Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. Action-oriented.

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Prestige Events Magazine

NOVEMBER 13, 2024

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

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2025 Event Tech Tech Technology 262

Event Marketer

MARCH 31, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again.

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Event Industry News

MARCH 27, 2025

Powering Unforgettable Event Experiences At Fenix Event Technology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. Why Choose Fenix?

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Event Technology Technology Events Conference 59

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Now that you have inspiration, its time to launch your own event gifting program! To get the most value from your program, market your offerings extensively.

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Corporate Events Sports 2014 Events 195

Event Marketer

DECEMBER 13, 2023

From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative event technology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners.

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Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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Event Marketer

JANUARY 8, 2025

We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. Easy to use. Simple to set up. Deep data and analytics.

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Event Marketer

JANUARY 24, 2022

As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. The post Virtual Event Roundup: 12 Programs That Conquered Zoom Fatigue appeared first on Event Marketer.

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Event Marketer

MAY 11, 2023

The editors of Event Marketer announce the winners of the 2023 Ex Awards, the world’s oldest and most prestigious recognition program for event and experiential marketing. Victors were crowned at a “Let’s Glow”-themed gala held during the Experiential Marketing Summit in Las Vegas, May 9-11.

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Event Marketer

JANUARY 12, 2022

Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger event marketing. .

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Event Industry News

MARCH 13, 2025

Jonas Event Technology (JET), a leading provider of event registration services and technology, is proud to announce the appointment of Sarah Cox as its new Managing Director. With eight years in senior roles at Noble Events […]

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Event Technology Technology Management Events 64

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

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Tech Food and Beverage Retail Technology 363

EventMB

SEPTEMBER 4, 2024

Skift Take: Cvent has acquired event marketing technology company Splash, the event technology giant’s fourth acquisition this year. Andrea Doyle and Miguel Neves Read the Complete Story On Skift Meetings

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Event Technology Technology Event Marketing Marketing 195

Attendease

NOVEMBER 1, 2022

Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.

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Event Marketer

APRIL 14, 2023

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry. Look out for our next survey in April.)

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Event Marketer

NOVEMBER 8, 2021

Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. More Cause Marketing Strategies: Pin It: Pinterest Inspires Wellness With Digital Program, Pop-Up. Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative.

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Food and Beverage 2022 2019 Marketing 338

Guidebook

NOVEMBER 22, 2024

We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.

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Event Apps Event Management Management 2025 78

Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Many of the winning campaigns were a representation of lessons learned over the last two-plus years.

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Smart Meetings

AUGUST 30, 2024

The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.

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Meetings Insurance Financial Contracts 233

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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Event Marketer

FEBRUARY 14, 2022

“The key word is flexible, and making sure that you don’t forget about the people who were going to be in person and helping amplify their experience when it has to be at home,” says Meliza Humphrey, senior brand marketing manager at Acura. “I We wanted to bring our own story to Sundance,” Humphrey says.

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Event Marketer

APRIL 18, 2023

Automotive Trends: Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths How Automotive Experiences are Catering to Shifting Consumer Trends The post Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show appeared first on Event Marketer.

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Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Agency: GMR Marketing.

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Hospitality Sponsorships 2021 Entertainment 327

Guidebook

JANUARY 3, 2025

Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of Event Marketing 2024 report, 78.5% In fact, 80.4%

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Event Marketer

JUNE 20, 2024

“We’ve got a great story when you think about our whole portfolio, but we needed a venue that would really match the moment, something that would signal to the market to tune into HPE and help us elevate above the noise,” HPE cmo Jim Jackson told EM ahead of the show. Agency : i4D Events (global events AOR).

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Event Marketer

AUGUST 9, 2021

There were 100 winners total, with about 20 people in three targeted markets—Chicago, Los Angeles and Philadelphia—collecting the Dave Drops in person. The campaign also worked with influencers in each of the target markets—Dyon Brooks, Tim Chantarangsu and Tyler Regan—to create content around the delivery and unboxing of the drops.

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Marketing Event Marketing Events Event Technology 344

Attendease

JANUARY 6, 2023

Whether you provide a directory hall where attendees can browse the profile or fellow event-goers, or connect directly with sponsors and exhibitors to book one-on-one meetings can go a long way. Give power to the people and let them select those they’d like to connect with and book their meetings using online event technology.

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Corporate Events Sponsorships Speakers Events 360

Event Marketer

SEPTEMBER 6, 2021

Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. From a marketing perspective, we’ve had a long history of using gamification to try and make financial learning more interesting.

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Event Marketer

DECEMBER 8, 2022

Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Really tired. You earned it.

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Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

Trade Shows 331

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Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. We had our sales force in Santa Monica come to the event.” It’s not just a spectacle.

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Social Media Marketing Retail Advertising 312

Guidebook

DECEMBER 19, 2024

For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.

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Event Marketer

OCTOBER 4, 2021

Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture. The activation was initially available to a few select attendees at a media and influencer event before opening up to the public. More QR Code Strategies: QR Codes Return in Force to Help Brands Deliver Touchless Engagement.

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Retail Marketing Technology Events 325

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

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