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Which meeting design books should I buy?

Conferences that Work

Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Intentional Event Design ( ebook or paperback ).

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Make the meeting bigger!

Conferences that Work

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. For too long, we’ve equated a meeting’s “success” with its size. What to do?

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Share information; don’t hoard it

Conferences that Work

But I’m a consultant who has long subscribed to Jerry Weinberg’s Seventh Law of Marketing : “Give away your best ideas” and Credit Rule : “You’ll never accomplish anything if you care who gets the credit”, from his invaluable book The Secrets of Consulting. Share information; don’t hoard it.

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Freeman’s Trends Report Q4 2024 is a must-read

Conferences that Work

Only a quarter of event organizers are constantly evolving their event designs. “Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.”

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Podcast: The Importance of Reconnecting

EventMB

It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic.

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Working with suppliers and practitioners at meetings

Conferences that Work

First, you need to understand before the meeting what your practitioners and suppliers want, need, and expect. As a meeting designer, if a meeting is going to include both practitioners and suppliers I always ask my clients about the relationship between these groups and their wants and needs.

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5 Trends That Are Changing Meeting Design

PCMA Convene

Her research, along with input from additional thought leaders, was synthesized into five trends and applied to business events. These five trends are consumer and market forces that are here to stay,” Fairweather said. “We More Meeting Trends. What the ‘Sense of Place’ Travel Trend Means for Event Design.