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The future of experiential marketing is here! In-person events are back in high demand, offering meaningful human connections. The world of experiential marketing is evolving faster than ever. EventDesign Innovations From bold, unconventional dcor to nature-inspired staging, events are becoming more immersive and multi-sensory.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.
In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level.
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. Live events such as festivals, sporting events, trade shows and concerts have a significant […]
The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries.
Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. Sustainability Is Non-Negotiable More planners are prioritizing eco-conscious venues and destinations.
Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. Clear sustainable messaging and practices.
Lessons from an Over-the-Top Brand Experience Summit in Vegas The power of live events was on full display at the first-ever invitation-only Brand Experience Summit during IMEX 2024 in Las Vegas. She spoke with several eventdesigners about the how and why behind event festivalization, as well as how to make the investment worth it.
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Event organizers can decide which of the United Nations’ 17 Sustainable Development Goals Decide which of those 17 goals are most within their reach to accomplish and aligned with the mission of their organizations. You are a business eventdesigner. Courtesy UN). Now is the time to raise the bar.” — Don Neal.
As environmental responsibility takes centre stage in the events industry, BMA House remains a top-tier, sustainable venue in London, blending historical charm with forward-thinking environmental practices.
Last week, Event Industry News (EIN) officially launched the 2025 edition of its SustainableEvent Guide at the annual Sustainable Breakfast Briefing, hosted at the iconic BMA House.
MJs Event Services (MJ’s), a leading provider of sustainable flooring solutions to the events industry, has announced its commitment to transitioning all clients to Rewind, the most sustainableevent carpet on the market, by the end of Q2 2025.
As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.
Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. Below are practical and affordable tips to embed wellness into your events genuinely, steering clear of “ wellness washing.”
LIVE (Live music Industry Venues & Entertainment) has unveiled a new sustainability initiative. Led by its expert working group, LIVE Green, it will provide artists with the tools and information to include sustainability clauses in their booking contracts.
Sustainability has become a core responsibility in event and live marketing. Customers, partners, and employees increasingly demand that events be planned responsibly and sustainably. This is a challenge that event departments must address. The connection between events […]
The Events Industry Council announced today that the 2024 FICP Annual Conference, hosted by the Financial & Insurance Conference Professionals (FICP) in Denver from November 10-13, achieved silver level certification to the EIC SustainableEvent Standards.
Event Industry News | Event Tech Live | EventSustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]
Ten local authorities trial Green Events Code of Practice (GECoP) to introduce new minimum environmental standards Findings from 60 music, sports and community events demonstrate overwhelming support for nationally aligned standards A landmark pilot project has demonstrated that local authority-led assessments can drive widespread sustainability in (..)
The Devon Screen Company is changing the way we think about sustainable display solutions with its innovative product, the Displayory. This modular, eco-friendly system combines sophisticated design, practical function, and a touch of natural beauty to enhance any setting.
Lime Venue Portfolio is delighted to announce that Jo Austin, currently serving as Sales Director, has taken on an additional leadership role as the new Conference & EventsSustainability Lead for Compass Group UK&I.
Demonstrating its commitment to leading the industry on climate action and providing sustainable travel experiences for guests, The Belfry Hotel & Resort, in West Midlands, has officially achieved EarthCheck Benchmark Bronze status.
The latest ICE Annual Benchmarking Research Report, produced in collaboration with Cvent, has revealed concerning trends amongst corporate event professionals regarding the adoption of sustainableevent practices. The report, based on survey responses from event planners in the UK, Germany, and the […]
Sustainability Simplified have launched a new free guide with a 10 step framework to becoming a leader in SustainableEvents. Written for event agencies, brands, in-house teams and event service businesses, it aims to invigorate action and “unstick” companies wanting to demonstrate their commitment to the climate.
Sustainability is now top of the agenda when planning events and experiences. In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level. BMA House – sustainable from every perspective.
Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. Louisa Watson commented “I’m completely overwhelmed. I’d like to thank Greengage for […]
Transform a ballroom into breakout spaces and allow people to mill about freely and challenge expectations of what a large event can look like. Green Gatherings Sustainability is at the front of both planners’ and attendees’ minds, as Green Gatherings takes center stage. Sustainability isn’t only about reducing emissions.
We’re proud to provide an event venue finder service that provides reassurance to our clients that their event suppliers are powered by good. I’ve spent […]
Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located trade shows, Event Tech Live and EventSustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]
At Resource Design SA we design, develop and provide innovative sustainable solutions that offer the exhibitions industry eco-friendly financially viable alternatives. We are introducing this unique product to the UK market to meet the growing demand for more sustainable products. SUSTAINABILITY 60-90% IMPROVEMENT.
Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. She also offered insights from her post-tennis career as an entrepreneur. “We’ve
In an era where sustainability is at the forefront of corporate and event planning, RPET wristbands and lanyards have emerged as eco-friendly alternatives to traditional materials. At Wristbands24.co.uk,
The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. meetsmart pic.twitter.com/xY7qsyppLz. —
Carbon neutral event venue ExCeL London, part of ADNEC Group, has today published its Sustainability Strategy that aims to shape the future of events into one that is net zero, resource efficient and equitable for all its stakeholders.
Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Spatial Design for the Subconscious Mind Cookie-cutter conference designs can be mundane and predictable to an attendee.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. If that weren’t enough, each shack is made from 23,000 recycled plastic bottles , making the structures 100-percent sustainable.
The National Arenas Association (NAA) has today published its Green Guide, developed in collaboration with live eventsustainability experts, A Greener Future (AGF).
AGF (A Greener Future) reveals 34 events, venues and innovators from 14 countries as finalists in theInternational AGF Awards 2025, sponsored by Skydiamond. The ceremony […]
Open to all ESSA members, the sustainability module is designed to celebrate organisations that demonstrate exceptional commitment to sustainability with tier […] Solutions2 has achieved one of the top tiers of ESSA accreditation on its first attempt.
For this reason, I think it’s critical to design your 2021 virtual conference to attract attendees who will help improve your association’s long-term sustainability. Take Risks with Experience Design. Anecdotally, I believe that in 2020, most conferences traded improved reach for a lower tier of participants.
Our team planned a big corporate conference at a beautiful event venue a few years ago. The event’s production was flawless, the energy on the floor was electric, and attendees were delighted. As the crowds began to disperse, we started our victory lap around the venue. We were met with a dismaying scene – lots […]
We’re mindful of both protecting and leveraging the show’s strong business legacy while making sure we offer the market an event experience that’s fit for the times we’re all working in,” Bauer continued. Ruud Janssen and Roel Frissen, founders of the EventDesign Collective , will examine future-focused thinking.
You might think that, in 2022, shouting about your sustainability credentials as loud as you possibly can is a no-brainer. Power consumption is a huge factor in measuring the sustainability of any event. Is your event powered by generators? Sustainability doesn’t happen overnight, it’s a process.
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