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And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.
At Event Farm we’re constantly in contact with eventmarketers, and we understand that event pros are busier than the average busy person. Between securing venues , finding speakers , hiring a caterer, and making sure every last detail is in place, event pros also have to find time to get the word out about their event.
While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences. As long as your meeting and eventtech is approachable and intuitive, you’ll be able to excite any audience, no matter their technical know-how.
However, you need to have a viable promotion plan, as well as a way for people to network at the event itself. To help you achieve these two goals, we’ve researched the best tools for socialmedia management at events. Buffer is a unique socialmedia tool that focuses mostly on publishing. Facebook Events.
“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Eventmarketers have realized this.
Eventtech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning. Hybrid Events Work With Any Budget.
Want the lowdown on all things eventtech? In this month’s round up of top tech stories, we look at the latest trends in socialmedia and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.
At Event Farm, we pride ourselves on continually bringing innovation to the eventmarketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for eventmarketers. Geofilter Data EventMarketers Should Leverage.
How are you using eventtech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. And for practical eventtech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge.
Do you remember the time when all the socialmedia platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.
While your event goals and objectives will remain the same, you’ll need new tools and tactics to achieve them. In a virtual format, your eventtech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose.
But even though these marketing channels aren’t dead, it’s difficult for organizations to differentiate themselves online, or to create long-lasting impressions on their audience using email marketing or socialmedia campaigns. Events, in other words, drive serious business results.
Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. EventMarketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with EventTech.
Every year, we are finding event technology that is way more immersive and profitable. With the technology industry at its peak, 2018 has also seen a lot of updates in eventtech trends that have gained widespread acceptance and are expected to last and grow further in the coming years. Event gamification. for everything!
Kaplan also shared lessons learned from his more than 15 years at one of the most iconic brands on the planet, from the importance of delivering cultural impact to why earned and socialmedia are “must-haves.”. The Hall of Ideas was the place to be to explore the latest eventtech, network, play games and enjoy bites and brews.
When I set out to write this blog post on eventtech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Live translation.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.
Read our guide to event planning for Gen Z to get the inside scoop on the youngest attendees. Gen Z is unique in the history of event attendees. They’re the first generation to grow up with the Internet, and socialmedia and digital platforms run in their veins. Create digital-first events.
Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.
Paid media agency Tag Digital is sponsoring EventTech Live (ETL) USA & Canada, which takes place in June. The last 15 months has highlighted how much organisers need a modern marketing strategy with a digital arm capable of supporting the build of rich data.
Rachel Stephan, senior eventmarketing strategist at sensov/ eventmarketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Socialmedia has shifted the balance of power between customers and brands. The future of event promotion.
Want the lowdown on all things eventtech? In this month’s round up of top eventtech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top eventtech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.
Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy socialmedia influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. TahiraCreates.
Leverage Social Proof Testimonials, reviews, and endorsements can boost your event’s reputation. Connect Your Website to Your EventTech Integrate your eventtech stack into your website. Decide What to Change Post-Event After your event concludes, decide what changes you’ll make to your website.
MarketingEventmarketing is what turns your carefully cultivated brand into a tool. Through your design, messaging, visuals, and partnerships, you go to market and start driving registrations. Using EventTech as a Brand Activation Tool Your eventtech is at the center of your attendee experience.
Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use eventmarketing for your association And several association marketing tools to add to your arsenal!
EventTech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Brand and Buzz Stage at EventTech Live 2018. Speaker: Eran Ben-Shushan.
Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Facial recognition is definitely an aspect of event-tech that is on its way up.
Talk events, products, services or anything under the sun that needs marketing, socialmedia has become the indispensable name that first comes up! Socialmedia has actually proved to be one of the most successful tools for eventmarketing. Before the event! The Three Big Phases!
Before your event is even announced, you should be planning a socialmedia strategy for promoting your event and engaging attendees before, during and after your event. Attendees are planning their experience long before they arrive and reflecting how the event influenced them long after.
Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create eventtech sponsorship packages. Marketing Communications.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas.
Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned eventmarketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.
The global event management software market was valued at $6.4 In less than ten years, the eventtechmarket will nearly double. It’s clear that AR and AI are both already mainstream, even though the event industry is still playing catch-up. Artificial Intelligence at Events. to event attendees.
Eventmarketing metrics Chances are, your marketing team puts a lot of time and effort (as well as money!) into making your event as visible as possible. The easiest way to cut stress and make sure you’re putting your work where the worth is to look at eventmarketing ROI. But if you made $6000?
There are a few added bonuses that come with a successful corporate social responsibility initiative as well: . As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, socialmedia, email marketing and other channels. . How eventtech can help.
Want the lowdown on all things eventtech? In this month’s round-up of top eventtech stories, we take a look at LinkedIn’s new video meeting tool along with some cool features that help organisers drive more casual conversations around their events. EventTech Talk: How to Choose a Virtual EventTech Platform.
Want the lowdown on all things eventtech? China has been one of the first countries to bring back live events since the pandemic took hold of the global economy – and many are watching closely to see what kind of new preventative measures future events will need to put in place to protect attendees and keep them safe.
Event planning terms are nothing new. But throw in eventtech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Eventmarketers use it to communicate with and track communication with event participants. . Event planning terms: D.
High Touch”, exploring how to strike the right balance between technology and human interaction at events. The event clearly demonstrated that technology (High Tech) is meant to enhance, not replace, the human element (High Touch) in the creation of unforgettable event experiences. What is it?
According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for eventmarketing (behind socialmedia and email marketing).
The most successful marketers today show a lot of care when it comes to their eventmarketing strategy. In fact, according to the EventMarketing Institute, seventy-seven per cent of marketers perceive marketing experientially as a crucial part in the marketing strategy of their brand.
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