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As an event planner, you’ve got a lot on your plate. But let’s face it, even superheroes need a sidekick like a good corporate eventtechnology. Picture this: an event management tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages.
Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. There’s a helluva lotta conversations going on across the experiential ecosystem as brands, agencies and partners get next year’s events moving today—in hopes that tomorrow’s experiences blow the doors off yesterday’s.
The key to eventmarketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. Maybe it’s a recap of the event that feels equally as important and as amazing as having been there in person. Embrace the widespread adoption of eventtechnology.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in eventtechnology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing?
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
The rise of new-era digital platforms and tools offers eventmarketers a fresh engagement opportunity. But experts agree that two years of living life virtually during the pandemic has played a major role in accelerating the adoption of emerging technologies. This surge in mind-boggling tech seems to have happened overnight.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in eventtechnology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
The stage was set, the spotlight shone brightly, and the most innovative names in eventtechnology were celebrated at this year’s EventTechnology Awards! Bringing together the brightest minds and groundbreaking solutions, this year’s ceremony honoured those shaping the future of events across the globe.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?
Powering Unforgettable Event Experiences At Fenix EventTechnology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. Why Choose Fenix?
THE RAVENS GIVE FAN EVENTS A FROSTY MAKEOVER WITH A POP-UP ICE FESTIVAL In the leadup to the Baltimore Ravens divisional playoff game in New York on Sunday, the team invited fans to conquer the cold from Jan. Hosted on its home turf at M&T Bank Stadium, the all-ages event gave traditional fan fests an icy makeover.
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. The post Virtual Event Roundup: 12 Programs That Conquered Zoom Fatigue appeared first on EventMarketer.
With the boom of online events, most companies have increased their portfolio of virtual events. By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. . Brand Consistency. Interactivity.
Jonas EventTechnology (JET), a leading provider of event registration services and technology, is proud to announce the appointment of Sarah Cox as its new Managing Director. With eight years in senior roles at Noble Events […] With eight years in senior roles at Noble Events […]
EventMarketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The Experiential Marketing Measurement Coalition’s (EMMC) mission is to demystify the topic of event measurement. Learn more here.
After a lengthy search for a new Sundance Film Festival location, organizers last week announced that starting in 2027, the event will take place in Boulder, CO. Organizers cited the need for more venues to accommodate the festivals myriad screenings and robust range of event programming. So, why relocate a tentpole show?
As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in eventtechnology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.
From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative eventtechnology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners.
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% As highlighted in the 2024 State of EventMarketing report, 78.5% Lets look at the primary advantages: 1.
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end eventtechnology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The ability to personalize live events using AI is the killer app many event producers have been waiting for.
EventMarketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry. Look out for our next survey in April.) (Look out for our next survey in April.)
Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding eventtechnology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.
Skift Take: Cvent has acquired eventmarketingtechnology company Splash, the eventtechnology giant’s fourth acquisition this year. Andrea Doyle and Miguel Neves Read the Complete Story On Skift Meetings
Event organisers must do more to measure the impact of live translation services. This is one of the key findings from independent research commissioned by multilingual eventtechnology and services provider, Interprefy.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. Did we stop at Webex Events’ champagne bar more than once during the Opening Reception?
Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.
More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. The idea was to highlight how brands can extend their marketing partnerships on Twitter to gain resonance and relevance in the moment. Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform.
Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by eventmarketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger eventmarketing. .
Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. For more insight, we asked Jones to share her tips for a hosting a successful hybrid event program.
The editors of EventMarketer announce the winners of the 2023 Ex Awards, the world’s oldest and most prestigious recognition program for event and experiential marketing. Victors were crowned at a “Let’s Glow”-themed gala held during the Experiential Marketing Summit in Las Vegas, May 9-11.
The mobile-first event offered plenty of opportunities for social sharing. Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. EventMarketing Roles : Specialists who promote and marketevents to target audiences.
And that makes the tech a valuable investment for eventmarketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno. Agency: Courageous.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. to bring together Black professionals in technology and entrepreneurship. How did it go?
Skift Take: New research from Swoogo reveals that organizations have yet to fully integrate eventtechnologies, hampering their ability to prove ROI for their meetings and events. Colette Edenborough Read the Complete Story On Skift Meetings
The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on EventMarketer.
Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.
Honoring the best experiential and eventmarketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.
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