Face Bakery created a total of 29 cookie designs for the pop-up. “Our This franchise is always veiled in a little bit of secrecy,” she says. It’s fun for us and for fans.

2021 357

2021 2020 Marketing Event Marketing 357

Event Leadership Institute

DECEMBER 18, 2024

Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? What would encourage them to attend?

Education 60

Education Social Media Sponsorships Marketing 60