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To help launch a new product more exciting and engaging, this blog shares 35 creative product launch eventideas with real-world examples to consider in 2024. 35 Engaging Product Launch EventIdeas Planning your next product launch doesn’t have to be difficult with these unique and engaging eventideas.
The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Eventmarketing plan definition & examples. What is an eventmarketing plan? Why d o you need an eventmarketing plan?
The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Consider a roadshow event.
In the next section, we'll reference 20 events and the specific elements that have made them so effective. These product launch ideas and user conference tips will help your company host an amazing event. 20 Powerful Product Launch EventIdeas. The following company events have been carefully selected.
By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. These event planning magazines, both digital and print, can help inspire your next big eventidea. Gain an edge over competitors by staying relevant with current event trends. EventMarketer.
Build your brand, showcase potential, and engage your community with these thought leadership eventideas. The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another.
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. Customer Training EventIdeas. Your speakers, content, and event venue are just as important as ever — so choose them wisely!
Do they have the tech you needsound systems or projectors? Technologic support : For streaming sessions or on-site tech issues. Specialized Teams : Create teams for marketing, logistics, and customer experience. Have a tech-savvy person in charge of it. Now you have the plan, lets get started and bring your event to life.
We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own eventtech every step of the way and documenting the entire experience. It’s worth reiterating that no one on the Event Farm marketing team has a true background in eventmarketing.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event Platforms Are Turning Into Community Platforms.
Learn how to impress customers, prospects and other stakeholders with these impressive VIP eventideas. No matter what industry you’re in, you have certain decision-makers and clients who deserve celebration with a special event, an invite-only networking opportunity, or some other exclusive VIP gift. Source: The Points Guy.
The greatest value of event planning tools are the ways they save time, help you target the right guests and collaborators, and, in turn, help you boost your event ROI. Want to suggest some new marketingideas at your next event planning meeting? When and Why You Need Event Management Software.
If you’re looking to be inspired by their imaginative eventmarketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft EventMarketing Examples. Microsoft Ignite. Source: Microsoft.
Nurture leads, generate pipeline and close deals with these sales acceleration eventideas. Featuring examples from leading brands like SAP, Radius, Slack, Content Marketing Institute and more. No matter what your goals are, here are some inspirational corporate eventideas for your next sales acceleration.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.
We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own eventtech every step of the way and documenting the entire experience. It’s worth reiterating that no one on the Event Farm marketing team has a true background in eventmarketing.
This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be eventtech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. Robyn Davis : Master of trade shows.
Event technology is the plethora of digital tools that help event planners execute projects from start to finish. Event planners typically use a variety of event technology types (including event software , mobile apps, and eventmarketing software) to get the job done. Facial recognition technology.
The world took notice as events across the globe were postponed , canceled , or moved to a virtual platform at the beginning of 2020. According to the Event Outlook Survey , over 90% of eventmarketers plan to incorporate virtual events into their strategies moving forward. How Virtual Events Differ from Webinars.
Innovative eventsideas imply adding unusual things and customising traditional scenarios. Themed parties, interactive showcases, vivid designs – all that can put an exciting twist on your event, stimulating the guests to share their impressions later on. What to Expect? Graphic recording.
Learn how tech giant Qualcomm hosts such amazing events and marketing initiatives. And for those involved in B2B eventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate eventideas and/or hosting a noteworthy conference.
In this article, we will explore some examples of in-person events , provide tips and tricks for planning and running them, and share best practices for making the most of your event. From in-person event types to choosing the right eventtech, we’ll cover everything you need to know to make your in-person event a success.
Capture the hearts and minds of your attendees with 10 eventideas straight from Facebook. Learn how Facebook uses experiential marketing to produce impactful events that deepen connections. For the last fifteen years, Facebook has grown from a disruptive social networking service to a global tech brand.
However, it’s only one of many intricate events Forbes successfully executes in one year. Their secret is relying on the best tech in the meeting industry. Since 2013, Forbes has used Social Tables’ event diagramming software to map out events and improve efficiency.
How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings
Do away with assigning your staff to help attendees register and check into your event. Such a cool green eventidea, right? We bring to you one of our best experiential tech solutions — the Showcase App , which is ideal for trade shows and conference organizers. Want to leave a smaller carbon footprint? Communication.
Want to host amazing and imaginative events like Apple? Each of these 10 corporate eventideas listed in the article will teach you how. Apple’s eventmarketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.
Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B eventmarketing. WSJ Tech Live. Key Takeaway: WSJ Tech Live does a lot of things right. Source: The Wall Street Journal.
Event industry constantly amazes the readers and its followers with unique eventideas and eventtech implementations. Event planners and professionals work hard to improve the attendee experience. The month of April is a month of celebration for event professionals across the globe. Talkwaler?—?How
It’s hard to predict but here are some ways hybrid events could emerge in 2021. Technology will drive the evolution of hybrid events. Events will utilize tech to create opportunities for attendees to share experiences no matter where in the world they are tuning in from. Wearable Tech. Source: HealthShield.
Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. Since that time, the tech organization has amassed an impressive resume that includes over 6,000 employees, 1,150 technology partners, and more than $1 billion in revenue.
The Forbes article has precisely laid down 3 definite reasons to embrace the experiential marketing. Eventplanner.net — How to Successfully Validate Your EventIdea. Event planners put ample amount of efforts into brainstorming for new ideas and strategies to help event become successful. Let’s see how.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
Obviously, companies who put on these events must abide by CDC and social distancing guidelines, but in areas where it’s safer for people to connect in-person — at a social distance — hybrid eventideas can be an invaluable part of a company’s overall eventmarketing strategy. 2-6 and in-person on Nov.
Julius brings innovative insights, social media tips, and honest reviews to the events industry in a fun, easy to read way. Techsytalk. Liz King [check out our Podcast interview with her, coming soon:), is the event guru! Her sharable, witty content always offers reader friendly tech tips and fresh eventideas.
From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on eventideas. EventMarketer. EventMarketer's content tackles all things face-to-face marketing. Event everything! EventTech Live.
Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar eventmarketing strategy.
Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its eventmarketing game to the next level? SAP TechEd. SAP TechEd is the place for members of the SAP community to gather, learn, and network together.
You could, for example, sponsor a sporting event, cook-off, or e-gaming tournament. Many tech conferences host hackathons, for instance. Whichever you decide to do, a little friendly competition will help attendees connect with your events on a deeper level. Key Takeaway: Need some new corporate eventideas ?
But Oracle is more than software, it's also an incredible event host. In this article, we'll look at 12 of its best conferences, virtual gatherings, and corporate eventideas and tease out the things that make them so great. That way you can use the information to improve your company's events. Not bad, not bad at all!
Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch eventmarketing plan. As an added bonus, many photos taken during the event were posted to social media, giving Bloomingdale's extra press. What is a Brand Activation?
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B eventmarketing going into 2018. Of all the channels available to sales and marketing, email was identified as the most used and most effective activity.
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