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How Medical Meetings Can Help A Broken U.S. Healthcare System

PCMA Convene

Johnston has some ideas for how to address that, beginning with the way in which phycisians are trained and receive continuing medical attention. This time on the podcast we meet Clay Johnston, dean of the Dell Medical School at the University of Texas at Austin. I’m your host, Ashley Milne-Tyte.

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How the Sunshine Act Affected Medical Meetings

PCMA Convene

Seven years after the Sunshine Act first lit up the health-care industry, the legislation is having a widespread impact on medical meetings. The number of dinners and in-person meetings may be shrinking, but the need for learning opportunities isn’t. It’s changed the paradigm.

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What Physicians Will Want out of Your Medical Meeting

PCMA Convene

But the most glaring gap in creating an effective health-care system, he said, relates to human-centered design thinking, i.e., asking what makes sense from the patient’s perspective. So Dell Medical School is changing the way medicine is practiced by changing the way medical students are trained.

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Embracing the Digital Opportunity

PCMA Convene

In March, despite the fact that the Professional Dairy Producers of Wisconsin (PDPW) had never before offered an online education component to their annual meeting, the association converted a face-to-face meeting to a virtual one in just seven days. Less Panic, More Design Strategy.

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5 Trends We’ll Be Watching in 2018

PCMA Convene

At Convene , we’ve made it a year-end tradition to ask ourselves this question: What’s the one meeting trend we’ll be keeping an eye on next year? . As I worked on our January cover story on medical meetings, I took a deep dive into how AI is expected to disrupt health care over the coming years.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category.

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What Do You Like Best About Your Job?

PCMA Convene

What makes one meeting professional happy may not be another’s cup of tea. Which is pretty good news: There are a different ways to find fulfillment in the business-events industry. . Bringing my vision for an event to completion. Building relationships with sponsors to help them meet their objectives.