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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Johnson has achieved an ISO 20121 Certification for sustainable event management, the first entity in the company’s global network to do. Company Updates George P.

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EMS 2024: Five Takeaways for Trade Show Exhibit Experiences

Event Marketer

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

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10 Virtual Trade Show Platforms for Your Next Event

EventMB

As virtual meetings and conferences become more common, we can only assume that online trade shows are next. Here are ten tools for organizing virtual trade shows. More and more major events are announcing online alternatives after canceling their in-person gatherings, […].

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move.

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Why Trade Shows Haven’t Had a Smooth Transition to Virtual

EventMB

In the last few weeks, we've seen virtual events become more widespread as an alternative to live events, but trade shows and exhibitions haven't made a particularly smooth transition. Based on our timeline, live events are unlikely to be permissible into next year, and this is especially true of […].

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. This year was no exception. I attended in search of trends shaping U.S.