EventMB

FEBRUARY 1, 2024

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 203

Event Tech Tech 2024 Events 203

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.

Event Tech 209

Event Tech Tech 2021 2022 209

EventMB

APRIL 24, 2023

Skift Take: AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. The latest platforms promise to save resources and deliver video content that delivers tangible results. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 209

Event Marketing Marketing Events Meetings 209

PCMA Convene

JUNE 11, 2021

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans. The ramifications are clear,” the study said.

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Event Marketing Marketing Event Tech Tech 116

EventMB

MAY 2, 2023

Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings

Event Marketing 201

Event Marketing Marketing Technology Events 201

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 138

Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

Marketing 204

Marketing Event Tech Tech Technology 204

Event Farm

OCTOBER 18, 2017

The Event Farm marketing team is getting ready to host an event series. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an event marketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. (

Marketing 199

Marketing Event Marketing Events Tech 199

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Management Sponsorships Sustainability 129

Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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2024 Event Tech Tech Venues 110

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

EventMB

JULY 18, 2023

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

Speakers 172

Speakers Event Tech Tech Marketing 172

Endless Events

MARCH 15, 2019

Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. And that’s not all event automation does!

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Event Tech 2019 Tech Technology 125

EventBank Insights

JUNE 24, 2019

There's FinTech for Finance, Med Tech for Medicine, Martech for Marketing. So Clearly if there's events, well, there's Eventtech. Types of Event Technology Venue Marketplaces Registration & Check-in Tools Event Marketing Tools Event Website Builders Surveys and Polls Networking Platform Event Analytics.

Event Tech 122

Event Tech Tech Event Technology Technology 122

Event Farm

OCTOBER 3, 2017

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention. It's not the marketing tools. It's how we use them.

Marketing 155

Marketing Event Tech Tech Event Planning 155

SpotMe Blog

OCTOBER 27, 2022

Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.

Corporate Events 246

Corporate Events 2023 Event Apps Sustainability 246

Event Marketer

OCTOBER 28, 2024

THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences. By putting attendees closer to their favorite teams and players, brands can align themselves with the excitement of the experience, deepening the connection with the audience.

Entertainment 103

Entertainment Tech Event Tech 2025 103

Event Farm

MAY 24, 2017

This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience.

Event Tech 153

Event Tech Tech Healthcare Technology 153

GEVME

APRIL 23, 2018

Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. What event managers should know about GDPR. Event marketing under GDPR. Questions to ask event tech suppliers about the GDPR.

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Event Tech Tech 2013 Events 195

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

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Sponsorships B2C Financial Event Ideas 312

Event Marketer

OCTOBER 28, 2024

HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. BIGGEST EVENT TECH MISTAKES YOU STILL SEE?

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Event Tech Tech 2025 Negotiating 100

SmartMeetings

JUNE 16, 2022

Because once again, you can’t buy engagement, and the most amazing online event platform in the world can’t overcome a poorly designed event agenda. In many ways, I look back fondly on the days when I first met Ruud, when there were only a handful of players in the online events market.

Event Tech 126

Event Tech Tech Technology Consulting 126

Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Live translation.

Event Tech 103

Event Tech Tech Social Media Technology 103

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 139

Marketing Food and Beverage Sponsorships Tech 139

Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart.

Event Tech 105

Event Tech Tech Meetings Insurance 105

Event Farm

APRIL 28, 2017

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. Geofilter Data Event Marketers Should Leverage.

Social Media 200

Social Media Event Marketing Marketing Events 200

Smart Meetings

JANUARY 6, 2022

Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting. Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end. Inevitable?

Event Tech 105

Event Tech Tech 2022 2008 105

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 212

Event Marketing Marketing Meetings Event Tech 212

Event Farm

MARCH 14, 2017

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.

Social Media 179

Social Media Marketing Event Marketing Event Tech 179

EventMB

AUGUST 8, 2023

It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Skift Take: The old tunnel-vision focus on the traditional sales funnel is now too narrow. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Marketing 169

Marketing Meetings Event Tech Tech 169

Eventsforce

JANUARY 14, 2020

More worryingly, perhaps, is the fact that less than one in two say they have limited skills to make confident, informed decisions around their event tech investments – despite holding responsibility for it in majority of organisations. 2 How to Collect Valuable Data from Events. Want to be a tech-savvy event planner?

Event Tech 109

Event Tech Tech Social Media Sponsorships 109

Event Industry News

APRIL 6, 2021

Registration for the inaugural Event Tech Live (ETL) USA & Canada opens today (Tuesday 6 April) and details of the first four sessions have been revealed, which highlights the organiser’s international connections and commitment to quality content.

Event Tech 87

Event Tech Tech Trade Shows Technology 87

EventMB

FEBRUARY 13, 2023

Skift Take: Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events. Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 225

Event Technology Technology Event Marketing Marketing 225

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Besides increasing reach and buzz, influencer marketing boosts returns too. How influencer marketing tech works.

Social Media 178

Social Media Marketing Tech Speakers 178

EventMB

FEBRUARY 7, 2023

Skift Take: New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results. Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 218

Event Technology Event Marketing Technology Events 218

Event Industry News

SEPTEMBER 10, 2024

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.

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Event Tech Tech 2024 Global Events 64