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Good meeting design is cheaper than special effects

Conferences that Work

Far too much money is spent on meeting glitz at the expense of good meeting design. There’s often a budget for a dramatic big-name speaker or two. If you ask about a budget for event design, stakeholders think you’re talking about decor and drama. Good writing is cheaper than special effects.

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Competent logistics are the new meeting minimum

Conferences that Work

Unfortunately, you wouldn’t know this from looking at meeting planning textbooks. Because they make assumptions that what has to happen is what happened at just about every meeting their authors ever attended. They assume that meetings will consist of sessions with speakers on a stage.

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Lessons from Anguilla: What meeting designers can learn from religious services

Conferences that Work

And yes, I admit it, during the second day of my vacation while enjoying the harmonies I hear, I’m jolted to think about religious meeting design…. Religious services are thought to be around 300,000 years old — by far the oldest form of organized meeting that humans have created.

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Make the meeting bigger!

Conferences that Work

The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. So don’t try to make the meeting bigger.

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Q&A with Adrian Segar on Crowdsourcing

Conferences that Work

This (slightly edited) interview by JT Long appeared in the March 2019 issue of Smart Meetings Magazine. I invented the format by accident 26 years ago when there were no expert speakers to invite for a conference on administrative computing issues in small schools. What led to writing the book, Conferences that Work ?

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Don’t keep me a secret!

Conferences that Work

” “Substance, not celebrity… celebrity speakers will not boost registrations. ” “Attendees have a clear desire for immersive experiences, customization, and event-enhancing technology. ” —Excerpts from the Winter 2024 Freeman Syndicated Survey of Event Attendees. © Freeman 2024.

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Why switching to active learning is hard — and worth it

Conferences that Work

Let’s look at these three conclusions in the context of meeting design. Most meeting presenters still lecture. And most meeting session presenters resort to lecturing as their dominant session modality. .” Superstar lecturers and motivational speakers.

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