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In order to increase awareness of your events and boost ticket sales, it’s important to invest time and effort into socialmediamarketing. But with so many socialmedia channels available (and new ones appearing), how should you take advantage of each of them while being relevant? With over 1.2
To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into socialmediaevent promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of socialmedia.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. This will encourage sign-ups and movement to your website for conversions, as well as social sharing and engagement through relevant prompts and hashtags.
Events have a lot to offer your organization. Having great eventmanagement software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Let’s begin!
EventMobi is incredibly excited to officially launch the Social Dashboard, the newest addition to our eventmanagement platform. Over the past decade, we have all been amazed to see the impact socialmedia has had on the event industry. SocialMedia Dashboard for Events, Conferences and Tradeshows.
This is a sponsored post written by Suzanne Fougere, Senior Director, Corporate Strategy, Marketing and Communications with the Halifax Convention Centre. More information about EventManager Blog’s sponsored posts. Socialmedia has changed the way delegates experience, engage with and think about events.
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.
Socialmediamarketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in eventmarketing. Choosing a socialmedia platform.
Whether you’re looking to amp up your organic socialmedia strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post featuring one of her recent weddings.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This way, you can invite certain donors to the live event (major donors, community leaders, etc.) while encouraging other supporters who cant be there live to participate in an event online. Remember that you may need an eventmanagement app if your event includes virtual elements like livestreams, live chat, and gamification.
Corporate eventmarketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.
Tight deadlines and endless checklists no longer cause experienced corporate eventmanagers to panic. Still, it’s important to understand that by reducing your workload with a strong online system for eventmanagement, you have the opportunity to make a corporate meeting even more brilliant. Accelerating onsite processes.
Vividink has promoted Bethany Smith to Head of SocialMedia, recognising her expertise in managing fast-evolving digital channels for the agency’s event sector clients. Her appointment formalises that progression and reflects the growing […]
If no one heard about your event, it never really happened. Eventmarketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with eventmarketing.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
That’s where eventmarketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective eventmarketing campaigns require careful planning and adherence to proven best practices. Interests and values.
Eventmanagement is an integral part of event organisation. After you plan events, you also need to promote them. That’s where eventmarketing comes in. What is eventmarketing. Eventmarketing is one of the best ways to build brand awareness for your event. Communication.
Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. Check out these s trategies to increase event sponsorship and find more sponsors.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.
And while there’s no way to fully eliminate the work required to produce a successful event, you can make things easier on yourself by choosing technology tools that allow you to automate repetitive or manual eventmanagement tasks. Take your event’s website. Modern event technology has changed all of this.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Reach on socialmedia.
Here is a comprehensive guide for event professionals as they gear up for what could be the busiest year of their lives. Planning the Event. Eventmanagers must set a clear schedule prioritizing each step of the event. EventManagement Software. Eventmarketing automation.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on socialmedia.
Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your eventmarketing materials, including: Your website.
Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your eventmarketing by taking the time to understand website analytics. Let’s get started and make your event truly stand out! Does it truly echo your brand?
While technology can help simplify the eventmanagement process, having isolated tools that don’t communicate between each other can make the work more difficult, instead of helping. Before your event. PROJECT MANAGEMENT. Eventmanagement is not a one-person job. EVENTMANAGEMENT. SocialMedia.
Learn about the top eventmanagement platform that event planners are using to save time and effort when managing their meetings and events. I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. It’s a must-have.
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. GEVME Surveys.
For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session. Your event team will likely include the following roles: EventManager. They’ll create a timeline for your planning and managing the event budget. Marketing and Communications Manager.
With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best eventmanagement software will act as your partner throughout the eventmanagement process. We’ll cover: What Is EventManagement Software?
All of these goals can be translated into content that embraces various forms: Socialmedia posts. Many eventmanagement teams appoint one person whose responsibility it is to span different socialmedia accounts and provide fresh event insights, manage online conversations, and answer questions.
According to a survey of B2B marketers, 83% of eventmarketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.
While planning killer events is becoming increasingly more difficult and complicated, plenty of new tools are constantly arriving in the eventmanagementmarket that can keep you on track and make your working life less chaotic. 8 Essential EventManagement Tools for Every Event Planner. Accounting.
And when it comes to organizing online events in 2020, apart from event planning skills, it requires the knowledge of online eventmanagement tools and technology. Eventmanagement software can help you stay organized, save valuable time, and get a lot more done in general. So it begs the question.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. That said, eventmarketing comes with its challenges. One example of this is if you add new speakers or schedule items.
As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the eventmarketing funnel? What is an eventmarketing funnel? How are modern event sales going? How does eventmarketing funnel work.
To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. With the landscape of future events changing rapidly, hybrid eventmanagement companies are ensuring organizations keep pace with innovative designs and futuristic event strategies. Caledonia, WI.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and socialmedia apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You can also make sure your events look good. ” -Amenah R.
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Eventmarketing plan definition & examples. What is an eventmarketing plan? Why d o you need an eventmarketing plan?
You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. A Look Back at My 2016 Predictions.
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