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Searching through the Internet, you can find hundreds of eventmarketing strategies that can help you get started. However, before you can decide which strategies to use, there is one lesser known decision that needs to be made first that shouldn’t be taken for granted—deciding on the perfect eventidea that fits well with your brand.
Online events have several big advantages over in-person physical events, including: No need to cancel due to acts of God (virus pandemics, weather, natural disasters, etc.) – Fairly self-explanatory. What are the drawbacks of virtual events? Marketing and Sales. Event Registration Form. No comparison.
Use these creative team-building events as inspiration for your own engaging and fun company eventideas. Team-building events are an essential part of a company’s overall health. They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? Have a field day.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
When you’re an event planner, it isn’t always easy to come up with new, creative ways to maximize attendee engagement. It’s even harder to generate hybrid eventideas that engage both in-person and virtual participants. After all, 91% of event professionals agree that engagement is the biggest measure of success.
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. Customer Training EventIdeas. That's why big companies like Amazon host event series in various cities. Source: Jibe Group.
It can be difficult to find fundraising eventideas that are both affordable for hosts and attractive to attendees, but we can help. We’ve created a list of fun, fresh, and successful fundraising eventideas we absolutely love. Discover exciting fundraising eventideas that bring in big bucks!
Build your brand, showcase potential, and engage your community with these thought leadership eventideas. The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another.
Build relationships, provide real value, and help attendees achieve their most important goals with these workshop eventideas. Workshop events allow businesses to target a variety of specific audiences in order to gain or maintain their patronage quickly and effectively. What is a workshop event? Workshop EventIdeas.
While eventmarketing may seem like a glamorous industry full of parties and VIP networking, any real eventmarketer can tell you that those ideas are a fantasy – the truth is much less fun. Eventmarketers can feel secure and assured that their work is no longer flying under the radar or hidden behind the scenes.
Nurture leads, generate pipeline and close deals with these sales acceleration eventideas. Featuring examples from leading brands like SAP, Radius, Slack, Content Marketing Institute and more. No matter what your goals are, here are some inspirational corporate eventideas for your next sales acceleration.
As a demographic, they also: Value experiences over material goods Want to share those experiences usually via social media Have higher technological literacy Are 62% more likely to travel than their generation X counterparts As the average screen time per day increases, millennials place more value on face-to-face meetings.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. So they’re boldly blending the two when they travel to exhibitions and trade shows.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Virtual events are far more environmentally-friendly than in-person events.
Are you ready for a vast array of unique corporate eventideas ? In this guide you'll find 25 unforgettable themes for your next corporate event. In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Traveling Chalk Art Exhibition.
Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and eventmarketing strategy. Cat Rainey : Cat is the Head of Events, MICE and Group Travel at Travel Counsellors and Founder of The Professional Retreat. a conference and event management company.
Eventtias analytics tools allowed Pierre Fabre to measure ROI and refine their event strategy. From simplifying registration to eventmarketing and data insights, Eventtia delivered results. Now you have the plan, lets get started and bring your event to life. Lets make your event shine! Ready to dive in?
Event technology is the plethora of digital tools that help event planners execute projects from start to finish. Event planners typically use a variety of event technology types (including event software , mobile apps, and eventmarketing software) to get the job done.
Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person. For eventgoers with such an inclination, it’s usually about mingling eye to eye, networking “the old-fashioned way,” and traveling to and exploring a new city or country. And we can’t blame them.
Enabling the staff and all the attendees to travel to the venue and back to the accommodation and vice versa by the means of shuttle bus services is quite an important point here. . . Reasons why events should care about the impact on the environment. Such a cool green eventidea, right? Transportation .
Plus, themes make eventmarketing much easier. VICE is also able to use the bus as a traveling billboard and can change the messaging on the outside of it to suit its objectives. In short, the Viceland Bus is the ultimate travelingevent! Delta Launchpad is another partnership event that VICE participated in.
Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing eventmarketing tools. When done right, they can produce amazing event engagement. Event Roadshow Ideas.
They also happen to have a killer event strategy , which we'll analyze and explore in this article. Keep reading to learn how PTC hosts such amazing events and the key takeaways you can use to supercharge your own eventmarketing efforts. If you're looking for new corporate eventideas , try hosting a user conference.
They'll appreciate the backstage pass and you'll get plenty of content to help with eventmarketing. The New York Times Travel Show. The New York Times Travel Show is the largest event of its kind. Javits Convention Center in New York City to discuss industry trends and showcase the hottest new travel products.
From big name pizza delivery brands to high fashion advertisers, the Digiday Awards is a great example of how much freedom event planners have for their own awards show. While your eventmarketing needs to be specific, your list of potential awards ceremonies doesn’t. Source : Digiday. Cast a wide net. Source: ASAE Center.
Because of this, we believe there will be an emphasis on interactive event entertainment moving forward. Event organizers will begin to think outside the box and push the boundaries of what is possible for virtual eventideas and entertainment. Networking continues to be a challenge surrounding virtual events.
In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Today, Rakuten owns more than a dozen different companies and hosts events for many of them throughout the year. Key Takeaway: Need some new corporate eventideas ?
Keep reading to learn how you can improve your event strategy using tried and true Disney principles. Disney Live is an event series that brings beloved Disney characters to life in various cities around the world. Key Takeaway: An event series is a great way to reach more of your target market and boost event ROI.
And for those involved in B2B eventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate eventideas and/or hosting a noteworthy conference. Cause An Effect" Event. Source: EventMarketer. Source: Qualcomm.
If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate eventideas that will help you plan your next B2B extravaganza. Why B2B events? Source: JetBlue.
Similar to their in-person counterparts, virtual trade shows and expos are all about showcasing products and services — but at a fraction of the cost of an in-person event since exhibitors don’t have to worry about travel, lodging and shipping expenses. Key Takeaways: Choosing the Right Virtual Experience.
From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on eventideas. EventMarketer. EventMarketer's content tackles all things face-to-face marketing. Event everything! Don’t miss these posts!
The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of eventmarketing. Meaning you don't necessarily have to travel far to attend. The Rise of Amazon.
Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Key Takeaway: This is a great example of a company thinking outside the box when it comes to eventmarketing. 12 Imaginative Events From Atlassian.
Want to host amazing and imaginative events like Apple? Each of these 10 corporate eventideas listed in the article will teach you how. Apple’s eventmarketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.
Bing AI: Pioneering Intelligent EventMarketing Finally, Bing AI, is a powerful AI platform developed by Microsoft. By utilizing advanced machine learning algorithms, Bing AI can predict attendee preferences, behaviors, and needs, enabling you to craft highly targeted marketing strategies.
But Oracle is more than software, it's also an incredible event host. In this article, we'll look at 12 of its best conferences, virtual gatherings, and corporate eventideas and tease out the things that make them so great. That way you can use the information to improve your company's events. Not bad, not bad at all!
Key Takeaway: A roadshow or travelingevent series is a fantastic way to reach more people with your event strategy. For some people, the cost of travel will be too expensive. The event's content is totally up to you. Craft your event experiences around audience desires and you'll be successful.
List at least the high-level expenses of the event, including: Venue (for an in-person event) or virtual event platform (for virtual/hybrid event). Speakers/talent/presenter/entertainment (also include travel and accommodation expenses). Marketing expenses. Food and beverage (including equipment rental).
Factor in other carbon footprint variables such as attendee air and car travel, hotel room energy expenditures, venue energy expenditures and discarded food, and you begin to see where the EPA is coming from. While exact stages and operations will vary, green event planning tenets cover: Transportation. Eventmarketing and promotion.
These events are structured to maximize interaction among strangers. Activities: Mixers, speed networking, panel discussions, guest speakers, casual meet-and-greets and other fun networking eventideas. Often includes a moderated Q&A Examples of events: Any public company’s Annual meeting 11.
In this article, we'll take a look at 10 publishers who are crushing it in the live events department. We’ll also explain what we can learn from each as we take a closer look at these amazing corporate eventideas. It's worth noting that most of the events that CNBC hosts are just a day in length or shorter.
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