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Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. Book a demo today!
NOTE: In the study we cited earlier in this article, of the marketers and sales pros who were surveyed, 85% stated that they preferred in-person events and 92% said they believed they would receive more leads at an in-person conference. Marketing and Sales. Event Registration Form. That’s no coincidence.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
What is a Hybrid Event? A hybrid event is any event — conference, training seminar, trade expo, etc. For example, a business conference that hosts an in-person gathering in San Francisco, CA and live-streams its keynotes and sessions to a worldwide virtual audience would be considered a hybrid event.
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. What is a Customer Training Event? Customer Training EventIdeas. It's 2019 and customer education is a big deal. Source: Jibe Group.
How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
Innovative eventsideas imply adding unusual things and customising traditional scenarios. Themed parties, interactive showcases, vivid designs – all that can put an exciting twist on your event, stimulating the guests to share their impressions later on. The direction of the event defines its location.
Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. Netflix is a Joke Fest. Source: Los Angeles Times.
If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate eventideas that will help you plan your next B2B extravaganza. Why B2B events? Source: JetBlue.
Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own eventmarketing efforts. Key Takeaway: When hosting conferences, training seminars, and expos, it's important to own your brand. Cannes Lions.
So doesn't it make sense to cater to each of them with your events? When planning your next conference, training seminar, or trade expo, remember that your audience is diverse. Key Takeaway: It's important to improve your events year after year. But it's not all about education at Engage events. We definitely think so.
Turn your stand-alone shindig into an event series. Take your conference, training seminar, or trade expo on the road and host it in multiple cities around the world. If you do, you'll reach more people with your company's message and improve event ROI. Rakuten TV NBA Viewing Event. Of course you do! PI Live Advanced.
It also hosts a slew of live events each and every year. In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own eventmarketing efforts. What's a partnership event? Let's get started! Source: Adweek.
And for those involved in B2B eventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate eventideas and/or hosting a noteworthy conference. Cause An Effect" Event. Source: EventMarketer. But it shouldn't be.
They also happen to have a killer event strategy , which we'll analyze and explore in this article. Keep reading to learn how PTC hosts such amazing events and the key takeaways you can use to supercharge your own eventmarketing efforts. If you're looking for new corporate eventideas , try hosting a user conference.
Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B eventmarketing. Key Takeaway: If you're looking for new corporate eventideas , we recommend creating events for specific demographics.
But Oracle is more than software, it's also an incredible event host. In this article, we'll look at 12 of its best conferences, virtual gatherings, and corporate eventideas and tease out the things that make them so great. That way you can use the information to improve your company's events. Not bad, not bad at all!
Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar eventmarketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.
When VICE and its numerous subsidiaries aren't producing top-notch print and digital content, they're probably hosting a stellar live event or planning the next great marketing activation. 29Rooms is a popular event hosted by Refinery29, a VICE subsidiary and the "leading media and entertainment company focused on women".
Event Example: Salesforce Dreamforce , Apple WWDC , Microsoft Ignite , HubSpot User Group Meetings , Adobe MAX 5. Seminars & Webinars Theme: Focused educational sessions to deep-dive on specific topics or skills related to a particular field or profession. Webinars are the digital version of seminars.
Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its eventmarketing game to the next level? Key Takeaway: Hosting just one event requires a ton of work and effort. Fan Energy Zone Powered by SAP. Source: SAP.
Learn all about Bon Appetit's unique approach to eventmarketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit, a popular magazine that shares tasty recipes, entertaining ideas, and wine reviews, was first published in 1956. Sound good? Then let's get started!
All in all, Disney in the West End was an excellent display of experiential marketing. Key Takeaway: If you're looking for new and interesting corporate eventideas , consider hosting a free gathering for your target market. This is a great B2B eventmarketing tactic! The ESPY Awards.
Cisco is a leader in the event space. Check out 12 of their best event examples and learn how to host better conferences, trainings, and seminars for your own company. Key Takeaway: A roadshow or traveling event series is a fantastic way to reach more people with your event strategy. Cisco Partner Summit.
Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with eventmarketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.
Key Takeaway: The speakers you secure for your events matter. They'll help garner your conference, seminar, or training session more respect and prestige. These one-day training events happen at different locations around the United States throughout the year. The entire event was free to attend. The best part?
It's also known for hosting incredible events and experiential marketing. In this article, we'll look at 12 imaginative eventmarketing examples from Salesforce (and its subsidiaries) and discuss the key takeaways we can learn from each. 12 Imaginative Events From Salesforce. Sound like a plan? Then let's dive in!
Engage Namely is a great example of this eventidea. You can apply their eventmarketing strategy to your hackathon simply by including more than one solution type. Even if you choose to do a hackathon in its traditional format, there are plenty of opportunities to encourage event engagement through a unifying theme.
This information can then be used to improve event strategy. Now, let's take a look at 20 different virtual eventideas! They accomplished this by creating dedicated Slack channels that event attendees could join, meet their peers, and share resources. EventMarketing School. Source: EventMarketing School.
In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other eventmarketers are thinking about virtual events. 10 Must-Know Virtual Event Stats.
Today, Forbes hosts many different gatherings and event types. That way you can learn to host amazing events just like Forbes. 12 Forbes EventMarketing Examples. What's interesting about the CMO Summit is it's invite-only, which can be an amazing event strategy for the right company. Forbes Under 30 Summit.
The Artificial Intelligence Conference is hosted by O’Reilly, a leader in the B2B eventmarketing industry, and is the place to “Get the AI insights you need to drive results in your business.” It’s eventmarketing at its finest. Source: EventMarketer. Main Takeaways: Host a Stellar Event Like Intel.
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