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A State of the Event Industry Survey for the first quarter of 2021 found that a good 68% of respondents expect their events to be hybrid events once they go back to business. . Finding the best eventmanagement software for your objectives. Why event design needs to come before eventmanagement software .
Thats what great experiential marketing is all about. Experiential leadGina Bolgershared, People dont remember what they see – they remember how it made them feel. With decades of collective know-how, we bring the perfect mix of collaboration, craftsmanship, and fearless creativity to make brands shine and audiences rave.
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.
As a project coordinator or marketingmanager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right eventmanagement software can revolutionize your processes for putting on successful, highly profitable events.
Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the eventmanagement platform for B2B marketers.
Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. When you have outgrown your current technology.
Having great eventmanagement software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. Let’s begin!
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. With COVID restrictions a thing of the past, event organizers may still find that the virtual or hybrid approach is worth considering.
Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.
From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Many corporate eventmanagers quickly become overwhelmed by having to jump between so many different tools and tedious manual processes. Does this sound familiar?
Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control. Time management A workback schedule helps you allocate the right amount of time for each task. Marketing emails need multiple rounds of review?
Corporate eventmanagement agency, Eventurous have had the year no one predicted. Eventurous started out as a small team building company, going on to excel and expand into a multi-award winning corporate event agency, offering premium corporate eventmanagement services.
Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global eventsmanagementmarket projects that it will reach $1.76 Account hierarchy is an excellent way for eventmanagers to manage finances and improve the overall eventmanagement process.
Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global eventsmanagementmarket projects that it will reach $1.76 Account hierarchy is an excellent way for eventmanagers to manage finances and improve the overall eventmanagement process.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
He was a member of the board at Innovate Dublin, serving as the organisation’s chairman for two years, and was lead lecturer in eventmanagement at the Fitzwilliam Institute for the last 17 years. I have long admired Paul Davis and the Davis Events crew, he said.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.
She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.
From asking attendees about food allergies in advance to offering alternatives, there are precautions event planners can take to create a safe and inclusive environment for food-allergic attendees. Rebecca Sundell: At every event we do, we want to try to have food be top nine-free.
In the fast-paced world of association eventmanagement, success is often defined by the smooth execution of events, the satisfaction of attendees, and the ability to meet tight deadlines. However, there’s an important element that impacts both staff well-being and event outcomes: organizational culture.
Corporate event planning is notoriously labor-intensive, with planners often reinventing the wheel for each new event. From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm.
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
When done right, a great event website can really help hype up your event, turning a casual browser into a committed and loyal attendee! However, creating and publishing event websites has historically been a challenge for marketers—especially ones without an army of developers and designers at their disposal.
Too often, events are designed primarily around a company’s needs or goals with the attendee as an afterthought. Moreover, an eventmanagement platform with attendee journey mapping baked in allows you to visualize the experience through their eyes. How frequently should I update the attendee journey map for my events?
Story Events, leading London eventmanagement agency, is proud to unveil a bold rebrand of its flagship industry event, the London Summer Event Show, marking a milestone in the Shows remarkable 10-year journey.
This way, you can invite certain donors to the live event (major donors, community leaders, etc.) while encouraging other supporters who cant be there live to participate in an event online. Remember that you may need an eventmanagement app if your event includes virtual elements like livestreams, live chat, and gamification.
Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. Enter all-in-one eventmanagement software.
Joining as EventManagers, Sam Jones and Will Monteiro bring a wealth of experience in planning, executing, and delivering unforgettable events. Their shared passion for innovation and seamless execution will ensure Wildfire continues to set the gold standard in the events industry.
Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.
London-based eventmanagement company, Events by BFP is celebrating The BFP Collection being officially ranked No. 2 in the UKs Best Workplaces 2025, by Great Place to Work, the global authority on workplace culture. The announcement was made last […]
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.
Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.
You may also use your eventmanagement solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program! To get the most value from your program, market your offerings extensively.
At EventUp Planner, we believe that every person should be able to access, understand, and navigate event websites. That’s why we’ve achieved both Americans with Disabilities Act (ADA) compliance and VPAT certification , making our eventmanagement software fully accessible to all users. Level AA standards.
What does 2025 hold for the events industry? Thanks to rapid innovation and the global sharing of ideas entrenched in technology, eventmanagers and planners have started experimenting with new methods and ideas in order to create the perfect blueprint for their events. WORTH READING : Is Event Software Worth It?
When done right, a great event website can really help hype up your event, turning a casual browser into a committed and loyal attendee! However, creating and publishing event websites has historically been a challenge for marketers—especially ones without an army of developers and designers at their disposal.
As you start building out your holiday event to-do list, you’re probably searching for tips and tools to make the process a little easier to manage this time around. Integrated event planning software could be the secret weapon your team needs. Why Should I Use EventManagement Software for Holiday Party Planning?
Thankfully, sophisticated event planning software like Attendease can simplify the task by integrating with marketing automation tools (HubSpot), marketing analytics software (Marketo), CRM solutions (Salesforce), and email marketing tools (MailChimp, Infusionsoft). Providing a variety of ticketing options (ie.
Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. Utilize relevant hashtags to increase your event’s visibility and reach a broader audience.
But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages. That said, eventmarketing comes with its challenges.
Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your eventmarketing materials, including: Your website.
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