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Event sponsorship strategy

Gallus Events

However, there is good news: the best events are GROWING their sponsorship and brands are spending MORE money sponsoring events. A new event sponsorship strategy is the key! The question and the challenge with you event sponsorship is how to win it and then keep it! But not so now.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. “We choose a [U.S.] So we’ve never intended SEPHORiA to exist in one market, exclusively.

2024 304
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People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

Googles Inclusive Event Design Guide Provides a Blueprint for Accessible Experiences Fourteen years in the making, Google released its Inclusive Event Design Guide to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.

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The Power of Sponsorships in 2019 – #EventIcons Episode 150

Endless Events

Are you thinking beyond the surface of event sponsorship? Sure almost every event requires sponsorship but long gone are the days that it is enough to just plaster up a few banners from your sponsors and call it good. In this episode, Peter Poehle returns to offer his annual update on the status of event sponsorship.

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Experience Design Inspo: Scenic Environments from Disney, Hello Sunshine and More

Event Marketer

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead.

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Event Ticket Pricing Strategies [2022 Guide]

Attendease

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

2022 366
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Go Beyond Event Sponsorship Packages: Forge Long-Term Event Partnerships

Endless Events

We all know the stress of creating event sponsorship packages for each event we plan. It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Click To Tweet.