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Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. Book a demo today!
NOTE: In the study we cited earlier in this article, of the marketers and sales pros who were surveyed, 85% stated that they preferred in-person events and 92% said they believed they would receive more leads at an in-person conference. As such, here are typically the event types that make for the best virtual events: Training and Classes.
How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a tradeshow, conference, seminar, or workshop in person.
What is a Hybrid Event? A hybrid event is any event — conference, training seminar, trade expo, etc. For example, a business conference that hosts an in-person gathering in San Francisco, CA and live-streams its keynotes and sessions to a worldwide virtual audience would be considered a hybrid event.
If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate eventideas that will help you plan your next B2B extravaganza. Why B2B events? Source: Medium.
Event Example: Salesforce Dreamforce , Apple WWDC , Microsoft Ignite , HubSpot User Group Meetings , Adobe MAX 5. Seminars & Webinars Theme: Focused educational sessions to deep-dive on specific topics or skills related to a particular field or profession. Webinars are the digital version of seminars.
It’s easy to be tempted to be overly creative and to incorporate out-of-the-box ideas in your virtual corporate event. Yet, depending on the event’s purpose, sometimes the “basics” can be more effective. Before exploring all those unique and creative eventideas, it’s best to go over some of these basic ones first: ?
If you’re hosting a specific type of event, look for a company that specializes in that area or has standout examples from past events you’ve loved. When it comes to events, graphic design covers a wide range of digital and print materials: Logos. Tradeshow displays. 3D Event Renderings. Graphic Design.
Common types of corporate entertainment events include but are not limited to: Charity eventsSeminars Educational events Awards ceremonies Team-building events Holiday parties or other corporate get-togethers Tradeshows Conferences Why Use Corporate Entertainment? They learn from one another.
They also have a virtually endless amount of networking opportunities and some of the best event entertainment options ever assembled. What started in 2003 as a small sales and software tradeshow has steadily grown into one of the most popular can't miss events of the year. Source: Twitter.
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Who is the target of event marketing?
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Who is the target of event marketing?
Tradeshows are primarily home to product demos. When your audience gathers in person at a live event, they can ask questions, try the product out, and be inspired by the energy of the room. Training seminars can sometimes be held virtually, depending on what the training is.
This constantly changing number suggests that organizers are focused on experimenting with virtual event pricing and understanding the effects of those models. We believe that this trend has more to do with event marketers eliminating barriers of entry, rather than a decreased interest in digital conferences and seminars.
Just make sure that you're able to entertain your attendees in unique ways and that your next conference, expo, or tradeshow isn't just another run-of-the-mill event. The entire goal of the event is to encourage attendees to move from talk to action and market their companies with authenticity, trust, and purpose.
It’s event marketing at its finest. Key Takeaway: If you’re looking for fresh corporate eventideas, try hosting a free conference, seminar, or competition for your target market. Free events sometimes get a bad rap because they don’t generate revenue - at least not directly. The Winter Olympics in PyeongChang.
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