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Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?
Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? HOW SHOULD EVENTMARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? BIGGEST EVENTTECH MISTAKES YOU STILL SEE? For the years leading up to the pandemic the buzz word was always “what’s new and next!”
From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. You want to make things about as “real” as possible, whether the activation is heavy in tech or not. DO WE NEED TECH TO ENGAGE THE SENSES?
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES EventMarketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.
Skift Take: Last month saw plenty of AI-related eventtech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings
“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. See also: Tech Mergers Could Simplify Virtual Meeting Management.
A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. The response to the event, which they named EventTech Live , was surprising.
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
Skift Take: The eventtech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings
London and New York-based eventtech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest eventtech (and venue finding) vendors.
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in event technology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.
Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , eventmarketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.
I could keep going, but the point has already been made and accepted: events and experiences are and will continue to be necessary for building business. So why is it that the conversations in the event and experiential marketing space are becoming hackneyed and predictable? So, what’s the future of tech?
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.
Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located trade shows, EventTech Live and Event Sustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]
The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.
Eventtech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning. So how does tech play into this?
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end event technology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. EventTech Tribe –group marketing of cloud-based eventtech products, including an appointment management system and a venue sourcing site.
Choose 2 Rent, a leader in innovative technology solutions for the events industry, has reaffirmed its commitment to driving event technology forward by signing on as the Headline Sponsor for EventTech Live (ETL) London 2025.
Live eventtech pioneer Eventbase have launched the worlds first secure digital credential for conferences and events at the South By Southwest (SXSW) Conference and Festivals, taking place in Austin, Texas this week.
It was something that might be of even greater impact than their work on hybrid events and arguably may become their legacy in the industry: Event Design Canvas. Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. Read More : From Planners to Producers: Tech Tips for Virtual Event Success.
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings
Europalcos EventTech The LED wall had two uses. As the event took place in a hotel with a strong presence in the eventmarket, the priority was always to have the space designed in 3D with all the exact floor plans and measurements, he says.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.
Fifteen months into the pandemic, some eventmarketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.
When I set out to write this blog post on eventtech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Projection mapping.
At The Imagination Collaborative, we don’t just design events, we craft immersive, data driven experiences that push the boundaries of what’s possible.
EventTech Gets Personal Refreshing fun at Grand Hyatt San Antonio River Walk Bespoke moments that speak to individual attendees are the ones that are remembered. We are solving a need for our customers and bringing smart AI concepts to the broader Cvent ecosystem,” said Ludwig.
Events are consistently cited as one of the most effective marketing channels , and eventmarketing software platforms make it possible for your events to become even more successful. While many eventmarketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.
Want the lowdown on all things eventtech? In this month’s round up of top eventtech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.
Event Industry News is pleased to announce that registration is now officially open for two of the industry’s most anticipated events: EventTech Live and Event Sustainability Live.
With a new cohort of planners and organizers, aptly named “The Google Generation” now in event leadership roles, Giberti considers them to be the driving force behind the acceleration of technology in the industry. Read More : Survey: Many EventMarketers Say Orgs Not Effective at Virtual Events.
“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Eventmarketers have realized this.
Virtual events are here to stay—unlock insights on how organizations can best leverage eventtech to prepare for the future… The post Optimize Your Strategy for a Future Dominated by Virtual And Hybrid Events appeared first on EventMarketer.
Foxon Media, a specialist organiser of B2B events for the asset management industry, has announced the appointment of FFAIR as its online exhibitor manual and e-commerce platform provider.
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. EXPERIENCES & EXTRAS.
Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings
EventTech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered eventtech platform designed to revolutionize organic eventmarketing.
For over a decade, we created machine learning and AI solutions that transform the way events are delivered and experienced. From real-time event flow tracking to dynamic, highly personalised ML recommendations during […] TurnoutNow is a leading provider of AI-powered technology solutions.
EventTech Live (ETL) Vegas partner, lead capture specialist Zuant, launches a 3D tour of the show this week, an interactive digital twin giving visitors around the world a chance to see the layout of the room, exhibitors’ stands and ETL’s acclaimed content in action.
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