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Small is the new big—for meetings!

Conferences that Work

10 years ago, I pointed out that most meetings are small meetings. It seems the meeting industry is finally catching on to this reality and its benefits. Smaller meetings, known by industry experts as micro events, continue strong growth. These are smaller (< 100 attendees) meetings, often held offsite.

Meetings 218
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Competent logistics are the new meeting minimum

Conferences that Work

My work at a pre-con is different from that of a typical meeting planner since I focus on the meeting’s design and facilitation. I’ve been convening meetings for decades, though, so I know a fair amount about meeting planning. The traditional bread and butter of a meeting planner’s job.

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Good meeting design is cheaper than special effects

Conferences that Work

Far too much money is spent on meeting glitz at the expense of good meeting design. “There’s no budget” I’ve noticed over the years that every meeting has a budget for F&B. There’s often a budget for a dramatic big-name speaker or two. Seth Godin makes an analogous point in this post….

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Can Virtual Speakers Meet the Expectations of Meeting Planners? 

EventMB

However, including remote speakers does not make a meeting less successful. Paul Cook Read the Complete Story On Skift Meetings. Skift Take: To assume a virtual speaking experience is the same as in-person is a mistake.

Speakers 222
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We are biased against truly creative event design

Conferences that Work

.” —Sarah Kendzior, The View From Flyover Country: Dispatches from the Forgotten America The meeting industry is no exception. A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. The meeting industry has redefined novelty as creativity.

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Multigenerational Magic: Engaging Diverse Audiences at Events

Smart Meetings

When you approach event design with this in mind, you can cater to each generation’s strengths and expectations. Diversify Your Programming Formats A one-size-fits-all schedule rarely works in today’s multigenerational events. Read More : What Does Success Look Like for Gen Z Planners? The takeaway?

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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meetings 367