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As a project coordinator or marketingmanager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right eventmanagement software can revolutionize your processes for putting on successful, highly profitable events.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. With COVID restrictions a thing of the past, event organizers may still find that the virtual or hybrid approach is worth considering.
Events have a lot to offer your organization. Having great eventmanagement software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Let’s begin!
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the eventmanagement platform for B2B marketers.
Empathy, adaptability and conflict resolution are crucial, especially when managing diverse teams in different geographies and time zones. For this edition of our quarterly column focused on trends in hiring and culture, we sat down with Feit to discuss cross-functional roles, mentorship and managing freelancers.
The right platform could save you hours of manual work and help you deliver more engaging, impactful events. An eventmanagement software can help you manage everything, from ticketing and registration to eventmarketing and post-event analytics. What is EventManagement Software?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.
The more we start asking these questions and including them in RFPs and RFIs, the better it will make our industry, and make it easier for all of us to move forward with our sustainability efforts, says Glenda Brungardt, Exhibitor Advocate board member and a former global eventmanager at HP. Rethink booth construction.
Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. Enter all-in-one eventmanagement software.
ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.
Nestled in the heart of Covent Garden, the iconic venue is thrilled to announce the appointment of Laura Wilson as Event Sales Manager. Laura brings with her a wealth of industry experience, having previously worked as an EventsManager at Hospitality Finder and, most recently, at brand experience agency, onepointfive.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.
But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. It’s also easy to create unique registration forms for specific pass types and manage different pricing categories.
In the fast-paced and highly competitive events industry, eventmarketing has become more strategic and measurable than ever. DOWNLOAD NOW Why rethink your eventmarketing approach? Meanwhile, another report notes that 68% of organisers are under pressure to deliver stronger ROI on their events.
Maureen Ryan Fable, Group CEO-Americas, FIRST Q: How did you get your start in the eventmarketing industry? A: I started my career in corporate events, first at Billboard magazine, then the New York Stock Exchange, and in 2000, I made the decision to leave a well-paying job to start out on my own. Always being intentional.
However, it can be challenging to personalize gifts at scale if you manage your gifting program individually. You may also use your eventmanagement solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program!
” If these questions strike a chord, then you likely need to streamline and modernize your event website creation tools ! Create great event websites the easy way It doesn’t have to be rocket science to create beautiful event websites. If you’re juggling multiple events, these templates can be a lifesaver.
As the event sector grows, many organisers still find themselves exceeding budgets by 2030% and facing prolonged financial reconciliation periods post-event.
While there are many new players focusing primarily on virtual events delivery, there is a lack of platforms that also have foundational event design and planning functionality that allows for the flexibility and scalability of multi eventmanagement, regardless of event type.
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Here’s to the next generation.
For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session. Your event team will likely include the following roles: EventManager. They’ll create a timeline for your planning and managing the event budget. Marketing and Communications Manager.
Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. To streamline this process, consider using event registration software like EventUp Planner.
This way, you can invite certain donors to the live event (major donors, community leaders, etc.) while encouraging other supporters who cant be there live to participate in an event online. Remember that you may need an eventmanagement app if your event includes virtual elements like livestreams, live chat, and gamification.
EventMarketers 2025 B-to-B Dream has been unveiled. Adele Bencsik, Director-Trade Marketing & Sales Operations, Red Bull Canada Adele Bencsik is someone whos always up for a challenge, and in her career, shes dedicated herself to learning the business inside out, making connections and exceeding expectations.
Michelle Rosen Sapir, group business lead, brand and reputation events and experiences at Google, spearheaded the Inclusive Event Design Guide project, along with Melissa Luu, eventmanager-events and experiences. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.
“It was a way to have a meaningful conversion in a fun way,” said Jon Wolff, global eventsmanager for Lenovo’s Solutions and Services Group, who led the “Beyond Booths” session. Jon Wolff, Global EventsManager, Lenovo KPIs require a nuanced, longitudinal approach. “It We’re looking at quality versus quantity,” she says.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. Heres why its invaluable: 1.
Data Younger generations are more focused on a holistic trade show experience with emotional connection, ambiance, convenience and unique moments making them more willing to revisit these events in the future, according to insights from the ASM Global Survey on millennial and Gen Z preferences. Company Updates George P. 1689 on the 2024 Inc.
With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for eventmanagement from registration to post-event evals.
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
How do you turn your passion into a successful event planning career? It will discuss everything you need to know about how to get into eventmanagement. Budget management : Create and maintain a budget that accounts for all aspects of the event(such as venue, decor, catering, and entertainment).
In 2024, the need for comprehensive and feature-rich eventmanagement platforms continues to rise within the eventmanagement industry. We recommend conducting your own thorough research before selecting the best eventmanagement software for your needs.
In 2024, the demand for comprehensive and feature-rich eventmanagement software continues to escalate. While Swoogo has established itself as a prominent tool for event planning, it’s crucial to consider other solutions to ensure you have the optimal platform for your specific requirements.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. The agency will “offer a comprehensive suite of services, including eventmanagement, sponsorship marketing, and corporate consulting.” Submit your news here.
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.
Finding the Right Virtual Corporate Events Platform. Running an online event can be as simple or as complex as the technology you use allows it to be. With Attendease Virtual Studio , you can manage all your events, whether in-person or online, from one unique platform. .
The easily sharable photos and videos from this roaming photo booth were a hit with the meeting planners looking for the next exciting destination for their event. Bloomscape at MGME and Marble LDN A wall-sized mural was a work-in-progress at the booth by eventmanagement companies MGME and Marble LDN that have recently formed a partnership.
The Venues Collection has appointed Gill Scott as National Business Development Manager to support and expand its work in the corporate and business travel markets. Gill brings extensive sales and account management experience from the hotel, leisure and travel sectors, having held senior roles at De Vere, IHG and Marriott.
Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. What do you love about managing exhibit programs?
I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of EventMarketer. HALL OF FAME During the Ex Awards ceremony, EventMarketer also named a new inductee into its Experiential Marketing Hall of Fame: Alex Sapiz, svp-corporate marketing at Cisco.
The good news is that with the right approach and event software , you can create events that people will remember for all the right reasons. Strong organizational, communication, and problem-solving skills, along with essential event planning skills, are key to managing these complex tasks effectively.
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