This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.
But let’s face it, even superheroes need a sidekick like a good corporate eventtechnology. Picture this: an event management tool that’s not only super powerful, but also easy to use. With the right software, sailing through your events with confidence is made easy.
Over the past decade, we have all been amazed to see the impact socialmedia has had on the event industry. SocialMedia Dashboard for Events, Conferences and Tradeshows. EventMobi SocialMedia Dashboard: Influencer Management. SocialMedia Account Analytics. SocialMedia Wall.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in eventtechnology and planner success. Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy.
Having a presence on socialmedia is no longer enough! You need to up your game constantly and you can do this with the help of the best socialmedia tools. The post The Best SocialMedia Tools for EventMarketers appeared first on Eventbrite UK Blog.
Socialmediamarketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in eventmarketing. Choosing a socialmedia platform.
Whether you’re looking to amp up your organic socialmedia strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post summarizing their recent report on eventtechnology made simple.
Staying on top of your socialmedia game can be overwhelming! Let us help you with these 5 eventmarketing reads to make your life a little easier. The post 5 SocialMediaEventMarketing Reads to Uplevel Your Strategy appeared first on Eventbrite UK Blog.
Knowing how to best use and keep up with socialmedia to amplify the reach of your event can be daunting for even the most experienced socialmedia managers or eventmarketers. SocialMedia Dashboard. How to Plan, Execute, and Measure Your SocialMedia Campaign.
Apple posted the spectacle across its socialmedia channels, releasing a video recap that showed suit-clad workers wearing Lumon Industries IDs and holding clusters of blue balloons with Mark S.s The stunt follows a surprise pop-up by cast members at NYCs Grand Central Terminal on Jan. 14, just ahead of the season-two premiere.
The rise of new-era digital platforms and tools offers eventmarketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.
Vividink has promoted Bethany Smith to Head of SocialMedia, recognising her expertise in managing fast-evolving digital channels for the agency’s event sector clients. Her appointment formalises that progression and reflects the growing […]
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of eventtechnology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of eventtechnology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Reach on socialmedia.
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketingtechnology is relatively new compared to other martech solutions. Probably not.
The editors of EventMarketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, socialmedia, A/V and eventtechnology, produced by the most innovative brands and agencies.
Social audio just may be the next frontier for socialmedia. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How EventMarketers Can Leverage the Short-Form Video App.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on socialmedia.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on EventMarketer. And thats just the beginning.
In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like eventtechnology and socialmedia.
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.
The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Eventmarketing plan definition & examples. What is an eventmarketing plan? Why d o you need an eventmarketing plan?
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, eventmarketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Socialmedia ‘lightning storm.’ What does it feel like? Which logo?
That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From eventmarketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to eventmarketers.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Built around the big NFL matchup game in Kansas City, MO, the inaugural “Team State Farm Football Find” event took place Nov. The post State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs appeared first on EventMarketer. 4-7 online as well as at physical locations in the Kansas City area.
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right eventtechnology to do the same in the virtual space. 5) SocialMediaMarketing World.
Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right eventtechnology tools even more important than before. Event Personalization. Or it could be that organizers haven’t yet succeeded in reporting their ROI or justifying their impact on a company’s bottom line.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
That is why it is essential for planners to make sure that their attendees have a memorable event experience in order to convert them into your loyal attendees and achieve event success. lies in two words; eventtechnology. Each attendee can download their event app and have an individual profile on the mobile event app.
Kaplan also shared lessons learned from his more than 15 years at one of the most iconic brands on the planet, from the importance of delivering cultural impact to why earned and socialmedia are “must-haves.”. Mark your calendars for the 2023 Experiential Marketing Summit, May 9-11, at Caesars Palace Las Vegas.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in socialmedia and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.
Want the lowdown on all things eventtechnology? Creating buzz and excitement around your events is so important as it makes it easier to convince people why they should attend in the first place. Promote your partners and tag them on socialmedia channels. 5) Get Your Email Marketing Right .
Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in socialmedia moments and even leave personal tribute messages to the artist. Featured photo credit: SXM Media.
The editors of EventMarketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Use of Technology or SocialMedia.
While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the socialmedia giant’s 2022 NewFronts strategy. Agency : DesignScene.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.
And yet technology is indispensable for modern event management, from registration to sound and lighting, digital displays, interactive games, security, data collection, socialmedia engagement, and collecting attendee feedback. Technology should support that focus, not supplant it. Keep It Simple / Back to Basics.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content