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THE ROLE OF DATA FOR EVENTMARKETERS Data has become essential for eventmarketers, offering insights into what truly engages and drives audiences. By putting attendees closer to their favorite teams and players, brands can align themselves with the excitement of the experience, deepening the connection with the audience.
HOW SHOULD EVENTMARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for eventmarketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. BIGGEST EVENTTECH MISTAKES YOU STILL SEE?
CONTACT INFORMATION: BRYAN ROE PRESIDENT/CEO EXPERIENCE@SENSORYCO.COM 760.385.3939 SENSORYCO.COM The post EventTech Industry Forecasters: Q&A with SensoryCo appeared first on EventMarketer. Our client eventually settled in on a dirty, slightly fishy reptilian experience.
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. And would you feel as confident in your ability to track the event’s performance?
Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , eventmarketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES EventMarketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.
And with today’s rapidly-evolving eventmarketing technology , there’s more opportunity than ever for organizations to build innovative and disruptive marketing strategies that leverage the power of experiential. Like so many things today, the future of eventmarketing depends on technology.
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting. Capabilities include: EventMarketing Website and Registration to create a seamless attendee journey from beginning to end. Inevitable?
Events are consistently cited as one of the most effective marketing channels , and eventmarketing software platforms make it possible for your events to become even more successful. While many eventmarketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.
Skift Take: Last month saw plenty of AI-related eventtech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings
They solicited content from a number of tech providers, some of which were Event Technology Awards participants, and launched an event featuring educational presentations on three stages. The response to the event, which they named EventTech Live , was surprising. Attendance at EventTech Live is free.
Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings
London and New York-based eventtech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
Skift Take: AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. The latest platforms promise to save resources and deliver video content that delivers tangible results. Miguel Neves Read the Complete Story On Skift Meetings
Skift Take: The eventtech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings
As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in event technology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.
Fifteen months into the pandemic, some eventmarketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans. The ramifications are clear,” the study said.
Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.
From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.
The Event Farm marketing team is getting ready to host an event series. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an eventmarketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. (
Event Industry News | EventTech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]
Europalcos EventTech The LED wall had two uses. As the event took place in a hotel with a strong presence in the eventmarket, the priority was always to have the space designed in 3D with all the exact floor plans and measurements, he says.
Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention. It's not the marketing tools. It's how we use them.
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings
Eventtech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning. And that’s not all event automation does!
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end event technology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience.
Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located trade shows, EventTech Live and Event Sustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]
Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
Virtual events are here to stay—unlock insights on how organizations can best leverage eventtech to prepare for the future… The post Optimize Your Strategy for a Future Dominated by Virtual And Hybrid Events appeared first on EventMarketer.
You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.
For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.
Live eventtech pioneer Eventbase have launched the worlds first secure digital credential for conferences and events at the South By Southwest (SXSW) Conference and Festivals, taking place in Austin, Texas this week.
Because once again, you can’t buy engagement, and the most amazing online event platform in the world can’t overcome a poorly designed event agenda. In many ways, I look back fondly on the days when I first met Ruud, when there were only a handful of players in the online eventsmarket.
Choose 2 Rent, a leader in innovative technology solutions for the events industry, has reaffirmed its commitment to driving event technology forward by signing on as the Headline Sponsor for EventTech Live (ETL) London 2025.
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