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Events have a lot to offer your organization. Having great eventmanagement software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Let’s begin!
To ensure each event is executed smoothly, you need an eventmanagement platform to simplify everything from scheduling and marketing to registration and measuring attendee experience. Technology can be extremely beneficial when it comes to organizing, managing and running events.
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. or Just Announced: See the New Speakers for Our Event!
That’s where eventmarketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective eventmarketing campaigns require careful planning and adherence to proven best practices. Interests and values.
And while there’s no way to fully eliminate the work required to produce a successful event, you can make things easier on yourself by choosing technology tools that allow you to automate repetitive or manual eventmanagement tasks. Take your event’s website. During the Event. An added bonus? Sound familiar?
Choosing the right eventmanagement software can revolutionize your processes for putting on successful, highly profitable events. The trick is asking the right questions to find the best event planning software for your company’s needs. Scheduling and speaker management. Eventmarketing automation.
Corporate eventmarketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.
Read on to discover the differences between event planning and management software, how to best choose and use them, and the top tools you should start using right now. Event Planning Software vs. EventManagement Software: What’s the Difference? Event planners focus on the big picture, including: Goals.
Learn about the top eventmanagement platform that event planners are using to save time and effort when managing their meetings and events. I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago.
With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best eventmanagement software will act as your partner throughout the eventmanagement process. We’ll cover: What Is EventManagement Software?
Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your eventmarketing materials, including: Your website.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Finding the right strategic eventmanagement software can be an overwhelming and challenging task. But with an ever-present demand for innovative event experiences, the consequences of choosing the wrong platform can make events more complicated and demotivate your team (womp-womp). Why do a needs assessment?
If no one heard about your event, it never really happened. Eventmarketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with eventmarketing.
Eventmanagement is an integral part of event organisation. After you plan events, you also need to promote them. That’s where eventmarketing comes in. What is eventmarketing. Eventmarketing is one of the best ways to build brand awareness for your event.
But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. Modern software will let you publish more relevant information as the details are solidified.
While technology can help simplify the eventmanagement process, having isolated tools that don’t communicate between each other can make the work more difficult, instead of helping. Before your event. PROJECT MANAGEMENT. Eventmanagement is not a one-person job. EVENTMANAGEMENT.
While planning killer events is becoming increasingly more difficult and complicated, plenty of new tools are constantly arriving in the eventmanagementmarket that can keep you on track and make your working life less chaotic. 8 Essential EventManagement Tools for Every Event Planner. Accounting.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app downloads and sessions.
If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. Create great event websites the easy way It doesn’t have to be rocket science to create beautiful event websites.
If you work with a corporate gifting company, they can monitor and report that information for you. You may also use your eventmanagement solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program!
If you use an eventmanagement platform like Attendease, selling tickets directly on Facebook becomes easier. Attendease allows eventmanagers to use global fields to track and assess information across multiple events. Use Geo-Tagging: to give attendees a more in-depth and personal exposure to your event.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
And w hile all of this choice is good, it also (unfortunately) makes it harder for event planners to wade through all the options and select the right eventmanagement software needed for their business. Assessing Which EventManagement Features You Need. The Top EventManagement Platform Features.
Thanks to this robust native integration , Swoogo and SpotMe are revolutionizing the workflow for event organizers, enhancing efficiency, and offering unprecedented control over their events. This makes SpotMe one of the most comprehensive eventmanagement and engagement solutions built for enterprise around the world.
Well, the marketing sales funnel is pretty much the same with the only difference being that marketers have to still attract leads, generate interest and engage the potential customers so that they can decide and act accordingly. In today’s date, each customer has become self informing. What is an eventmarketing funnel?
Storytelling over information. Michelle Rosen Sapir, group business lead, brand and reputation events and experiences at Google, spearheaded the Inclusive Event Design Guide project, along with Melissa Luu, eventmanager-events and experiences. Less intricate architecture and more thrills.
Here is a comprehensive guide for event professionals as they gear up for what could be the busiest year of their lives. Planning the Event. Eventmanagers must set a clear schedule prioritizing each step of the event. EventManagement Software. Eventmarketing automation.
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Reach out to the editors.
According to a survey of B2B marketers, 83% of eventmarketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.
With the progress of time and technology, events alike are also becoming more complex to plan and manage. And when it comes to organizing online events in 2020, apart from event planning skills, it requires the knowledge of online eventmanagement tools and technology. So it begs the question.
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of eventmanagement is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Pitching Event Sponsors.
Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, eventmarketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!
For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.
Research In Action has released the Vendor Selection Matrix Report – MarketingEventManagement: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketingeventmanagement technology to ensure you achieve your business goals.
Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, eventmarketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!
You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. A Look Back at My 2016 Predictions.
In today’s world, where environmental concerns are at the forefront of global discussions, event organizers are increasingly embracing sustainable eventmanagement to host eco-friendly and socially responsible events. Transparent reporting to stakeholders demonstrates the commitment to sustainable eventmanagement.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
Hotel sales, banquet and private eventmanagers know what it’s like to work under pressure. Whether they’re responding to new prospects, following up with them for contract signatures or chasing down clients for payments or vital input for their event, there is rarely any free time in their schedule.
Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in eventmarketing.
Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. With a great team in place, you’ll lay the foundation for a well-organized fundraiser event.
Eventmanagement has gotten a lot more complicated in the past few years. There’s a constant need to reinvent events, all while trying to increase productivity and work more efficiently. Needless to say, this complicated discipline of eventmarketing is powered by productivity. Creative Planning.
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