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2025 Experiential Marketing Trends You Need to Know

IMG

The future of experiential marketing is here! In-person events are back in high demand, offering meaningful human connections. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions. The world of experiential marketing is evolving faster than ever. Download now!

2025 195
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Full Coverage: The 2023 Experience Design & Technology Awards

Event Marketer

And you’ll only need a quick glance at the 11th annual Experience Design & Technology Awards (EDTAs) to see that the tools and tactics leveraged in the winning campaigns delivered on all of the above. Congratulations to all of the winners. We see you—and we want more.

2023 313
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Top Event Technology Trends for 2024

Smart Meetings

How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We need to build that technology into our events to give them flexibility.

2024 277
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Best of 2024: Experiential

Smart Meetings

The executives at the company attended the event with the idea to show CES attendees what the company has accomplished in the technology world. Tapping long-time partner Leo Events, the two created an outdoor activation for the books. Why Bellevue? Its tech-centric, Smart City status for one; read on for the rest.

2024 130
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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.

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Case Study: Renault Uses Robotics to Engage Audience

Smart Meetings

The use of robotic systems to move the cars accurately and synchronized with the LED panel effects helped create a modern and innovative atmosphere, giving the audience a sense of high technology in action. Europalcos central stage design played an integral part in how attendees experienced the event.

Fashion 130
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AEV renews technology partnership with Momentus Technologies

Event Industry News

The Association of Event Venues (AEV) has renewed its technology partnership with Momentus Technologies for 2025. Momentus Technologies first formally partnered with AEV in 2023 but has been a long-standing supporter of the AEV having sponsored the annual conference and icebreaker in previous years.