Attendease

NOVEMBER 1, 2022

Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.

Management 368

Management Speakers Event Technology Meetings 368

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Marketer

MAY 5, 2022

And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. We create experiences.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Attendease

FEBRUARY 20, 2019

Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right event technology tools even more important than before. Event Personalization. An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts.

2019 375

2019 Event Planning 2016 2018 375

Event Marketer

JANUARY 12, 2022

Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger event marketing. .

2021 313

2021 Event Marketing Technology Marketing 313

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Industry News

DECEMBER 18, 2024

Seen Presents is thrilled to welcome Emily Lyddon-Towl and Lucy Ducker to the team as Associate Creative Directors, marking a significant step in bolstering the companys creative capabilities.

Event Design 59

Event Design Event Marketing Event Management Event Technology 59

Event Marketer

APRIL 14, 2023

While most event professionals (86%) say they’re not actively using the technology at present, 75% say they believe AI will change the course of events. Look out for our next survey in April.)

Event Marketing 274

Event Marketing Technology Marketing Events 274

Event Marketer

NOVEMBER 22, 2021

Insights on leveraging technology to elevate live and virtual main stage presentations. The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand.

2020 329

2020 Technology Speakers Event Marketing 329

EventTechBrief

OCTOBER 25, 2018

While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Recognizing that event technology could be a new area of exploration for Event Industry News, Parry’s online magazine, he began writing articles on the subject.

Event Tech 219

Event Tech Tech Event Technology Technology 219

Event Industry News

OCTOBER 24, 2023

Here’s why… The structure of events is not what it used to be. Lets take corporate away days… 3 days at a retreat, workshops, a keynote presentation, an activity and some networking, finished off […] And now, content is more important than ever.

Conference 116

Conference Events Event Design Event Marketing 116

Attendease

JANUARY 6, 2023

While fostering interaction online may be more challenging, there are still ways to engage your audience so you can make them an integral part of your event. Make sure to ask questions during the presentation, ask attendees to participate through chat, create live polls and surveys, etc.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 301

2022 Sponsorships 2021 Sports 301

Event Industry News

APRIL 12, 2024

Our software uses informative digital signage and touchscreen technology to increase presentation and engagement opportunities during meetings without altering […]

Technology 128

Technology Event Technology Sustainability Meetings 128

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

2022 352

2022 Advertising Sports Social Media 352

Event Industry News

OCTOBER 30, 2024

A Greener Future (AGF) will join forces with the UK Festival Awards for the 18th year to present The UK Greener Festival Award 2024.

2024 104

2024 Sustainability Events Event Design 104

Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna. The engagement didn’t stop there.

Sponsorships 318

Sponsorships Fashion Retail Sports 318

Event Marketer

APRIL 3, 2023

With limited printed signage, large-scale projection screens and TVs presented information through rotating slides and videos. LG’s “Better Life for All” zone presented a freestanding “Sustainable Cycle” circular sculpture outlining six steps, such as R&D, service, collection and recycling.

2023 293

2023 Sustainability Tech Marketing 293

Event Marketer

JULY 25, 2024

That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at Verse Los Angeles on June 28. Picture this: You get invited to an intimate dinner at an upscale L.A.

Fashion 293

Fashion Entertainment Speakers Marketing 293

Event Marketer

OCTOBER 9, 2023

Across creative, logistics, ops and the spaces in between, generative AI is emerging as an experiential marketing power tool that presents incredible opportunities—and risks. AI isn’t coming for event marketers’ jobs. Copyright risks present clear and present danger.

Tech 318

Tech Technology Events Marketing 318

Event Marketer

FEBRUARY 14, 2022

Sponsored interviews, digital takeovers, diversity-focused events and panels, and the debut of the brand’s own four-part film set the scene. The post Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot appeared first on Event Marketer.

Sponsorships 329

Sponsorships 2022 2021 Marketing 329

Planning Pod

OCTOBER 4, 2023

With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Here’s everything you need to know about event technology solutions to leave a lasting impression on your attendees.

Event Technology 89

Event Technology Technology Social Media Tech 89

Event Marketer

MARCH 23, 2022

Agency: GMR Marketing. The Comcast Business Pavilion presents an original hospitality experience that caters to business leaders. The post How Comcast Business Solved the Connectivity Gap at PGA Tour appeared first on Event Marketer.

Hospitality 325

Hospitality Sponsorships 2021 Entertainment 325

Event Marketer

SEPTEMBER 13, 2021

The event was purposely designed to mimic a theme park dark ride experience: Attendees first arrived in a lounge area, then walked through a tunnel and into the main experience. When the presentation ended, attendees walked back out to the lounge, which had been transformed into a series of photo booth experiences.

Transportation 294

Transportation Airlines Technology Sustainability 294

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. What Does a Hybrid Event Look Like?

Social Media 279

Social Media 2021 Trade Shows Events 279

Marketo Events

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. In fact, many events end up with long waiting lists.

Marketing 218

Marketing Travel Technology Speakers 218

Event Marketer

FEBRUARY 9, 2022

A high-energy “Dream in Black” pitch competition invited emerging tech entrepreneurs of color to present ideas and the impacts that they are making in Black communities. Agencies: 5WPR; Superfly (experiential); AT&T (365 marketing). Celebrity judges Angela Yee and Iddris Sandu led the competition.

Financial 335

Financial Banking Entertainment Event Apps 335

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”.

2019 279

2019 Sports 2020 Technology 279

Eventsforce

FEBRUARY 18, 2020

Want the lowdown on all things event technology? Creating buzz and excitement around your events is so important as it makes it easier to convince people why they should attend in the first place. For example, let’s say that your key speaker for a medical event is an expert in Toxicology. In your inbox, every week. .

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Event Marketer

MARCH 6, 2023

CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Attendees gathered around a tall, wide screen presenting a rose gold electric FIAT 500 in a virtual hue-matching showroom. This year’s show, Jan.

Technology 260

Technology Automotive 2023 Transportation 260

Event Industry News

JANUARY 22, 2019

That collecting valuable event data , integrating it with other sources, and using the data to deliver high-value, personalised event experiences is critical. When asked the question: “What do you see as the biggest trend(s) in events this year, particularly in relation to event technology?”

Event Technology 111

Event Technology Technology 2019 Consulting 111

Event Marketer

JUNE 20, 2024

The biggest concern was ensuring that Sphere amplified the keynote presentation and the announcement, but didn’t overpower it. “We Also, the final video—a key piece of storytelling that brought it all together—wasn’t part of the original presentation. Agencies: i4D Events (global events AOR for HPE); No Filter Creative (content).

Corporate Events 274

Corporate Events Global Events Technology Venues 274

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . The good auto shows present a really rich opportunity for marketers because of the audiences they attract–increasingly young, female and culturally diverse,” he says.

Automotive 293

Automotive 2022 2020 Sponsorships 293

Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing.

2016 169

2016 Education Travel Technology 169

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno.

Fashion 307

Fashion 2023 Sponsorships Technology 307

Event Industry News

MAY 3, 2019

That collecting valuable event data , integrating it with other sources, and using the data to deliver high-value, personalised event experiences is critical. When asked the question: “What do you see as the biggest trend(s) in events this year, particularly in relation to event technology?”

Event Technology 111

Event Technology Technology 2019 Consulting 111