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The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. With COVID restrictions a thing of the past, event organizers may still find that the virtual or hybrid approach is worth considering.
Having great eventmanagement software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. Let’s begin!
From asking attendees about food allergies in advance to offering alternatives, there are precautions event planners can take to create a safe and inclusive environment for food-allergic attendees. Rebecca Sundell: At every event we do, we want to try to have food be top nine-free.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the eventmanagement platform for B2B marketers.
As a project coordinator or marketingmanager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right eventmanagement software can revolutionize your processes for putting on successful, highly profitable events.
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
This way, you can invite certain donors to the live event (major donors, community leaders, etc.) while encouraging other supporters who cant be there live to participate in an event online. Remember that you may need an eventmanagement app if your event includes virtual elements like livestreams, live chat, and gamification.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.
With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best eventmanagement software will act as your partner throughout the eventmanagement process. We’ll cover: What Is EventManagement Software?
Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.
But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages. That said, eventmarketing comes with its challenges.
You may also use your eventmanagement solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program! To get the most value from your program, market your offerings extensively.
Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. Enter all-in-one eventmanagement software.
Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your eventmarketing materials, including: Your website.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Sparks has appointed Caroline Sparkes as new director of international marketing. UK-based sports marketing and events agency, iLUKA Collective , has announced the formation of a U.S.
When done right, a great event website can really help hype up your event, turning a casual browser into a committed and loyal attendee! However, creating and publishing event websites has historically been a challenge for marketers—especially ones without an army of developers and designers at their disposal.
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Want to contribute thought leadership?
While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.
Getting people to commit to an event is no easy task. It requires strategic planning, clear communication and marketing, and a way to capture early interest. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience.
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The sweet spot is about a half-dozen key metrics, he said.
Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. Utilize relevant hashtags to increase your event’s visibility and reach a broader audience.
Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, eventmarketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!
Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, eventmarketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!
For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.
London-based eventmanagement company, Events by BFP is celebrating The BFP Collection being officially ranked No. 2 in the UKs Best Workplaces 2025, by Great Place to Work, the global authority on workplace culture. The announcement was made last […]
While there are many new players focusing primarily on virtual events delivery, there is a lack of platforms that also have foundational event design and planning functionality that allows for the flexibility and scalability of multi eventmanagement, regardless of event type.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Johnson has achieved an ISO 20121 Certification for sustainable eventmanagement, the first entity in the company’s global network to do. Company Updates George P.
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.
To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media.
The easily sharable photos and videos from this roaming photo booth were a hit with the meeting planners looking for the next exciting destination for their event. Bloomscape at MGME and Marble LDN A wall-sized mural was a work-in-progress at the booth by eventmanagement companies MGME and Marble LDN that have recently formed a partnership.
And when she entered the marketing industry and watched event professionals jet off around the world, she thought: “Oh, I want that job.” She took a role as an event coordinator, and then applied for a leadership role (then predominantly male-dominated) and got the job. Lamont’s roots at Bombardier run deep. Let us know.
In 2024, the demand for comprehensive and feature-rich eventmanagement software continues to escalate. While Swoogo has established itself as a prominent tool for event planning, it’s crucial to consider other solutions to ensure you have the optimal platform for your specific requirements.
–Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.
Bubble Agency, a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.
In 2024, the need for comprehensive and feature-rich eventmanagement platforms continues to rise within the eventmanagement industry. We recommend conducting your own thorough research before selecting the best eventmanagement software for your needs. Why Look for Eventdrive Competitors?
Prioritize strategic planning and execution Once you’ve defined clear objectives, the next step is developing an in-depth event strategy and plan that aligns with organizational goals. This includes considering your internal resources (budget, stakeholders, eventmanagement software) and external resources (sponsors, vendors, partners).
They tell real truths about your audience’s journey and your event’s reach. Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your eventmarketing by taking the time to understand website analytics.
As a newly elected member, Bowdin is Principal Lecturer in EventsManagement at the UK Centre for EventsManagement (School of Events, Tourism and Hospitality Management, Leeds Beckett University), where he has established eventsmanagement degrees and masters courses since 1996.
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