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Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. Book a demo today!
NOTE: In the study we cited earlier in this article, of the marketers and sales pros who were surveyed, 85% stated that they preferred in-person events and 92% said they believed they would receive more leads at an in-person conference. As such, here are typically the event types that make for the best virtual events: Training and Classes.
What is a Hybrid Event? A hybrid event is any event — conference, training seminar, trade expo, etc. For example, a business conference that hosts an in-person gathering in San Francisco, CA and live-streams its keynotes and sessions to a worldwide virtual audience would be considered a hybrid event.
Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. Have you considered hosting a free event? Maybe you should.
Turn your stand-alone shindig into an event series. Take your conference, training seminar, or trade expo on the road and host it in multiple cities around the world. If you do, you'll reach more people with your company's message and improve event ROI. Rakuten TV NBA Viewing Event. Of course you do! PI Live Advanced.
Key Takeaway: If you're looking for new corporate eventideas , we recommend creating events for specific demographics. While it's important to host conferences and seminars that cater to everyone in your target audience, it's also necessary to create smaller gatherings that really speak to the situations of certain people.
Key Takeaway: If you only get one thing right at your next event, make sure it's the speakers. A slate of amazing keynote addresses will entice your target audience to attend your conference, training seminar, or trade expo and ensure they leave with valuable knowledge. The answer is event sponsors. What's a partnership event?
Key Takeaway: Hosting just one event requires a ton of work and effort. But the thing is, your event strategy probably calls for more than a single conference, seminar, or trade expo every year. Instead, take a page out of SAP's book and partner with another company for your next event. Source: SAP.
What better way to teach them through an entertaining and interactive conference, seminar, or summit? Key Takeaway: Partnerships are a fantastic event marketing and/or marketing activation strategy. Who says you have to plan your next conference, training seminar, or international summit all by yourself? Baidu DuerOS Campaign.
Key Takeaway: We really like Tableau Conference's approach to eventsponsorship. The event makes sure to secure reputable sponsors, which lend it extra credibility. They also do a great job of offering different sponsorship levels so that more companies can participate. Salesforce Women's Networking Event.
Cisco is a leader in the event space. Check out 12 of their best event examples and learn how to host better conferences, trainings, and seminars for your own company. Key Takeaway: A roadshow or traveling event series is a fantastic way to reach more people with your event strategy.
Key Takeaway: The speakers you secure for your events matter. They'll help garner your conference, seminar, or training session more respect and prestige. These one-day training events happen at different locations around the United States throughout the year. But with proper planning, free events can actually boost event ROI.
One way to offset financial overwhelm is to secure event sponsors. Who can your company offer sponsorships to and ease the financial responsibility inherent when hosting conferences, training seminars, and trade expos? When brainstorming new corporate eventideas , take a look at all of the people your company serves.
For example, if you are promoting a fundraiser event for a non-profit, you may be seeking donations as well as ticket sales. Or if you promote a specific cause, you may want people to be more aware of it and join your online community as well as attend your next educational seminar. Who is the target of event marketing?
Engage Namely is a great example of this eventidea. Even if you choose to do a hackathon in its traditional format, there are plenty of opportunities to encourage event engagement through a unifying theme. This is especially useful if you’re hosting multiple events or seminars that relate to your hackathon.
For example, if you are promoting a fundraiser event for a non-profit, you may be seeking donations as well as ticket sales. Or if you promote a specific cause, you may want people to be more aware of it and join your online community as well as attend your next educational seminar. Who is the target of event marketing?
This information can then be used to improve event strategy. Now, let's take a look at 20 different virtual eventideas! A big reveal is just one more reason for event-goers to attend your virtual soiree. Event marketing can be tough. There are so many great conferences, seminars, and expos out there.
When your audience gathers in person at a live event, they can ask questions, try the product out, and be inspired by the energy of the room. Training seminars can sometimes be held virtually, depending on what the training is. Before diving into in person eventideas, slow down and ask yourself the following.
This constantly changing number suggests that organizers are focused on experimenting with virtual event pricing and understanding the effects of those models. We believe that this trend has more to do with event marketers eliminating barriers of entry, rather than a decreased interest in digital conferences and seminars.
What's interesting about the CMO Summit is it's invite-only, which can be an amazing event strategy for the right company. Key Takeaway: Have you ever considered hosting an invite-only conference or seminar? Event sponsors will benefit your gatherings in multiple ways. It's good advice — especially for event planners!
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