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The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides EventMarketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + EventMarketer Content.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. If used correctly, social media can be a convenient asset to your eventmarketing strategy. Book a demo with us today!
In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Start With Clear Goals and Objectives Clear goals should be the beginning of any marketing plan. The post 5 Ways to Make Your EventMarketing Plans More Effective appeared first on EventMobi. Let’s begin!
Set yourself and your team up for success with tried and tested strategies and insights from eventmarketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori. The greats learn from the greats.
Take Your EventMarketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.
Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, EventMarketer trade shows editor. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.
EventMarketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
The editors of EventMarketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.
Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! SpotMe is the event management platform for B2B marketers. With over 2 million users, G2 and Forrester says SpotMe is one of the key contenders in the space.
Scenes from in and around the keynote: EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Inside the Delta Keynote Experience at Sphere in Las Vegas appeared first on EventMarketer. Learn more here.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. With this acquisition, Exhibitus will expand its operational footprint for experiential marketing services throughout the U.S. Submit your news here. Submit your agency news updates here.
THE ROLE OF DATA FOR EVENTMARKETERS Data has become essential for eventmarketers, offering insights into what truly engages and drives audiences. By putting attendees closer to their favorite teams and players, brands can align themselves with the excitement of the experience, deepening the connection with the audience.
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. Separate surveys were initiated to consumer eventmarketers, b-to-b eventmarketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on EventMarketer.
Agency: EventMarketing Partners) CROSS-POLLINATION Teamwork makes the dream work, or at least it did for SUSE and its NRF 2025 comrades. The post NRF 2025 Ideas: Four Experiential Tactics We Loved appeared first on EventMarketer. Dare we say the scene was whimsical?
In this episode, Breton, who was featured in EventMarketers inaugural class of The Watchlist , delves into Walmarts virtual innovations and its expansion into emerging platforms and experiences. The post Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart appeared first on EventMarketer.
HOW SHOULD EVENTMARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for eventmarketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. They absolutely can.
These are just some of the data points we dive into in the Women in Events 2024 Career Progression and Satisfaction Report. Coproduced with: The post Women in Events: The 2024 Career Progression and Satisfaction Report appeared first on EventMarketer. Download your copy of the report below.
30 Brand-side EventMarketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. MEET THE 2024 WATCHLIST Check out our Watchlist Week conversations with the honorees on EM’s LinkedIn channel , under Events.
More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply EventMarketer: This exhibit is the result of 24 months of planning. Partners: GES, Converse Marketing People profiles, story pitches and all other trade show coverage: Send us a note.
Eventmarketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on EventMarketer. Catch up on all of this years weekly trends here.
As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. EventMarketer: How has the exhibit experience evolved for this years CES? Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.
EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on EventMarketer. Learn more here. Learn more here.
Emotional Impact Eventmarketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.
The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on EventMarketer. To sponsor an episode and feature your company on this page, reach out to Alex Chung, achung@accessintel.com.
UKEVENTS looks forward to sharing the full report with Government stakeholders, underscoring the importance of ongoing support to ensure the UK retains its competitive edge in the international eventsmarket.
More from CES 2025: Watch On Demand: Harnessing AI for More Human Brand Experiences Inside the Delta Keynote Experience at Sphere in Las Vegas The post 29 Questions at the Panasonic CES 2025 Experience appeared first on EventMarketer.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
The post Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders appeared first on EventMarketer. To sponsor an episode and feature your company on this page, reach out to Alex Chung, achung@accessintel.com.
Related: Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’ Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions The post Betty Crocker’s AI-driven Dream Bake Studio Helps Consumers Fight ‘Bakers Block’ appeared first on EventMarketer.
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.
While Este Lauder plans to dominate the multibillion-dollar global home fragrance industry with Soliqaire, wed wager that eventmarketers wont be far behind on leveraging the tool in their multisensory experiences. Blockers and Unfair Canada Pop-ups The post The Brief: Ice Festivals and Big Rings appeared first on EventMarketer.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
. • Matthew Byrne, President & Founder, Byrne Production Services • Gregg Dukofsky, Founder, Interactive Entertainment Group • Bryan Roe, President & CEO, SensoryCo The post 2025 Forecasters: Q&As with the Industry’s Best and Brightest appeared first on EventMarketer.
WHY IT MATTERS NOW Millennials and Gen Zers are bringing a new level of advocacy and self-awareness for what event audiences need and want from a live experience. For many eventmarketers, these changing demands require a fresh understanding of what truly inclusive events look like.
In light of the recommendation era and the acceleration of AI tools, b-to-b eventmarketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
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.” With the significant participation of booking agents, LGH has not only increased their potential revenue but also deepened its relationships within the industry, ensuring that the group remains at the forefront of the UK’s corporate, meetings and eventmarket.
Inside the Sure Thing Club: The post How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’ appeared first on EventMarketer. I think we struck a good balance.” Agency: Black Flamingo Agency.
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EventMarketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.
Julie Smolyansky, CEO, Lifeway Foods EventMarketer: Tell us about Lifeways origins and introducing kefir to a U.S. Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.
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