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The future of experiential marketing is here! In-person events are back in high demand, offering meaningful human connections. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions. The world of experiential marketing is evolving faster than ever. Download now!
And you’ll only need a quick glance at the 11th annual Experience Design & Technology Awards (EDTAs) to see that the tools and tactics leveraged in the winning campaigns delivered on all of the above. Congratulations to all of the winners. We see you—and we want more.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We need to build that technology into our events to give them flexibility.
The executives at the company attended the event with the idea to show CES attendees what the company has accomplished in the technology world. Tapping long-time partner Leo Events, the two created an outdoor activation for the books. Why Bellevue? Its tech-centric, Smart City status for one; read on for the rest.
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
The use of robotic systems to move the cars accurately and synchronized with the LED panel effects helped create a modern and innovative atmosphere, giving the audience a sense of high technology in action. Europalcos central stage design played an integral part in how attendees experienced the event.
The Association of Event Venues (AEV) has renewed its technology partnership with Momentus Technologies for 2025. Momentus Technologies first formally partnered with AEV in 2023 but has been a long-standing supporter of the AEV having sponsored the annual conference and icebreaker in previous years.
Those who delay in embracing this technology will be left behind. Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Miguel Neves Read the Complete Story On Skift Meetings
A 1909 AT&T advertisement that promotes the telephone as broadcast & messaging technology. “ Kevin Kelly , “ What Technology Wants ” (p. 245) Early telephone ads marketed it as a better telegraph. For a clue, read this AT&T advertisement promoting telephones in the 1900’s!
Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. Hybrid Meetings Are Here to Stay The rise of hybrid events has transformed how planners approach meetings.
Powering Unforgettable Event Experiences At Fenix EventTechnology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. Why Choose Fenix?Full-Service Full-Service AV & Production Audio, lighting, video, staging, and more all tailored […]
Welcome to this month’s eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.
Because, as I explained in my original post, combining Zenus facial analysis data with other attendee identification technology allows event owners to associate Zenus data with individual attendees. This is true of hotels, convention centers, event organizers, technology companies, etc. Are you using the service alone?
The finalists for the highly anticipated EventTechnology Awards 2024 (ETA) have been officially announced, celebrating the companies, products, and individuals pushing the boundaries of innovation in the eventtechnology industry.
Finding the best event management software for your objectives. This next transition comes with even more obstacles that can be overcome with the help of the right tools and technology. The problem is that the market is inundated with event tech solutions, leaving you overwhelmed by the sheer amount of options available.
Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.
Jonas EventTechnology (JET), a leading provider of event registration services and technology, is proud to announce the appointment of Sarah Cox as its new Managing Director. With eight years in senior roles at Noble Events […]
Chair: Matt Wilson Iventis Matt is a commercial strategist with over 24 years of experience across eventtechnology, international events, and publishing.
Finding the best event management software for your objectives. This next transition comes with even more obstacles that can be overcome with the help of the right tools and technology. The problem is that the market is inundated with event tech solutions, leaving you overwhelmed by the sheer amount of options available.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
The crux of merging VR media and technology with the event and hospitality industries is in their shared inclination and motivation to effect experiences. Smart Meetings talked to Scott Schoeneberger, managing partner at Bluewater Technologies Group Inc., Planners Step into Another Space.
Exhibitors hope to gain new customers, maintain or strengthen existing business relationships, increase brand awareness, and promote their offerings to a wider audience, thus obtaining greater market share. Event platforms for connection. Pre-pandemic online platforms were designed to provide broadcast-style meeting formats.
Technology solutions like wellness apps or gamification elements can help attendees stay aware of their wellness at a meeting. Selling Belonging Despite the success of virtual events through the pandemic, people recognize that the quality of connection they make face-to-face with others is unmatched. billion in 2024.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
A recent MeetingsNet webinar addressed the key duties of event technologists—and whether you’re the right person for the job. In her 12 years at event-technology firm Cvent, Allyson Keenan has risen from marketing intern to event planner to event-operations manager and event technologist.
Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated social media content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.
What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration. AI technology is not going away,” said Tauvaa.
Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.
The event and live marketing industry is continuously balancing between rapid technological advancements and a growing demand for true live experiences. Technology meets authenticity, with personal interaction taking center stage like never before.
“The new ESPC certification for the often-overlooked profession of event servicing is historic on many levels,” said Paola Bowman, CMP, CMM, who serves as president of ESPA and director of client services and events at Arlington Convention and Visitors Bureau in Texas. What ESPC Proves.
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end eventtechnology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. And almost a third were new since 2021. “It
To her, being an event professional is much in the same vein. You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. By junior college, she began studying graphic design.
For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Designate team leads for registration, catering, production, etc., Pssst, eventmarketing software can help with this.)
However, producing successful healthcare events takes thoughtful planning and preparation. You must consider your target audience carefully, create compelling messaging, leverage the right technologies, and design memorable attendee experiences. Once logistics are set, start promoting your event.
1—It’s always a people problem I was a technology nerd when I got that first gig. Eventually, I realized I was more interested in working with people than technology. I’m so grateful to the hundreds of clients I’ve served over the last 40+ years. Here are five reasons why I’m grateful for my clients.
The event, organized by Desafio Global, featured a 360-degree environment that combined round screens and immersive audio. The post Design Inspiration: 10 A/V Ideas for Your Next Event or Experience appeared first on EventMarketer. One outlet called it “human pixels.”
Smart Meetings spoke with one of our 2022 Meeting Professionals of the Year , event psychology advisor Victoria Matey , to learn more about the role that behavioral health plays in the lives of busy meeting professionals and their attendees. For one, how do you take breaks? Do you stay at your desk and look at social media?
For example, how can I: Unify my business’s unique branding and marketing needs? Evaluate event production company abilities for a game-changing event I’m planning? These were volunteer-run, meeting experiments that explored a wide range of meeting and session formats and technologies.
Bubble Agency, a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.
Skift Take: New research from Swoogo reveals that organizations have yet to fully integrate eventtechnologies, hampering their ability to prove ROI for their meetings and events. Colette Edenborough Read the Complete Story On Skift Meetings
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