Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). And it wasn’t just rainbows and glitter.

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Event Marketer

FEBRUARY 1, 2022

8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. The post Experiential Hubs for Cultural Legends: Inside ‘Bowie 75’ appeared first on Event Marketer.

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Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

Trade Shows 331

Trade Shows Technology Tech Retail 331

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Join us for a quick overview of fives ways to incorporate Cameo into your experiential programming.

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Event Farm

DECEMBER 27, 2016

, we're happy to welcome them to Event Farm and to introduce both of them to you! Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. RYAN SPEAKER 1) What drove you to Event Farm? 3) What is your Event Farm nickname?

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Speakers Retail Meetings Social Media 185

Event Marketer

DECEMBER 6, 2021

Among the flagship’s attractions is a 3,400-square-foot retail center and customization space. The post Johnnie Walker Princes Street: Inside an Eight-Story Brand Home Designed to Shake up the Scotch Industry appeared first on Event Marketer. TOURS AND TOUCHPOINTS.

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Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. 2021 EXPERIENCE DESIGN & TECHNOLOGY AWARDS.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno.

Fashion 312

Fashion 2023 Sponsorships Technology 312

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help event marketers?

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Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Drone performances have become more affordable and, thus, ubiquitous, across the landscape.

Social Media 312

Social Media Marketing Retail Advertising 312

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Our experiential marketing strategies allow us to bring pet parents together to bond over our shared obsession with pets… It makes them feel even more connected to PetSmart, which is critical to building loyalty and lifetime relationships.”

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Sponsorships Retail Sports Social Media 246

Eventtia

OCTOBER 30, 2024

Industry Niche and Scope: What Types of Event Organizers Use Hopin? Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Main Features: What Are the Main Features Provided by Hopin?

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Event Marketer

JULY 5, 2021

Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on Event Marketer. “We’ve learned from ComplexCon that shopping is something that is very, very important,” says Wright. “At At ComplexCon, we’ve created the most ideal shopping mall for our attendee.

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Apparel Sponsorships Retail Social Media 264

Eventbrite UK

DECEMBER 18, 2017

Savvy retailers have been leveraging distributed commerce for a few years now. The post Distributed Commerce: The Future of Event Marketing? But what exactly is distributed commerce? Our webinar explores the concept. appeared first on Eventbrite UK Blog.

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Event Marketing Marketing Retail Events 60

Eventtia

NOVEMBER 12, 2024

We encourage you to conduct your own extensive research before choosing the best event management software. EventMobi Analysis EventMobi is a versatile event management platform tailored to enhance both virtual and hybrid events. Industry Niche and Scope: What Types of Event Organizers Use EventMobi?

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Event Industry News

JANUARY 16, 2025

The Abu Dhabi Investment Office (ADIO) and Hyve have announced a strategic partnership to launch Shoptalk Luxe, marking the first luxury-focussed retail event in the Shoptalk series, with Abu Dhabi as the events Host City Partner.

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Event Industry News

AUGUST 7, 2023

The collaboration sees M&S Food become the first food retailer to operate inside the stadium. M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue.

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Retail Venues Sports Event Design 52

Event Industry News

FEBRUARY 11, 2019

Have you caught on to the buzz surrounding event technology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology.

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Event Tech Tech Event Apps Event Technology 96

Eventtia

NOVEMBER 13, 2024

Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia provides a full suite of event management capabilities, including registration, payment processing, event marketing, attendee engagement, networking, and detailed analytics.

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Event Industry News

NOVEMBER 8, 2024

A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.

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B2B 2025 Retail Sports 59

Event Marketer

MARCH 23, 2022

Premium merch from retailer TIER rounded out the touchpoints. Agency: MTW Agency, multicultural marketing strategy). The post Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity appeared first on Event Marketer. FOUNDERS HOUSE. Magazine returned to the festival this year with its Inc.

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SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

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2021 Event Planning Fashion Events 179

Momencio

OCTOBER 14, 2016

There’s no reason to spring for a snow blower if you live in Florida, and there’s no reason to invest in interactive event technologies that don’t fit your brand’s personality, needs, or clients. Tech in event marketing. So, how do you choose? Know what your message is and the images, flow charts, facts, etc.

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Event Technology Technology Tech Insurance 52

Event Industry News

SEPTEMBER 6, 2023

The O2, the world’s most popular live entertainment, leisure and retail destination, has announced that it will be hosting the world’s first carbon-removed arena events at The 1975’s headline shows in February 2024.

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Retail 2024 Entertainment Events 103

Hubilo Blog

AUGUST 5, 2020

Virtual conferences, summits, exhibitions, trade shows, meetings, trade fairs, educational fair events, anything – they have to be detail oriented and snappy with the planning and execution of events at the same time. Earlier event planners were measured on how they deliver in-person events at venues and their outcomes.

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Event Management 2020 Management Consulting 105

Event Industry News

JANUARY 10, 2019

“We’re also hugely supportive partners of Event Tech Lab and are always keen to showcase our products alongside the very best event technology from around the world.”. Start-up companies will also have the opportunity to ‘pitch’ their technologies to attendees at the MICE stage on both days of the show.

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Event Tech Retail Tech 2019 68

NVOLV

JULY 27, 2018

Technology delivers, where humans fail. Whether it be retail, manufacturing or financial institution, adoption of technology helps in improving efficiency, automating processes and lesser cost. Talking about the event industry, the impact of technology can be seen largely. Conclusion.

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Event Technology Technology Event Planning Event Apps 45

Bizzabo

SEPTEMBER 13, 2018

In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern event marketing with drones and augmented reality. Photo source: Eventive Marketing.

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Corporate Events Social Media Airlines Events 131

Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data.

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Marketing Retail Social Media Tech 64

Event Marketer

MAY 1, 2023

Photo credit: Postmates SAINT JAMES ICED TEA Revolve Festival, the annual mini-festival and influencer playground put on by fashion retailer Revolve, returned for its sixth year during Coachella’s first weekend for two days of entertainment, beauty and lifestyle experiences, as well as performances from popular djs and artists.

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2023 Transportation Food and Beverage Marketing 246

Event Industry News

JANUARY 19, 2023

CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake of CommerceNext, a leading U.S. based company highly focused in ecommerce conference and community.

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Ecommerce Retail Conference Marketing 72

Eventtia

DECEMBER 22, 2023

While multiple technology companies offer digital solutions for B2B event management, few are committed to delivering software solutions tailored for consumer and luxury retail events. White Label: Full personalization of the event management platform, integrating branding elements.

Event Management 62

Event Management Management Retail Hospitality 62

Event Industry News

MAY 1, 2024

and globally working across industry sectors including Fashion, Retail, Finance, Pharmaceutical healthcare, Automotive, Construction and Facilities Management. Founded in 1993 they are celebrating 30 years in business. Mediamaker produce live and digital communication solutions. They operate in the U.K.

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Automotive Healthcare Fashion Retail 69

Event Industry News

DECEMBER 5, 2023

Max Publishing, known for its strong roster of B2B retail trade media and awards, as well as its Progressive Greetings Live trade show, has acquired London Stationery Show from Ocean Media Group. London Stationery Show is the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments sector.

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Trade Shows B2B Retail Events 69

Eventtia

MAY 27, 2024

Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Manufacturing: Assisting manufacturing companies in orchestrating product launches, trade shows, and customer training events. Understanding each provider’s expertise is crucial to find the best Cvent competitors.

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