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How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it.

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FFAIR Closes Financial Year with 150% ARR Growth Milestone

Event Industry News

FFAIR, the award-winning exhibitor and sponsorship management platform, has capped off an outstanding financial year by achieving a milestone of 150% annual recurring revenue (ARR) growth. This significant achievement underscores FFAIRs rapid expansion and increasing adoption across the global events industry.

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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How to Measure Event Marketing Success

GEVME

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

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Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program

Event Marketer

Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness. Financial gurus and co-hosts Bilal and Millings of the “Earn Your Leisure” podcast also led a session with Chance the Rapper to discuss the importance of building wealth, accessing capital and establishing generational wealth.

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Labor Day Spotlight: The Growing Demand for Specialized Freelance Meeting Planners

Smart Meetings

The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.

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How to Secure Event Sponsorship

Attendease

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Credibility.