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The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.
Events have a lot to offer your organization. Having great eventmanagement software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Let’s begin!
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! SpotMe is the eventmanagement platform for B2B marketers. SpotMe is the eventmanagement platform for B2B marketers.
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
As a project coordinator or marketingmanager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right eventmanagement software can revolutionize your processes for putting on successful, highly profitable events.
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Let’s dive in! A call to action.
Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?
Event planning is a juggling act of competing priorities, tight timelines, and multiple moving pieces. Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more.
As an event planner, you’ve got a lot on your plate. But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages.
The Meetings Show is thrilled to reveal the 10 winners of Tomorrows Talent 2025, a prestigious initiative that champions emerging talent in the meetings and events industry. Jack Marczewski, portfolio event director at Northstar Meetings Group , commented: Congratulations to the 10 outstanding professionals named Tomorrows Talent 2025!
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences.
Event websites are more than just a digital flier or an online invitation. If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. This helps you effortlessly visualize and customize your website.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The ability to personalize live events using AI is the killer app many event producers have been waiting for.
Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!
As demand for its unique offering continues to grow, leading corporate events venue, 60 Great Queen Street , has expanded its sales team. Nestled in the heart of Covent Garden, the iconic venue is thrilled to announce the appointment of Laura Wilson as Event Sales Manager. link] LinkedIn: [link] Instagram: [link]
You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. IT Specialist.
London-based eventmanagement company, Events by BFP is celebrating The BFP Collection being officially ranked No. 2 in the UKs Best Workplaces 2025, by Great Place to Work, the global authority on workplace culture. The announcement was made last […]
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Becky Cavanaugh, HMCC, has been appointed the new director of operations for MGME (McVeigh Global Meetings and Events). Analog Events has welcomed Michael Mesbah as new head of events.
Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered.
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event. “I
Getting people to commit to an event is no easy task. It requires strategic planning, clear communication and marketing, and a way to capture early interest. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience.
With the boom of online events, most companies have increased their portfolio of virtual events. By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. . Brand Consistency. Interactivity.
“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.”
With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for eventmanagement from registration to post-event evals.
How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.
Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding event technology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.
There are a lot of ways to measure event success. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Publishing an event website is a major stepping stone in putting on a great event.
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.
Feeling overwhelmed by the idea of planning your next event? The good news is that with the right approach and event software , you can create events that people will remember for all the right reasons. What is Event Planning? Event planning is the process of turning an idea into a well-organized, memorable experience.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. Come up with an event hashtag.
It was a way to have a meaningful conversion in a fun way,” said Jon Wolff, global eventsmanager for Lenovo’s Solutions and Services Group, who led the “Beyond Booths” session. Jon Wolff, Global EventsManager, Lenovo KPIs require a nuanced, longitudinal approach. “It We’re looking at quality versus quantity,” she says.
Handling multiple events at the same time is a unique challenge for corporate event planners. When done well, running multiple events at once can help your organization scale its reach, increase engagement, and optimize resources. Read on to learn how to scale your corporate events program successfully!
If youve planned and managedevents already, youre probably familiar with at least some event planning problems and solutions. Meanwhile, if youre organizing your first event, its even easier to underestimate the workload. Theres not always time to become an expert before your event begins.
More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living?
1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a festival-themed Ex Awards ceremony.
In 2021, creators on Eventbrite sold 290 million tickets to more than 83 million event goers. You produced over 5 million events — an all-time high. Thanks to your one-of-a-kind live events (across 180 countries), event-goers are coming together and feeling the power of connection.
Event planning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Thats why having an event planning checklist and a clear plan is key. Now were sharing those insights to help you streamline your planning and have events that really stand out.
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