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THE ROLE OF DATA FOR EVENTMARKETERS Data has become essential for eventmarketers, offering insights into what truly engages and drives audiences. By putting attendees closer to their favorite teams and players, brands can align themselves with the excitement of the experience, deepening the connection with the audience.
HOW SHOULD EVENTMARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for eventmarketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. BIGGEST EVENTTECH MISTAKES YOU STILL SEE?
CONTACT INFORMATION: BRYAN ROE PRESIDENT/CEO EXPERIENCE@SENSORYCO.COM 760.385.3939 SENSORYCO.COM The post EventTech Industry Forecasters: Q&A with SensoryCo appeared first on EventMarketer. Our client eventually settled in on a dirty, slightly fishy reptilian experience.
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES EventMarketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
Skift Take: Last month saw plenty of AI-related eventtech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings
Capabilities include: EventMarketing Website and Registration to create a seamless attendee journey from beginning to end. Virtual and Hybrid Event Platform using technology to create lifelike experiences for virtual attendees. More : 8 Ways to Measure Virtual Event Performance and ROI. Inevitable?
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , eventmarketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.
They solicited content from a number of tech providers, some of which were Event Technology Awards participants, and launched an event featuring educational presentations on three stages. The response to the event, which they named EventTech Live , was surprising. Attendance at EventTech Live is free.
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.
Skift Take: The eventtech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings
London and New York-based eventtech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest eventtech (and venue finding) vendors.
I could keep going, but the point has already been made and accepted: events and experiences are and will continue to be necessary for building business. So why is it that the conversations in the event and experiential marketing space are becoming hackneyed and predictable? What does this mean for eventmarketingtech?
As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in event technology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.
Events are consistently cited as one of the most effective marketing channels , and eventmarketing software platforms make it possible for your events to become even more successful. While many eventmarketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.
Fifteen months into the pandemic, some eventmarketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.
Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings
Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located trade shows, EventTech Live and Event Sustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end event technology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
Skift Take: AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. The latest platforms promise to save resources and deliver video content that delivers tangible results. Miguel Neves Read the Complete Story On Skift Meetings
Eventtech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning. So there you have it, our top 2019 eventtech trends.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.
While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences. As long as your meeting and eventtech is approachable and intuitive, you’ll be able to excite any audience, no matter their technical know-how.
Europalcos EventTech The LED wall had two uses. As the event took place in a hotel with a strong presence in the eventmarket, the priority was always to have the space designed in 3D with all the exact floor plans and measurements, he says.
Choose 2 Rent, a leader in innovative technology solutions for the events industry, has reaffirmed its commitment to driving event technology forward by signing on as the Headline Sponsor for EventTech Live (ETL) London 2025.
Live eventtech pioneer Eventbase have launched the worlds first secure digital credential for conferences and events at the South By Southwest (SXSW) Conference and Festivals, taking place in Austin, Texas this week.
Because once again, you can’t buy engagement, and the most amazing online event platform in the world can’t overcome a poorly designed event agenda. In many ways, I look back fondly on the days when I first met Ruud, when there were only a handful of players in the online eventsmarket.
Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.
When I set out to write this blog post on eventtech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Projection mapping.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.
At The Imagination Collaborative, we don’t just design events, we craft immersive, data driven experiences that push the boundaries of what’s possible.
“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Eventmarketers have realized this.
Virtual events are here to stay—unlock insights on how organizations can best leverage eventtech to prepare for the future… The post Optimize Your Strategy for a Future Dominated by Virtual And Hybrid Events appeared first on EventMarketer.
With a new cohort of planners and organizers, aptly named “The Google Generation” now in event leadership roles, Giberti considers them to be the driving force behind the acceleration of technology in the industry. Read More : Survey: Many EventMarketers Say Orgs Not Effective at Virtual Events.
Event Industry News is pleased to announce that registration is now officially open for two of the industry’s most anticipated events: EventTech Live and Event Sustainability Live.
EventTech Gets Personal Refreshing fun at Grand Hyatt San Antonio River Walk Bespoke moments that speak to individual attendees are the ones that are remembered. He pointed to global profiles that will allow planners to draw on deeper data sets to deliver personalized event follow-up and marketing.
EventTech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered eventtech platform designed to revolutionize organic eventmarketing.
Want the lowdown on all things eventtech? In this month’s round up of top eventtech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.
Foxon Media, a specialist organiser of B2B events for the asset management industry, has announced the appointment of FFAIR as its online exhibitor manual and e-commerce platform provider.
For over a decade, we created machine learning and AI solutions that transform the way events are delivered and experienced. From real-time event flow tracking to dynamic, highly personalised ML recommendations during […] TurnoutNow is a leading provider of AI-powered technology solutions.
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