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Our monthly interview series goes “live” as we sit down virtually with Jon Wolff, senior global eventsmanager at Lenovo. Wolff will be a featured speaker during EventMarketer’s Experiential Marketing Month this October, presenting on trends and what’s ahead for the industry in 2026.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
Empathy, adaptability and conflict resolution are crucial, especially when managing diverse teams in different geographies and time zones. For this edition of our quarterly column focused on trends in hiring and culture, we sat down with Feit to discuss cross-functional roles, mentorship and managing freelancers.
Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the eventmanagement platform for B2B marketers.
The right platform could save you hours of manual work and help you deliver more engaging, impactful events. An eventmanagement software can help you manage everything, from ticketing and registration to eventmarketing and post-event analytics. What is EventManagement Software?
If you are, it means you are overstretching yourself and lagging behind your competitors who are using eventmanagement applications to seamlessly execute inspiring events quickly! What is EventManagement Software for Nonprofits? Several key features can help you streamline your event.
AEO promotes Jess Wright to eventmanager The Association of Event Organisers (AEO) is delighted to announce the promotion of Jess Wright from senior events executive to eventmanager.
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.
EventMarketer is dedicated to ensuring that the Experiential Marketing Summit evolves to fit the needs of the marketers who attend our events. Their insights will help the Experiential Marketing Summit stay ahead of evolving trends and deliver programming that truly meets the needs of our attendees.”
However, it can be challenging to personalize gifts at scale if you manage your gifting program individually. You may also use your eventmanagement solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program!
The more we start asking these questions and including them in RFPs and RFIs, the better it will make our industry, and make it easier for all of us to move forward with our sustainability efforts, says Glenda Brungardt, Exhibitor Advocate board member and a former global eventmanager at HP. Rethink booth construction.
Designed by event professionals for producers, show callers, and technical crews, the platform replaces scattered spreadsheets and last-minute updates with a collaborative environment where users can build scripts, manage cues, auto-scroll run-of-show documents across devices, and assign role-based permissions.
Michelle Rosen Sapir, group business lead, brand and reputation events and experiences at Google, spearheaded the Inclusive Event Design Guide project, along with Melissa Luu, eventmanager-events and experiences. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.
We’re thrilled to share that Evessio has been named “Best EventManagement Platform” at the Event Technology Awards 2024! This incredible recognition means so much to us, especially in such a competitive category judged by some of the most respected leaders in the events industry.
Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your eventmarketing materials, including: Your website.
In 2024, the demand for comprehensive and feature-rich eventmanagement software continues to escalate. While Swoogo has established itself as a prominent tool for event planning, it’s crucial to consider other solutions to ensure you have the optimal platform for your specific requirements.
In the fast-paced and highly competitive events industry, eventmarketing has become more strategic and measurable than ever. DOWNLOAD NOW Why rethink your eventmarketing approach? Meanwhile, another report notes that 68% of organisers are under pressure to deliver stronger ROI on their events.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
In 2024, the need for comprehensive and feature-rich eventmanagement platforms continues to rise within the eventmanagement industry. We recommend conducting your own thorough research before selecting the best eventmanagement software for your needs.
Maureen Ryan Fable, Group CEO-Americas, FIRST Q: How did you get your start in the eventmarketing industry? A: I started my career in corporate events, first at Billboard magazine, then the New York Stock Exchange, and in 2000, I made the decision to leave a well-paying job to start out on my own. Always being intentional.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. Heres why its invaluable: 1.
This way, you can invite certain donors to the live event (major donors, community leaders, etc.) while encouraging other supporters who cant be there live to participate in an event online. Remember that you may need an eventmanagement app if your event includes virtual elements like livestreams, live chat, and gamification.
How do you turn your passion into a successful event planning career? It will discuss everything you need to know about how to get into eventmanagement. Budget management : Create and maintain a budget that accounts for all aspects of the event(such as venue, decor, catering, and entertainment).
On September 9, 2025, event industry professionals will gather at SkyLight Gallery (Arjaan by Rotana Dubai Media City) to establish new business connections, meet top service providers, and get inspired by the latest innovations in eventmanagement. In 2024, the festival hosted 300 […]
The good news is that with the right approach and event software , you can create events that people will remember for all the right reasons. Strong organizational, communication, and problem-solving skills, along with essential event planning skills, are key to managing these complex tasks effectively.
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
In 2024, the demand for robust and feature-rich eventmanagement platforms continues to grow. Whether you’re an experienced eventmanager or new to the field, this analysis and comparison will help you navigate the landscape and choose the best platform for your organization.
In 2024, the demand for robust and feature-rich eventmanagement platforms continues to grow. Whether you’re an experienced eventmanager or new to the field, this analysis and comparison will help you navigate the landscape and choose the best platform for your organization.
Olympia Events, managed by Legends and ASM Global, has announced the appointments of Thalia Day, Sustainability Lead and Carly Gibbs, Head of Guest Experience. Olympia Eventsmanages Olympia’s iconic […]
9 Hosting successful events offers businesses a variety of benefits. In fact, stats show that 83% of brands enjoy increased sales from eventmarketing, and up to 74% of event participants agree that attending the event improved their opinion of the brand/company that hosted it.
The event industry, once known for its steady cash flow and manageable financial cycles, has experienced profound changes in recent years. However, the onset of COVID-19 fundamentally disrupted this, introducing unforeseen financial strain and requiring a major shift in how event businesses approach cash flow and […]
In 2024, the demand for robust and feature-rich eventmanagement platforms continues to grow. While the EventMobi eventmanagement platform has become a leading tool for event planning, it’s important to consider alternative solutions and competitors to ensure you find the platform that best suits your specific needs.
Want to see how this event checklist works? Download Your Event Planning Checklist The event checklist helps you manage all planning details, reduce uncertainty, and stick to the event timeline. Why Do You Need an Event Planning Checklist? Find the right event technology: Not all tools are created equal.
EventMarketers 2025 B-to-B Dream has been unveiled. Adele Bencsik, Director-Trade Marketing & Sales Operations, Red Bull Canada Adele Bencsik is someone whos always up for a challenge, and in her career, shes dedicated herself to learning the business inside out, making connections and exceeding expectations.
You’ve spent months planning and coordinating every aspect of your event. You’ve put together an attractive eventmarketing website , and have been diligently promoting it to build anticipation for your event.
If youve planned and managedevents already, youre probably familiar with at least some event planning problems and solutions. Meanwhile, if youre organizing your first event, its even easier to underestimate the workload. If one stage is carried out incorrectly, the whole event could go down the tubes.
What Is Online Event Registration? Online event registration is the digital process through which attendees sign up to participate in an event via a website, registration platform, or eventmanagement software. Why Is Online Event Registration Important? What Are the Benefits?
GovNet has launched its brand-new internship programme, created to support and nurture emerging talent in the events industry. Delivered in partnership with Inspire Connect […]
Eventmarketing has evolved far beyond isolated actions. Today, successful events rely on integrated marketing strategies, where every channel and message works in harmony. What is an Integrated Marketing Campaign? Qualitative : Post-event surveys, Net Promoter Score (NPS), and social sentiment.
In 2024, the demand for robust and feature-rich eventmanagement platforms continues to grow. Whether you’re an experienced eventmanager or new to the field, this analysis and comparison will help you navigate the landscape and choose the best platform for your organization.
In this guide, we’ll show you how to promote an event on Instagram, using both paid and organic strategies. We’ll also offer some tips for optimizing your event promotion, and explain why it’s worth investing in a dedicated eventmanagement platform like Eventtia to plan, manage, and analyze every aspect of your upcoming event.
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