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To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it.
FFAIR, the award-winning exhibitor and sponsorship management platform, has capped off an outstanding financial year by achieving a milestone of 150% annual recurring revenue (ARR) growth. This significant achievement underscores FFAIRs rapid expansion and increasing adoption across the global events industry.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of eventtechnology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness. Financial gurus and co-hosts Bilal and Millings of the “Earn Your Leisure” podcast also led a session with Chance the Rapper to discuss the importance of building wealth, accessing capital and establishing generational wealth.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Credibility.
From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Popular event metrics include attendance, number of tickets sold and amount of direct revenue generated.
The news vignette highlighted how advertisers can become part of massive conversations through Twitter’s news verticals, which go well beyond traditional coverage, like politics, and span business and tech, climate, health and science, and financialmarkets. Agency : DesignScene.
“Van Gogh: The Immersive Experience,” an all-digital and handsfree exhibit running in New York City’s financial district through October, adds the touch of culture consumers have been craving via interactive, painting-inspired photo moments and new interpretations of Van Gogh’s work. Introduction.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
The event industry, once known for its steady cash flow and manageable financial cycles, has experienced profound changes in recent years. Historically, this sector operated under fairly predictable financial dynamics.
Skyline Exhibits, a trade show exhibiting company, announced that Peter Goepfrich has joined the company as Chief Financial Officer (CFO). Goepfrich will be responsible for creating and implementing all financial strategies for Skyline and will lead the finance, accounting, and technology teams.
as a $1 trillion market opportunity. Tevent, a UK-based virtual eventtechnology platform, announced a $2 million round of seed funding backed by a group of individual Silicon Valley investors from companies such as Salesforce, Medallia, MeshDynamics.io No specific financial details were provided. March 10, 2022.
It lets you: Diversify revenue streams Increase financial stability Grow your program offerings Attract new members (with non-member/blended events) Diversify revenue streams Say you have 2,000 writers each paying $150 in dues every year. Non dues revenue is more than a temporary financial boost. a sense of security.
The EventTechnology Awards (ETA)’s eighth edition will take place this Thursday 5 th November. The calibre of entries this year highlights the role technology has played in helping to adapt the industry to serve new demands post-Covid-19. Allseated shortlisted for the EventTechnology Awards. Register Here.
And that makes the tech a valuable investment for eventmarketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno. Agency: 160over90.
Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.
The Events Industry Council announced today that the 2024 FICP Annual Conference, hosted by the Financial & Insurance Conference Professionals (FICP) in Denver from November 10-13, achieved silver level certification to the EIC Sustainable Event Standards.
The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. Tim Berghoff, Senior Director-EventMarketing, Qualcomm .
SXSW 2018: Brand Experiences From Austin’s Flagship Event. ALLY FINANCIAL. In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion.
It is a major global issue and one that is vital for organizers to understand and prepare for, as ignoring it could lead to some very serious financial consequences,” Sirius said. The Impact on Marketing. The impact that GDPR will have on eventmarketing was another area the survey investigated.
With an impressive background in how to monetise audiences for publishers, through events, Orson Francescone moved to the Financial Times’ stable four years ago, as managing director of FT Live. This episode sees Orson talk through the background, strengths and processes of the FT’s event division.
It also donated $1 per custom trading card to its PetSmart Charities nonprofit, which serves as the largest financial supporter of animal welfare in North America. The post PetSmart Fuses Football and Furballs Along the 30-Stop MVPets TAILgate Tour appeared first on EventMarketer. Agency: Activent.
The Scottish Event Campus (SEC) is celebrating a record-breaking year for exhibitions, with unprecedented growth in visitor numbers, revenue, and event diversity in its 40th anniversary year.
In events since 2012, and in technology for about the same amount of time, Zach Butler is director of Amsterdam-based TNW Events. Launched in 2006, full name The Next Web, TNW is a product of its founders’ interest in the future of tech. Buoyed by The FT buying a major stake, and ultimately acquiring the company, […]
Infusing events with hands-on experiences. It’s easy to fill in a site with digital panels and robots, but don’t forget that the use of the latest eventtechnology trends just for the sake of fashion is ornamental only and unjustifiable from a financial point of view. Engaging technology. Health & wellness.
Introducing Eventwise, the new to marketfinancial management platform specifically built for the events industry. In the ever-evolving world of event management, staying ahead of the curve is a non-negotiable imperative for success. However, the financial management aspect of these events […]
SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).
If for example you are planning a conference that requires the attendance of the public to make it a success, you may want to hire an event planning professional who is an expert in eventmarketing as well. He or she will be able to guide you with your messaging as well as eventmarketing strategies. Save Save
Montgomery Group announces a brand new international trade event: Design Mumbai. A four-day trade event with selected VIP consumer access, Design Mumbai will take place at Jio World Garden in the heart […]
Founder and CEO at Eventwise, Chris Carter, and company set out to transform financial management in the sector for ‘greater efficiency and control’. Formerly a promoter in Bristol, Chris wanted to get into accounting. This episode, his first appearance on any sort of podcast, incidentally, serves to normalise that leap.
How will the events industry change after GDPR enforcement? Europe’s new data protection law imposes new obligations on event planners and eventmarketers. One of the reasons you should be scared is that failure to comply can have serious financial consequences for your organisation. Conclusion.
Leap EventTechnology has been selected by Inc. The list recognizes firms in business products and services, experiential, marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, […] Business Media for the Inc.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
The companies worked with designers from 99designs to create custom, exclusive merch, with each receiving a combined $25,000 financial donation from Vistaprint and Complex Networks to help grow their business. Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on EventMarketer.
It’s crucial to monitor expenses closely and adhere to the budget to ensure financial stability. Pssst, eventmarketing software can help with this.) Include logistical details, session descriptions, speaker bios, FAQs, and personalized calls-to-action to drive conversions.
Top Features: Membership management tools Event management software Automated invoicing and payment solutions Mobile app Price: Begins at $125/month MemberSuite MemberSuite is the premier software provider of configurable association management solutions for nonprofits.
There are seemingly a million ways to go about eventmarketing. In fact, depending on your role in your organization, eventmarketing can take quite a few forms. When it comes to events, promotion is key. What is EventMarketing. That’s why eventmarketing is critical. Event website.
But with literally hundreds of options on the market for all different aspects of an event – from pre-planning to check-in, audience engagement, and post-event evaluations – it can be daunting to figure out which technologies you really need. Check out Event Management Technology for Dummies.
Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable eventmarketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.
Regularly update the calendar with any date changes, new events, or task completions. Download our EventMarketing Calendar Template to manage all the moving pieces of your event from one unified place! Prioritize Events Not all events demand equal levels of your time and attention.
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