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Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual eventmarketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.
A good virtual eventidea can make a world of difference when it comes to attendee engagement, but it’s not always easy to think of creative ideas that will keep your attendees entertained and engaged. The truth is that there’s almost no limit to the types of events that can be hosted virtually. Download the guide.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. In the past, these cities may even have been referred to as “second-tier” cities. Where you meet matters more than ever before.
Allocating all your resources is extremely important because that is how you going to pay for all the things that you are going to use to put the event together. Here is a quick list for you to refer to when you are beginning to plan things – . Such a cool green eventidea, right?
Event technology is the plethora of digital tools that help event planners execute projects from start to finish. Event planners typically use a variety of event technology types (including event software , mobile apps, and eventmarketing software) to get the job done. Facial recognition technology.
That's why it's essential to set aside ample time to articulate the objectives of an event. This process can also give your team the opportunity to come up with other creative corporate eventideas. Make it all measurable - Setting goals that are not measurable will make it difficult to understand the impact of your event.
Gamification in the event industry, or event gamification, is the use of game mechanics to engage attendees, modify participant behavior, and accomplish event goals. Attendee gamification is the process of using various game-like elements during the event within eventmarketing strategies. How does it work?
Liz King [check out our Podcast interview with her, coming soon:), is the event guru! Her sharable, witty content always offers reader friendly tech tips and fresh eventideas. As a planner, she knows the highlights and struggles of being an event planner, and provides resources to make every event a victory. PlannerWire.
Google’s ORD Camp event planners have the right idea. The ORD Camp badges have large, visible text, star symbols to signal recurring attendees, and include three topics for other attendees to refer to. Attendees will be sitting through numerous sessions throughout the course of an event. Employ Mid-Session Activities.
This section should elaborate on your plan on how you are going to promote the event via various channels. While there are various ways to promote an event , and your eventmarketing strategy should be custom-tailored to your event’s unique values, here are a few marketing channels you might want to cover in your event proposal: Social media.
It is not only an opportunity that serves to personalize an individual's event experience, but now more than ever, networking events have become crucial to professional success - for attendees and organizers alike. Looking for more eventideas and examples? Download the ebook below!
Many green meeting and event planners also organize charitable causes into their work, supporting drives or donations whose proceeds go back into bettering the community. While exact stages and operations will vary, green event planning tenets cover: Transportation. Eventmarketing and promotion. Meeting and event venues.
A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow” Pop-ups temporarily use physical space to create a long term, lasting impression with potential customers. Sounds like an experience that any great eventmarketer would execute, no?
With the up-to-date information available in Salesforce, analysts are easily able to create dashboards in Salesforce and Tableau for sales & marketing to utilize. Sales & Marketing. Using these dashboards, sales and marketing teams are able to review and reference target accounts for assessment. Demand Generation.
With the up-to-date information available in Salesforce, analysts are easily able to create dashboards in Salesforce and Tableau for sales & marketing to utilize. Sales & Marketing. Using these dashboards, sales and marketing teams are able to review and reference target accounts for assessment. Demand Generation.
In the next section, we'll reference 20 events and the specific elements that have made them so effective. These product launch ideas and user conference tips will help your company host an amazing event. 20 Powerful Product Launch EventIdeas. The following company events have been carefully selected.
From showcasing their products to making major announcements and connecting with developers, technologists, and B2B customers, it’s clear that virtual events are high value across the board. Here are 10 well-executed virtual eventideas from tech companies and what you can learn from them. Source: Qualtrics.com. 2020 HMG Live!
But all is not lost and much is to be gained if you dedicate yourself to pursuing an attendee engagement strategy that embraces the strengths of virtual events and avoids the drawbacks of this medium. The virtual eventideas listed below are a great place to start, but you can also find great ideas here and here and here.
From showcasing their products to making major announcements and connecting with developers, technologists, and B2B customers, it’s clear that virtual events are high value across the board. Here are 10 well-executed virtual eventideas from tech companies and what you can learn from them. Source: Qualtrics.com. 2020 HMG Live!
Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Tips for Your Event Venue Search. Finding a Venue.
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