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The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. If used correctly, social media can be a convenient asset to your eventmarketing strategy. Book a demo with us today!
Events have a lot to offer your organization. Having great eventmanagement software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Let’s begin!
That’s where eventmarketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective eventmarketing campaigns require careful planning and adherence to proven best practices. Pre-event contest.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the eventmanagement platform for B2B marketers.
Choosing the right eventmanagement software can revolutionize your processes for putting on successful, highly profitable events. The trick is asking the right questions to find the best event planning software for your company’s needs. Scheduling and speaker management. Eventmarketing automation.
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
From asking attendees about food allergies in advance to offering alternatives, there are precautions event planners can take to create a safe and inclusive environment for food-allergic attendees. Rebecca Sundell: At every event we do, we want to try to have food be top nine-free.
With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best eventmanagement software will act as your partner throughout the eventmanagement process. We’ll cover: What Is EventManagement Software?
ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.
Theres also a greater need for staffers who are able to take on cross-functional positions, like handling both client services and event production under one role. And then theres the ever-increasing need for professionals who have a firm grasp on event technology and platform integration. Want to contribute a column?
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.
London-based eventmanagement company, Events by BFP is celebrating The BFP Collection being officially ranked No. 2 in the UKs Best Workplaces 2025, by Great Place to Work, the global authority on workplace culture. The announcement was made last […]
This way, you can invite certain donors to the live event (major donors, community leaders, etc.) while encouraging other supporters who cant be there live to participate in an event online. Remember that you may need an eventmanagement app if your event includes virtual elements like livestreams, live chat, and gamification.
Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. Enter all-in-one eventmanagement software.
But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. That said, eventmarketing comes with its challenges. One example of this is if you add new speakers or schedule items.
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Want to contribute thought leadership?
Michelle Rosen Sapir, group business lead, brand and reputation events and experiences at Google, spearheaded the Inclusive Event Design Guide project, along with Melissa Luu, eventmanager-events and experiences. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.
You may also use your eventmanagement solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program! To get the most value from your program, market your offerings extensively.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. The agency will “offer a comprehensive suite of services, including eventmanagement, sponsorship marketing, and corporate consulting.” Submit your news here.
” If these questions strike a chord, then you likely need to streamline and modernize your event website creation tools ! Create great event websites the easy way It doesn’t have to be rocket science to create beautiful event websites. If you’re juggling multiple events, these templates can be a lifesaver.
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
While there are many new players focusing primarily on virtual events delivery, there is a lack of platforms that also have foundational event design and planning functionality that allows for the flexibility and scalability of multi eventmanagement, regardless of event type.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. Heres why its invaluable: 1.
It was a way to have a meaningful conversion in a fun way,” said Jon Wolff, global eventsmanager for Lenovo’s Solutions and Services Group, who led the “Beyond Booths” session. Jon Wolff, Global EventsManager, Lenovo KPIs require a nuanced, longitudinal approach. “It We’re looking at quality versus quantity,” she says.
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.
For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session. Your event team will likely include the following roles: EventManager. They’ll create a timeline for your planning and managing the event budget. Marketing and Communications Manager.
Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. Use a mix of informative posts, engaging visuals, and compelling calls-to-action to capture your audience’s attention.
Bubble Agency, a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.
Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your eventmarketing materials, including: Your website.
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.
As a newly elected member, Bowdin is Principal Lecturer in EventsManagement at the UK Centre for EventsManagement (School of Events, Tourism and Hospitality Management, Leeds Beckett University), where he has established eventsmanagement degrees and masters courses since 1996.
The easily sharable photos and videos from this roaming photo booth were a hit with the meeting planners looking for the next exciting destination for their event. Bloomscape at MGME and Marble LDN A wall-sized mural was a work-in-progress at the booth by eventmanagement companies MGME and Marble LDN that have recently formed a partnership.
Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, eventmarketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!
Johnson has achieved an ISO 20121 Certification for sustainable eventmanagement, the first entity in the company’s global network to do. The international standard is intended to guide companies on how to integrate social, economic and environmental sustainability into event planning and execution. * * * Exhibitus has been ranked No.
Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, eventmarketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!
In 2024, the need for comprehensive and feature-rich eventmanagement platforms continues to rise within the eventmanagement industry. We recommend conducting your own thorough research before selecting the best eventmanagement software for your needs. Why Look for Eventdrive Competitors?
In 2024, the demand for comprehensive and feature-rich eventmanagement software continues to escalate. While Swoogo has established itself as a prominent tool for event planning, it’s crucial to consider other solutions to ensure you have the optimal platform for your specific requirements.
Prioritize strategic planning and execution Once you’ve defined clear objectives, the next step is developing an in-depth event strategy and plan that aligns with organizational goals. This includes considering your internal resources (budget, stakeholders, eventmanagement software) and external resources (sponsors, vendors, partners).
With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for eventmanagement from registration to post-event evals.
In 2024, the demand for robust and feature-rich eventmanagement platforms continues to grow. While the EventMobi eventmanagement platform has become a leading tool for event planning, it’s important to consider alternative solutions and competitors to ensure you find the platform that best suits your specific needs.
In 2024, the demand for robust and feature-rich eventmanagement platforms continues to grow. Whether you’re an experienced eventmanager or new to the field, this analysis and comparison will help you navigate the landscape and choose the best platform for your organization.
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